Media a2 project

1. Making of our
Ident

2. Step 1
After deciding on
our production
company name
‘Cosmo
Entertainment’ I
opened the
software ‘LiveType’
in order to create
our companies
Ident.
The first step I took was adding the name of our company in the text
box highlighted in blue. The text appeared on the screen highlighted
in orange whilst I was typing, allowing me to see the default text
and size settings of the words.

3. Step 2
To develop this further, I
rearranged the text
using the box circled
yellow. This changed the
size and positioning of
the words; as well as
additional features i.e.
glow and contrast to the
colour. I left the font
colour white as the
background is originally
black which we want to
keep.
The red circle is where I changed the font, picking ‘Ariel’ as we wanted it
to be plain but bold so it was easily readable for the audience. As I
applied these, the area (green circle) automatically changed. I chose to
change the positioning of the letters (‘cosmo’ on top) as we decided to
include an image which will be positioned on top of ‘Cosmo’.

4. Step
3
As previously mentioned, we
wanted to include an image
above the companies name
therefore I needed to research
and import an image of our
choice. Because our
companies name is ‘Cosmo
Entertainment’ I chose a
picture of a galaxy of some
sort, linking to the ‘cosmo’
included in our name.
For me to be able to import the picture onto ‘LiveType’, I had to use
‘Photoshop’ in order to crop and convert the picture file into one
suitable to import into the other programme. Therefore, circled in
red, I clicked on ‘file’ then ‘open’, allowing me to choose the picture
which was saved onto my computers Desktop.

5. Step 4
Once I imported the
picture into
‘Photoshop’ I then
needed to crop the
image smaller. The
black circle shows the
tool which I clicked on
allowing me to
choose the area
which I want to crop.
The blue circle shows the area which I wanted to crop, focusing on
the image in the middle of the photo. Once I had done this, I clicked
on (pink) ‘image’ then ‘crop’ (highlighted in the blue strip) which then
cropped the picture.

6. Step 5
After the image was
cropped, I then needed
to save it in a file which
allowed me to import it
into ‘LiveType’. To do
so I clicked on ‘File’
then clicked on ‘Save
for Web & Devises’.

7. Step 6
When I clicked on that it came
up with this column (pink)
allowing me to resize and
change the image as to how I
want it.
I chose to make the image
smaller (blue) therefore
changing the size from 1000x
to 175x as shown in the green
circle.

8. Step
7
After clicking save, I returned
back to ‘LiveType’ where I was
going to import the image onto
a new track. To do this I clicked
on ‘File’ then ‘Place’
I then chose the right file which
then imported this image onto
‘LiveType’ whilst creating a
new track.

9. Step
8
Once the image had
imported, I positioned it to
where we originally wanted
it. To develop this further, we
wanted the image to move.
For example, for the light
blue circle in the middle to
wobble/sway/jiggle etc.
Therefore this meant I had to
add transitions to the image.

10. Step 9
To do this I
went to the
‘Textures’
category
which
provides
different
moveable
transitions. I
chose the
‘Slice Back’
transition
which where
the imagery
moves as if
in water.
However, when I applied it to a
the image matte, it replaced
my original picture I had
chosen. Alongside this, it
created a new track (white)
therefore showing that it was
not possible for me to apply
this transition to my chosen
image.

11. Step
10
Although it wasn’t what we
originally planned. We
decided that we would
keep the image which
replaced ours as it links in
to the ‘Cosmo’ along with
showing similarities to the
previous image. We also
decided to keep it as the
motion in which it moved is
what we like. In
addition, the moveable
transition is kept within the
box, therefore we’ve
decided to keep this as our
Ident.

12. Step
11
To make our Ident more
entertaining for the audience, in
order for them to remember. I
included a transition which will be
featured at the end of the Ident. I
used the ‘Sign Off’ transition and
positioned it at the end of the
text, highlighted in blue. The red
circle is showing what the
transition does to the text, signing
it off like a computer. I included
this as I felt it linked in well with
our target audience being
teenagers/young adults, therefore
linking in with the technical aspect
of teenagers these days.

13. Step
12
The final step which I took was adjusting the duration of time the
Ident is featured onscreen for. Conventionally, an Ident is
featured at the beginning of every trailer, normally onscreen for 24 seconds. After watching our Ident over and over, I adjusted the
length of it to being just under 3 seconds, giving the audience
enough time to read the name of our company and see the
moving image. Just before the 3 seconds is up, the ‘Sign Off’
transition plays, again keeping the audience’s attention
throughout the showing of the Ident.
Overall, we are happy with our Ident and wont be changing it
further.