Humans have done "impossible" things for centuries. Today, people think it's impossible to turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance. But actually, we already know how. Enlightened self-interest can succeed where guilt and shame have failed.

1. IMPOSSIBLE IS A
DARE:
EVENT/VENUE
SHEL HOROWITZ—DATE

2. GET TODAY’S SLIDES
Slides: shel@greenandprofitable.com
Subject Line “Impossible is a Dare PPT”
OR Tweet your email and “Impossible is a Dare
PPT” to @ShelHorowitz
OR Write “Slides” on your business card—with e-
address
Phone: 413-586-2388, 8 a.m. to 10 p.m. US Eastern

3. IMPOSSIBLE???
“Impossible is not a fact. It’s an
opinion. Impossible is not a
declaration. It’s a dare.”
― Muhammad Ali

4. “IMPOSSIBLE”
VICTORIES
S.
Africa/
N.
Ireland
E.
Euro
Env.
Aware
ness
Save
the
Mt.

5. HOW TO GET THERE
DUMP limiting
assumptions
Embrace
ABUNDANCE
Work
BACKWARD
Think
CREATIVELY

6. DUMP LIMITING
ASSUMPTIONS
“Can’t go
faster
than a
horse”

7. WORK BACKWARD FROM
THE GOAL
1000 songs in a
pocket

8. WORK BACKWARD FROM
THE GOAL
10,000-step
process

9. WORK BACKWARD FROM
THE GOAL
A free South
Africa

10. MY GREATEST VICTORY SO FAR
97%
buy-in
“Experts”:
WRONG
Outrage…
into
action
!

11. STM: MESSAGE
POINTS
Water
Traffic/noise
Endangered plant
and animal habitats
Strain on town services
Destruction of the rural character
of the neighborhood
EMPOWERED RESIDENTS WILL
STOP THE PROJECT!

12. STM: CHANNELS
Traditional
press: 70 print,
plus TV/radio
Social media,
1999/2000-
style
Website
Lawn signs
and bumper
stickers
Public tabling
Mass presence
at hearings
Direct mail Lobbying Lawyers

13. STM: RESULTS
Protective
laws
State park
land
acquisition
Government
restructuring
Empowered
residents
Victory
…FAST!

14. FROM LOCAL…

15. …TO GLOBAL
3 KEY SHIFTS
Hunger/
poverty
Sufficiency
War/Vio
lence
Peace
Climate
catas-
trophe
Planetary
balance

16. WHAT DO THEY HAVE
IN COMMON?
???

17. LET’S GET IT DONE!

18. RESOURCE ISSUES:
SUFFICIENCY
Food Water Educ.

19. RESOURCE ISSUES:
PEACE
Resources/Ethnic/Religious

20. RESOURCE ISSUES:
CLIMATE BALANCE
LET’S
FIX IT!

21. FRAME THE ISSUES!
“A series of great
opportunities disguised as
insoluble problems.”
—John Gardner, founder of Common Cause
Guerrilla Marketing to Heal the World’s
framing: Save The Mountain’s + 1 extra

22. REGENERATION…NOT
SUSTAINABILITY
Sustainability is a placeholder;
we want more
Better lives
Healing the planet/ourselves/
each other

23. CREATIVITY:
USE LESS/DO MORE
Electric car for wheelchair
users
Kenguru

24. CREATIVITY:
USE LESS/DO MORE
Green Roofs

25. CREATIVITY:
USE LESS/DO MORE
Solar-powered LED
Replaces kerosene
Ben: Health, safety,
carbon, economy

26. BUSINESS ADVANTAGES:
PROFITS, PEOPLE,
POSITIONING
+ New
markets
- Costs,
+ Revenues
+
Loyalty/
+Producti
vty
- Neg
backlash

27. REGENERATION…NOT
SUSTAINABILITY

28. ABUNDANCE
(NOT SCARCITY)
Food,
energy,
water
Land,
materials
Labor &
Capital

29. CONSERVATION
CREATES ABUNDANCE!
STOP
restaurant
waste
134,359,930
lb/day (US)

30. CONSERVATION
CREATES ABUNDANCE!
Interface:
Straight wide
industrial
pipes: + 92%

31. CONSERVATION CREATES
ABUNDANCE!
HUGE PR
for green
building
Sexy: saving
$4MM+/year,
33% ROI, 3-year
payback
Legendary
tourist
destination

32. CONSERVATION
CREATES ABUNDANCE!
Solve the
draught!
Brush teeth w/
1/100th H2O

33. SHOCKING
ABUNDANCE FACT
More solar energy
falls on the earth
each hour…

34. More solar energy falls on the
earth each hour
…than all
energy we
use from all
sources
in a
year!
SHOCKING
ABUNDANCE FACT

35. CREATIVITY:
MULTIPLE FUNCTIONS
•EFFICIENCY
•EMPOWERMENT

36. CREATIVITY:
CLOSED LOOPS = ZERO
WASTE (JOHN TODD)
Organic/
BioD
• Compostwormssoil
veggiescompost
Interval
e
C’mnty
• Brewerymushrooms
fishgreensbrewery
Water
treatment
• Nature as antitoxin

37. AND JOHN TODD
SAID…
“Nature’s intelligence can
reduce negative human
impact by 90 percent.”

38. IN OTHER WORDS…
BIOMIMICRY!

39. GREEN ENERGY:
PEACE/CLIMATE/SUFFICI
ENCY
Eliminates
cost of
fuel
Eliminates
pollution/
greenhouse gas
Eliminates
resource
wars

40. BUSINESSES: WAGE
PEACE!

41. BUSINESSES: WAGE
PEACE!
Peace is
Possible!
Suf-
ficiency
Energy
Clean
Enviro
Dialogue
Educ
Co-work

42. BUSINESSES:
WAGE PEACE!
Your
ideas?

43. SHARE BUSINESS
SKILLS FOR PEACE

44. MORE HELP FROM
SHEL—WORK TOGETHER
TO…
Create and market profitable AND
impactful products & services to
address these crises
Market the right way to
green/nongreen, conscious/selfish
markets
Green your business/your marketing
Partner/co-market successfully with
businesses & nonprofits/charities

45. MORE HELP FROM
SHEL
Award-Winning Env/Soc Ch Biz Profitability Books
Individual Consulting and Copywriting
Talks/Presentations
Intensives/Mastermind Groups
Speech & Media Training
Group Coaching and Training
OR…Custom Program Designed for You

46. GET TODAY’S SLIDES
Slides: shel@greenandprofitable.com
Subject Line “Impossible is a Dare PPT”
OR Tweet your email and “Impossible is a Dare
PPT” to @ShelHorowitz
OR Write “Slides” on your business card—with e-
address
Phone: 413-586-2388, 8 a.m. to 10 p.m. US Eastern

47. AND HOW WILL
YOUR BIZ
CHANGE THE
WORLD?
DON’T WAIT FOR PERFECTION.
JUST START!