Hard to know where you going with social media for your business if you don't have a map. This presentation covers what strategy steps you should be taking before embarking on a social media marketing campaign and then provides insight on how to best utilize the different networks including the big 5 and newbies like Instagram and Pinterest.

2. Our Agenda
• Overview/Strategy
• The Big Networks
– Facebook
– Twitter
– LinkedIn
– YouTube
• Social Gets Visual
– Instagram
– Pinterest
• Social Gets Local & Mobile
– Google+
– Reviews/Online Reputation
– Check-ins
• Science of Timing
• Dashboard
• Track Your Efforts
• Q&A

3. Connect Your Marketing Dots
• All your marketing
must work
TOGETHER

4. Pick networks that fit your business

5. Overwhelmed?
Don’t be.

7. Where to Begin?
It all starts with a
strategy.
• Pick your networks
• Get creative about
your product/service
• Test and repeat

10. I get it, your product is great.

11. Engage Your Audience

13. • Be funny
• Be thought provoking
• Be amusing
• Be yourself
• Don’t be a perma-salesman

15. What’s
Timeline?

16. Engage or else!
• Facebook EdgeRank
• Ask a question
• Pictures, videos stand
out in the newsfeed
• Likes are good,
comments are better

18. Target Your Market

19. B2B VIP
Referral juggernaut

20. YouTube

23. Tweet much?

24. Twitter tips
• Use hashtags #
• Ok to be more active
• Great search tool
• Be sure to get your
biz name

25. Social Gets Visual

30. A little @ goes a long way
• Mention your fans
• Fans mention you
• You hit their feed
• You hit their network

31. Social Goes Mobile & Local

33. Social Reviews=Your Online Reputation
Yes, they’re talking
about you.
• Get control &
listen
• Respond sans
your emotions
• Gain cheerleaders

35. Check out
Your Check-ins
Reward your check-ins, they reward
you with access to their network

36. Timing is
everything.

37. Social &
Search
go hand
in hand
Which
becomes
your
Google
Resume

38. Save time, use a dashboard

39. Measuring Results
• Track
engagement
• Learn from
mistakes
• Change it up

40. Thank you.