The document outlines six conditions of a perfect business: operating in a long-term, high-growth market; meeting a genuine need for everyone; selling consumable products that facilitate automatic reorders; offering a strong consumer guarantee of 90 days or more; patenting products worldwide to protect from competition; and utilizing "pacesetter" technology to create and lead a new industry.
1. Six Conditions of a Perfect Business<br />1. In a Long-term High-growth Market<br />Why? Allows for years of opportunity for business growth and income stability. Ideally two of more growth markets available for example: Wellness, Fitness and Weight Loss and possibly Skin Care.<br />2. Genuinely Needed by EveryoneWhy? – Creates limitless customer base. The need must be of a serious, life enhancing nature. When there is mass marketing appeal, there is income security.<br />3. ConsumableWhy? – Must be consumed on at least a monthly basis to facilitate automatic reorders and true residual income.4. Strong Consumer GuaranteeWhy? Many people are fearful of losing their money in what they invest. People today demand quality and value for their money. Whether it is a car, house, a nutritional supplement or piece of electronics. Statistics have proven the longer the guarantee–the more likely consumers will buy. Ideally, the guarantee should be 90 days or longer.<br />5. Patented, Preferably World-wideWhy? – To protect from competition and corner the global market.<br />6. “Pacesetter” TechnologyWhy? – To create a new industry, in which we are the clear, undisputed innovator and pacesetter everyone else must be judged by. Examples: Microsoft and Apple started and set the pace for the newly created computer industry. Coca-Cola did the same for the soft drink industry.<br />