A discussion for business owners of digital information law issues of social media law, data security and data breach law, and trade secrets and corporate espionage issues.

1. Digital Business Risk
www.brittontuma.com © 2014 Shawn E. Tuma 1
Digital Information Law & Your Business
Shawn Tuma, Partner
BrittonTuma
469.635.1335
stuma@brittontuma.com
@shawnetuma
blog: shawnetuma.com
web: brittontuma.com
Shawn Tuma is a lawyer whose practice is focused on cutting-edge
cyber and information law and includes issues like helping businesses
defend their data and intellectual property against computer fraud, data
breaches, hacking, corporate espionage, and insider theft. Shawn stays
very active in the cyber and information law communities:
 Chair, Collin County Bar Association Civil Litigation & Appellate Law
Section
 Best Lawyers in Dallas, D Magazine
 College of the State Bar of Texas
 Privacy and Data Security Committee of the State Bar of Texas
 Computer and Technology, Litigation, Intellectual Property Law, and
Business Sections of the State Bar of Texas
 Information Security Committee of the Section on Science & Technology
Committee of the American Bar Association
 Social Media Committee of the American Bar Association
 North Texas Crime Commission, Cybercrime Committee
 International Association of Privacy Professionals
The information provided is for educational purposes only, does not constitute legal
advice, and no attorney-client relationship is created by this presentation.

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www.brittontuma.com © 2014 Shawn E. Tuma 2
Social Media
Using It To Grow Your Business

3. Digital Business Risk
www.brittontuma.com © 2014 Shawn E. Tuma 3
Data Security & Data Breaches
Your Company’s Biggest Threat

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www.brittontuma.com © 2014 Shawn E. Tuma 4
“Authority” Governing Data Breach
• Laws
• Types
• Common Law (courts)
• Statutory Law (legislatures)
• Sources
• International
• Federal
• State
• Local
• Agency Rules & Regulations
• Industry Standards

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www.brittontuma.com © 2014 Shawn E. Tuma 5
What do these sources of “Authority”
have in common?
• Tell you what must be done following
a breach.
• Can you guess who “you” is?
• “You” is the entity breached.

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www.brittontuma.com © 2014 Shawn E. Tuma 6
What do you have to do following a data breach?
• Execute Breach Response Plan
• General Steps
• contact attorney (privilege)
• assemble your Response Team
• contact forensics
• contact notification vendor
• investigate breach
• remediate responsible vulnerabilities
• reporting & notification

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www.brittontuma.com © 2014 Shawn E. Tuma 7
What does “reporting & notification” mean?
• Law Enforcement
• State Attorneys General
• Federal Agencies
• FTC, SEC, HHS, etc.
• Industry Groups
• PCI, FINRA, FDIC
• Credit Bureaus
• Professional Vendors & Suppliers
• Consumers

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www.brittontuma.com © 2014 Shawn E. Tuma 8
Cost of a Data Breach!
• In 2012
• $188.00 per lost record
• $188.00 x “X” - $$$$$$$$

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www.brittontuma.com © 2014 Shawn E. Tuma 9
Story Time
• you were CEO of a world-wide company
• breach impacting 110 million customers
• $61 million in expenses alone
• 10% discount to all shoppers
• $5 million investment in cybersecurity coalition
• offer “free” identity theft and credit monitoring to all affected
customers
• Net earnings down 34.28%
• Earnings per share down 44.60%
• Non-cash losses down 487.71%
• US sales down 6.60%
• Lawsuits, possible enforcement actions, who knows?
• and then you learn …

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www.brittontuma.com © 2014 Shawn E. Tuma 10
Have you ever heard of …

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Important Questions
• Whose 110,000,000+ customers were furious?
• Who spent $61 million in expenses?
• Who gave a 10% discount to all shoppers?
• Who gave $5 million to a cybersecurity coalition?
• Who offered “free” identity theft and credit
monitoring to all affected customers?
• Whose net earnings are down 34.28%?
• Whose earnings per share are down 44.60%?
• Whose non-cash losses down 487.71%?
• Whose US sales are down 6.60%?
• Who is defending lawsuits, enforcement actions?
• One more question …

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Allocating risk and mitigating risk by contract
• Allocating risk
• designate duties & responsibilities
A party bears the risk when the agreement allocates the risk to that party. TEX. JUR.
3d Contracts § 123
• indemnify
“An undertaking against loss or damage amounts to a guaranty of reimbursement
on a payment by the indemnitee. With respect to a promise to indemnify against
damages, a right to bring suit does not accrue until the indemnitee has suffered
damage or injury by being compelled to pay the judgment or debt.” 14 TEX. JUR. 3d
Contribution § 24
• Mitigating risk
• require mandatory policies, procedures, and security
standards for third parties

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www.brittontuma.com © 2014 Shawn E. Tuma 13
But all are just contractual obligations
• Look to you for relief, you must then go enforce
your contractual remedies
• Breach of Contract
• Inability to perform
• Unwillingness to perform
• Efficient breach theory
• Insolvency / bankruptcy
• Cost of litigation to enforce

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The contractual obligations are important and needed
• Show diligence and taking data security
more serious than most
• FTC – looking at 3rd party contracts
• SEC – looking at policies and 3rd party contracts
• Post-breach = helpful for attorneys general
• But more is required

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Recent agency advisory statements
• January 2014: SEC indicates that the new standard of care for
companies may require policies in place for:
1. Prevention, detection, and response to cyber attacks and data breaches,
2. IT training focused on security, and
3. Vendor access to company systems and vendor due diligence.
• January 31, 2014: GMR Transcription Svcs – FTC case – is
requiring businesses to follow 3 steps when contracting with 3rd
party service providers:
1. Investigate by exercising due diligence before hiring data service providers.
2. Obligate their data service providers to adhere to the appropriate level of
data security protections through contractual agreements with provider.
3. Verify that the data service providers are adequately protecting data as
required by the contractual standards.

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Key Takeaways
• You are still liable for breaches caused by 3rd
parties!
• Contractual agreements are not a magic
wand to make liability go away – you are still
responsible but now have a remedy against
the 3rd party
• “Trust, but verify” = Audit!
• Cyber Insurance

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www.brittontuma.com © 2014 Shawn E. Tuma 17
Sun Tzu – The Art of War
“In all fighting the direct method may be used for joining battle, but
indirect methods will be needed to secure victory.”
“You can be sure of succeeding in your attacks if you attack places which
are not defended.”
“The spot where we intend to fight must not be made known; for then
the enemy will have to prepare against a possible attack at several
different points; and his forces being thus distributed in many directions,
the numbers we shall have to face at any given point will be
proportionately few.”

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Trade Secrets
Yes, Your Company Has Them and Needs to
Protect Them!