School of Social Media: Pinterest

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Shea Warnes

A top line overview of Pinterest, why it's interesting and how brands are using the platform.

Marketing Tecnología Empresariales

Agenda
The Landscape
The Early Days
Why It’s Popular
Insights & Tools
Brands Nailing It

Pinterest’s current landscape
Audience Trending Topics Market Value
70m users
spent per
sessions
check back daily
8.5%
29.5%
13.4%
$5bn
- Drives more
referral traffic
than Twitter,
LinkedIn and
Reddit combined
- Third largest
source for referral
traffic

The early days
Aug, 2008 Jan, 2010 May, 2010 Mar, 2011 Aug, 2011
Founded Beta Invite-only App Top 50 sites

Fertile Ground for illuminating advocates;
36% of users share a branded image (vs. 23% FB, 21% In & 20% Tw)

Agenda
The Landscape
The Early Days
Why It’s Cool
Insights & Tools
Brands Nailing It

Inspiring fans with DIY projects and hacks

Serving attractive products and wedding ideas

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