Shawn Boday highlights how leaders can more effectively communicate their thoughts in the workplace.

1. Shawn Boday
5 Key
Communication
Goals for Any
Business Leader

2. Speak with confidence

3. Using a firm but intimidating tone when
speaking with co workers at the office is
the perfect way to bridge the two
qualities together. According to a survey
of 700 managers by Pearson, 85%
considered upspeak to be a sign of
insecurity and emotional weakness,
which can hurt other employees’
perception of the leader.

4. Storytelling

5. The ability to analyze data and translate the
numbers into a story your employees and
consumers can believe in is a quality reflective of
a strong, personable leader. Stories not only
provide an emotional framework that help people
remember what you said, but they also give you a
platform to tie emotional sentiment into your
business model. This creative quality also allows
leaders to connect with people internally, along
with applying a face to a product in the market.

6. Do your homework

7. Preparing for a meeting or a conference is the
best way to both showcase your knowledge
and most effectively utilize everyone’s time in
the room. Basically, if you want people to take
you seriously, it is important to do research in
order to better understand a new market
trend or the latest tactic on Twitter to drive
traffic to your company’s site.

8. A recent study showed that Americans attend 11
million meetings every day, and unproductive
meetings cost the US economy $37 billion every
year. Regardless of the meeting’s nature, you
need to be as informed as possible with the topic
at hand. Supporting this knowledge with stats,
data, and asking yourself how to improve will
prepare you for any questions people may ask.

9. Stay informed

10. The main takeaway is to do anything and
everything to stay as informed as possible. Since
science and technology are becoming
increasingly relevant in the business world,
keeping up with these industries’ latest trends is
absolutely vital as a leader in the company. You
set the example for other entry level, upper
management, and mid‐level positions.

11. Don’t become arrogant

12. Balancing confidence and humility is the key to
not become arrogant in the process. Truly
confident people are not afraid to admit that they
in fact, do not know everything. In other words,
leaders who are confident but are not arrogant
are willing to essentially learn from others. In
fact, the best way to show your confidence is
own up to you what you want to learn, need to
improve on, and will ask questions to better
understand how to get there.