Better Ventures Presentation at Digital Strategy Conference 2015 (Vancouver) Crowdsourcing: 5 ways to a better business + What can you crowdsource and why + 3 entrepreneur tips

1. Crowdsourcing:
5 ways to a better business
DIGITAL STRATEGY CONFERENCE 2015
SHELLEY KUIPERS • CEO & FOUNDING PARTNER, BETTER VENTURES

2. 1. are you a REBEL?
2. can you see the FUTURE?
3. what is your WHY?
Questions for you.

3. 1. PEOPLE FIRST

4. “We have a very simple statement: If we as a corporation
take care of our people, then our people will take care of
our guests, and our guests will take care of our profits.”
– Sean Durfy, former President and CEO, Westjet

5. 2. BIG MISSION & PURPOSE

6. “I want to create a whole new
technology, and one that is
aimed at helping humanity at
all levels regardless of
geography or ethnicity or
age or gender.”
– Elizabeth Holmes, Founder & CEO, Theranos

7. 3. NEW BUSINESS MODELS

8. “At Patagonia, making a
profit is not the goal
because the Zen master
would say profits happen
‘when you do everything else
right’.”
– Yvon Chouinard, Founder, Patagonia

9. 4. RELENTLESS COMMITMENT

10. “Your personal core values define
who you are, and a company's core
values ultimately define the
company's character and brand.
For individuals, character is
destiny. For organizations,
culture is destiny.”
– Tony Hsieh, CEO, Zappos

11. 5. THE FUTURE IS PARTICIPATION

12. “I also tell customers that
they fulfill another vital role:
They are an avenue to the
truth. And in today’s world,
a CEO needs every avenue
to the truth that he or she
can find..”
– Jørgen Vig Knudstorp, CEO, LEGO Group

13. 1. People First
2. Big Mission & Purpose
3. New Business Models
4. Relentless Commitment
5. The Future Is Participation
5 WAYS TO A BETTER BUSINESS
SUMMARY

14. but what can you crowdsource and why?

15. 1. PRODUCT IDEAS
INSIGHTS, IDEAS & INNOVATION
3×SALES REVENUE PROFIT MARGIN
4×
SOURCE: MUJI

16. 2. BRAND ADVOCACY
70%OF CONSUMERS TRUST
RECOMMENDATIONS FROM FRIENDS
10%OF CONSUMERS TRUST
ADVERTISING
SOURCE: FORRESTER
BUILT ON TRUST

17. 3. CONTENT CREATION
SUPERBOWL AD CREATION
Time
required
6 MONTHS
CROWDSOURCING
Cost
$200,000
TRADITIONAL
6 WEEKS
$1M+
CROWDSOURCING
TRADITIONAL
SOURCE: TONGAL

18. 4. SOCIAL INNOVATION
WE CAN MAKE A DIFFERENCE
9.4MOF THE WORLD’S POOR HELPED
THROUGH MICRO-FINANCE
SOURCE: UNESCO

19. 5. EMPLOYEE ENGAGEMENT & PRODUCTIVITY
80%OF YOUR EMPLOYEES ARE
DISENGAGED
25%PRODUCTIVITY INCREASE BY
TAPPING YOUR HIGH-SKILLED
KNOWLEDGE WORKERS
SOURCE: GALLUP AND MCKINSEY
ORGANIZATIONAL & CULTURAL IMPACT

20. 1. Product Ideas
2. Brand Advocacy
3. Content Creation
4. Social Innovation
5. Employee Engagement & Productivity
5 CROWDSOURCING OPPORTUNITIES
SUMMARY

21. 3 entrepreneur tips

22. 1. BELIEVE IN YOURSELF

23. 2. SURROUND YOURSELF

24. 3. BUT MOST OF ALL, CULTURE WINS
HINT: DON’T HIRE ASSHOLES

25. “Now, go out there
and kick ass.”
– Stella McCartney, Fashion Designer

26. Grab me at the break
AND LET’S CONNECT

27. @shelleykuipers
shelley@betterventures.co
www.betterventures.co