This presentation demonstrates how the Business Model Canvas work and how to use it

1. Business Model Canvas: BMC
Part I
Understanding & using the canvas
Cloverhill Consulting
The future is developing…
Shaun B. Brailsford
T:: +44 (0)779 206 2662
E:: shaun@cloverhillconsulting.com
Skype:: Shaun.Brailsford

2. Business Model Canvas: BMC
Menu
 Efficiency & Value
 9 building Blocks
 Using the Canvas

3. Business Model Canvas: BMC
KP KA VP CR CS
KR CH
C£ R£
3

4. Business Model Canvas: BMC
Value creating blocks
 CS – Customer Segments
 VP – Value proposition
 CH – Channels
 CR – Customer Relationships

5. Business Model Canvas: BMC
 R$ – Revenue Streams
 KR – Key Resources
 KA – Key Activities
 CR – Key Partnerships
 C£ - Cost Structure
Efficiency blocks

6. Business Model Canvas: BMC
CR
9 Building Blocks
CS
VP
KP KA
KR
CH
C$ RS

7. Business model canvas: BMC
CR
CS
VP
RS
CH
9 Building Blocks
Customer Segments
 For whom are you creating
value?
 Do you have more than one
customer segment?
 Who are your most
important customers?
 What do they want you to
do?

8. Business model canvas: BMC
CR
CS
VP
RS
CH
9 Building Blocks
Channels to Market
 How do your customers
want want to be reached?
 How are you reaching them
now?
 Which is the most cost
efficient way?
 What are the interaction
points?

9. Business Model Canvas: BMC
CR
CS
VP
RS
CH
9 Building Blocks
Customer Relationships
 What relationship are you
establishing with each CS?
 What kind of relationship do
they expect?
 What is the cost of that
relationship?
 How are they integrated
with the rest of your
business model?

10. Business Model Canvas: BMC
CR
CS
VP
RS
CH
9 Building Blocks
Value Proposition
 Which one of our customers
problems are you solving?
 What is your offer?
 How will they benefit?
 Is this the same for each CS?

11. Business Model Canvas: BMC
CR
CS
VP
RS
CH
9 Building Blocks
Revenue Streams
 What are your customers
willing to pay for ?
 What do they currently?
 What form of payment are
they intending to use?
 Are you using transactional
or recurring revenue?
 How many RS do you have ?

12. KP KA
C$
KR
Business Model Canvas: BMC
9 Building Blocks
Key Resources
 What resources does your VP
require?
 What assets are essential to
your business model?

13. KP KA
C$
KR
Business Model Canvas: BMC
9 Building Blocks
Key Activities
 What activities do you need to
perform well in your business
model?
 What Key Activities are critical?
 What Key Activities does your
VP require?

14. KP KA
C$
KR
Business Model Canvas: BMC
9 Building Blocks
Key Partnerships
 Who are your Key Partners?
 Who are your key Suppliers?
 What Key Activities do they
perform?
 How can your partners and
suppliers leverage your
model in the market?
 Who do you need to rely on?

15. KP KA
C$
KR
Business Model Canvas: BMC
9 Building Blocks
Cost Structure
 What costs are inherent in
your business?
 What is your cost structure?
 What key elements drive
your costs?

16. 16
Business Model Canvas: BMC
9 Building Blocks
The Workshop
Map your business model using the
Business Model Canvas

17. 17
Business Model Canvas: BMC
9 Building Blocks
The Workshop
Map your business model using the
Business Model Canvas
You will need

18. KP KA VP CR CS
KR CH
C£ R£
18
Business Model Canvas: BMC
9 Building Blocks

19. KP KA VP CR CS
KR CH
C£ R£
19
Business Model Canvas: BMC
9 Building Blocks
Ideas
Ideas

20. 20
Business Model canvas: BMC
9 Building Blocks

21. Business Model Canvas: BMC
Cloverhill Consulting
The future is developing…
Shaun B. Brailsford
T:: +44 (0)779 206 2662
E:: shaun@cloverhillconsulting.com
Skype:: Shaun.Brailsford