My Social Media presentation for iStart Jax workshop

1. Harnessing
the
Power
of
Social
Media
Sheena
Koshy

2. Social
media
is
an
umbrella
term
that
defines
the
various
ac<vi<es
that
integrate
technology,
social
interac<on,
and
the
construc<on
of
words,
pictures,
videos
&
audio.
hAp://www.wikipedia.org
“It
is
the
democra<za<on
of
informa<on
transforming
people
from
content
readers
into
publishers.
It
is
the
shiH
from
a
broadcast
mechanism
–
one
to
many
–
to
a
many
to
many
model,
rooted
in
conversa<ons
between
authors,
people
and
peers.”
–
Brian
Solis

4. It is not a fad.
It is a fundamental shift
in the way we communicate.

6. Immerse
yourself
in
the
conversa<on
Facebook
TwiAer
LinkedIn
Blog
YouTube

7. Social
Media
Pla-orm
/
Facebook
Twi;er
LinkedIn
YouTube
Blog
Type
of
Info
Needed
•
User
Name
To
begin
•
Logo
•
Company
informa<on
Timeline
-­‐
Background
Company
Avatar,
Template
Graphics
Profile
Graphic
Logo
Background
Avatar
Picture,
Cover
Name
Picture
Content
2-­‐3
updates
/
4-­‐5
updates
/
1
/
day
1
/
week
?
1/
day
day
day

9. Creating a Social Media
Campaign

10. Building
campaigns
• Audience
–
who
are
you
talking
to?
• Research
-­‐
Conduct
Social
Media
Audit,
If
there
is
an
established
social
media
presence
• Set
a
goal:
the
business
outcome
-­‐
What
you
want
your
campaign
to
achieve.
• Establish
strategies:
The
broad
approaches
you
are
going
to
take
in
order
to
achieve
the
goal.
• Define
objec<ves
for
each
strategy.
Objec<ves
are
the
measurable
tasks
that
will
be
undertaken
in
order
to
realize
the
strategies.
• Develop
tac<cs
-­‐
the
tools
that
will
be
used
in
order
to
achieve
the
objec<ves.
• Measure
your
outcome

11. Engage
Listen
Measure

12. Facebook
Twi;er
LinkedIn
YouTube
Blog
Google
Google
Google
Google
Google
Keyword
Keyword
Tool
Keyword
Tool
Keyword
Tool
Keyword
Tool
Listening
/
Tool
Google
Google
Google
Google
Insights
Monitoring
Insights
Insights
Insights
Google
Insights
Wildfire
Wildfire
Wildfire
Wildfire
Technora<
Wildfire
Tweriod
Plaborms:
Hootsuite
Scheduling
Tweetdeck
Blogger
CoTweet
Tumblr
Wordpress.com
Wordpres.org

13. Resources
Mashable
–
www.mashable.com
Social
Media
Examiner
–
www.socialmediaexaminer.com
Who’s
Blogging
What
-­‐
hAp://whosbloggingwhat.com
Mediabistro
–
www.mediabistro.com
Alltop
–
www.alltop.com
Brian
Solis
–
www.briansolis.com

14. Cautionary Tales ‒ when
consumers go viral
www.mashable.com

22. Successful viral campaigns

23. • Hurricane
Irene
TwiAer
account
(Aug,
2011)
Buzzfeed
HUGE
agency
“BTW,
twee*ng
messages
to
@irene
doesn’t
deliver
messages
to
the
hurricane.
Sorry”
hAp://adage.com/ar<cle/digital/irene-­‐agency/229516/
• Will
it
Blend?
hAp://www.youtube.com/watch?v=K0m4x0y3QNw
Blendtec
–
188,
170,
865
views
on
YouTube
since
Oct
2006
• Pink
Glove
Dance
Providence
St.
Vincent
Medical
Center
&
Medline
www.pinkglovedance.com

24. Conversa<on
is
happening
about
your
brand/product
with
or
without
your
par<cipa<on.

25. Thank
you!
Let’s
connect
on
www.linkedin.com/in/sheenakoshyc
www.twiAer.com/startupjax
/
www.twiAer.com/sheenakoshyc
sheena.koshy@istartjax.com