Empowering Multiscreen web and mobile applications with Mobilespear
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Presenting Mobile Spear - the new way to easily turn your website mobile friendly. Mobile Spear is a powerful tool that can turn any website into a mobile and tablet friendly site. It uses the same URL and no proxy and is perfect for SEO. Mobile Spear does not require new integration, Does not use a proxy server and fits especially large and complex websites, ecommerce websites and self service websites. It is operated on a SaaS model and it can be implemented in a couple of weeks with no server side development at all. mobilespear supports all popular browsers such as safari, chrome, firefox opera and Dolphin and all smartphone operating systems - iOs, Android, etc. Contact us on www.mobilespear.co.il for more information
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Empowering Multiscreen web and mobile applications with Mobilespear
- 1. E-commerce everywhere Empowering Multi-Screen Shopping Experience With Shay Rosen Head of Strategy & Consulting shayr@realcommerce.co.il www.mobilespear.co.il
- 2. Shay Rosen Head of Strategy & Consulting, realcommerce Shayr@realcommerce.co.il http://www.linkedin.com/in/shayrosen http://www.facebook.com/shayrs http://www.slideshare.net/shayrs http://www.facebook.com/realcommerce M: 052-5118539
- 3. • Strategy Business analysis, Concept creation, UX, UI • Technology Robust, Smart, efficient content management & e commerce platforms for mega sites • User Experience Powering Israel’s largest and most successful enterprises Websites & Mobile apps
- 4. The shocking facts (3) Tsunami Indication 6B Mobile phones 47.6% >50% Smartphones Smartphones 51% Smartphone 74% Next phone is a smartphone
- 5. Tsunami Indication (3) A multi Screen world- Daily Media Interactions breakdown Google, Ipsos a multiscreen world research August 2012
- 6. Tsunami Indication (3) Sequential screening Google, Ipsos a multiscreen world research August 2012
- 7. Tsunami Indication (3) Google, Ipsos a multiscreen world research August 2012
- 8. TV) TV’s new role Google, Ipsos a multiscreen world research August 2012
- 10. Shopping on smartphone! Ebay mobile sales 2009-2012 $12,000 $10,000 $8,000 $6,000 Revenues (in $1000's) $4,000 $2,000 $- 2009 2010 2011 2012
- 11. 60% using smartphone for shopping(!)
- 12. Tablet commerce
- 15. Mobile Web Browsing 10.0% 9.0% 8.0% 7.0% 6.0% 5.0% 4.0% 3.0% 2.0% 1.0% 0.0% 2009 2010 2011 2012 Source: Statcounter web analytics report
- 17. SO?? An App? A Mobile Web site? What’s the right choice??
- 18. Hmmm… Gotta have them both…
- 19. Mobile is an Access Channel Not a separated channel Consumers expect all services to be available on all channels An app is not enough!
- 20. Responsive Web Design 1024px 800px 640px • Focus on Web access • One Site – Different layouts • Content divided to blocks • CSS Manipulation manages content presentation according to screen width
- 21. Responsive Design challenges • Need to change existing web site structure • Insert new code into live, already well working existing code • RWD creates heavy maintenance • Challenging deployment • Complex QA process Bottom Line: A Must in new projects Danger in existing ones
- 22. Presenting:
- 23. Responsive Web Design for Existing websites • An external server • RWD done at client level using external JS and CSS scripts Provided by MobileSpear server • SSL based client-server communication • Fast and easy installation • SaaS or on premise installation Bottom Line: Responsive web design made easy
- 24. Mobile Spear Server re- arranges website Layout to fit Smartphones www.yoursite.com <Script language=JS SRC=Mobilespear.com /script> http://www.yoursite.com http://www.yoursite.com
- 25. - benefits Full support for website’s existing business processes Full search engines compatibility Extremely short time to market Supports all existing website/legacy integrations Supports all existing content management system No need to change existing code No Proxy server No redirects No URL changes Powering Multi Screen eCommerce
- 26. Wrap up • A huge percentage of website traffic comes from mobile • A Website that is not adapted to mobile: • Damages the companies image • A missed opportunity to doing good business • Responsive Web Design is the answer Do it with now Ask me how
- 27. Shay Rosen Head of Strategy & Consulting, realcommerce Shayr@realcommerce.co.il http://www.linkedin.com/in/shayrosen http://www.facebook.com/shayrs http://www.slideshare.net/shayrs M: 052-5118539
- 28. E-commerce everywhere Empowering Multi-Screen Shopping Experience With Shay Rosen Head of Strategy & Consulting shayr@realcommerce.co.il www.mobilespear.co.il