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Crowdsourcing:
5 ways to a better business
DIGITAL STRATEGY CONFERENCE 2015
SHELLEY KUIPERS • CEO & FOUNDING PARTNER, BETT...
1. are you a REBEL?
2. can you see the FUTURE?
3. what is your WHY?
Questions for you.
1. PEOPLE FIRST
“We have a very simple statement: If we as a corporation
take care of our people, then our people will take care of
our gu...
2. BIG MISSION & PURPOSE
“I want to create a whole new
technology, and one that is
aimed at helping humanity at
all levels regardless of
geography ...
3. NEW BUSINESS MODELS
“At Patagonia, making a
profit is not the goal
because the Zen master
would say profits happen
‘when you do everything els...
4. RELENTLESS COMMITMENT
“Your personal core values define
who you are, and a company's core
values ultimately define the
company's character and b...
5. THE FUTURE IS PARTICIPATION
“I also tell customers that
they fulfill another vital role:
They are an avenue to the
truth. And in today’s world,
a CEO ...
1. People First
2. Big Mission & Purpose
3. New Business Models
4. Relentless Commitment
5. The Future Is Participation
5 ...
but what can you crowdsource and why?
1. PRODUCT IDEAS
INSIGHTS, IDEAS & INNOVATION
3×SALES REVENUE PROFIT MARGIN
4×
SOURCE: MUJI
2. BRAND ADVOCACY
70%OF CONSUMERS TRUST
RECOMMENDATIONS FROM FRIENDS
10%OF CONSUMERS TRUST
ADVERTISING
SOURCE: FORRESTER
B...
3. CONTENT CREATION
SUPERBOWL AD CREATION
Time
required
6 MONTHS
CROWDSOURCING
Cost
$200,000
TRADITIONAL
6 WEEKS
$1M+
CROW...
4. SOCIAL INNOVATION
WE CAN MAKE A DIFFERENCE
9.4MOF THE WORLD’S POOR HELPED
THROUGH MICRO-FINANCE
SOURCE: UNESCO
5. EMPLOYEE ENGAGEMENT & PRODUCTIVITY
80%OF YOUR EMPLOYEES ARE
DISENGAGED
25%PRODUCTIVITY INCREASE BY
TAPPING YOUR HIGH-SK...
1. Product Ideas
2. Brand Advocacy
3. Content Creation
4. Social Innovation
5. Employee Engagement & Productivity
5 CROWDS...
3 entrepreneur tips
1.  BELIEVE IN YOURSELF
2. SURROUND YOURSELF
3. BUT MOST OF ALL, CULTURE WINS
HINT: DON’T HIRE ASSHOLES
“Now, go out there
and kick ass.”
– Stella McCartney, Fashion Designer
Grab me at the break
AND LET’S CONNECT
@shelleykuipers
shelley@betterventures.co
www.betterventures.co
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Crowdsourcing: 5 ways to a better business

Better Ventures Presentation at Digital Strategy Conference 2015 (Vancouver)

Crowdsourcing: 5 ways to a better business

+ What can you crowdsource and why
+ 3 entrepreneur tips

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Crowdsourcing: 5 ways to a better business

  1. 1. Crowdsourcing: 5 ways to a better business DIGITAL STRATEGY CONFERENCE 2015 SHELLEY KUIPERS • CEO & FOUNDING PARTNER, BETTER VENTURES
  2. 2. 1. are you a REBEL? 2. can you see the FUTURE? 3. what is your WHY? Questions for you.
  3. 3. 1. PEOPLE FIRST
  4. 4. “We have a very simple statement: If we as a corporation take care of our people, then our people will take care of our guests, and our guests will take care of our profits.” – Sean Durfy, former President and CEO, Westjet
  5. 5. 2. BIG MISSION & PURPOSE
  6. 6. “I want to create a whole new technology, and one that is aimed at helping humanity at all levels regardless of geography or ethnicity or age or gender.” – Elizabeth Holmes, Founder & CEO, Theranos
  7. 7. 3. NEW BUSINESS MODELS
  8. 8. “At Patagonia, making a profit is not the goal because the Zen master would say profits happen ‘when you do everything else right’.” – Yvon Chouinard, Founder, Patagonia
  9. 9. 4. RELENTLESS COMMITMENT
  10. 10. “Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny.” – Tony Hsieh, CEO, Zappos
  11. 11. 5. THE FUTURE IS PARTICIPATION
  12. 12. “I also tell customers that they fulfill another vital role: They are an avenue to the truth. And in today’s world, a CEO needs every avenue to the truth that he or she can find..” – Jørgen Vig Knudstorp, CEO, LEGO Group
  13. 13. 1. People First 2. Big Mission & Purpose 3. New Business Models 4. Relentless Commitment 5. The Future Is Participation 5 WAYS TO A BETTER BUSINESS SUMMARY
  14. 14. but what can you crowdsource and why?
  15. 15. 1. PRODUCT IDEAS INSIGHTS, IDEAS & INNOVATION 3×SALES REVENUE PROFIT MARGIN 4× SOURCE: MUJI
  16. 16. 2. BRAND ADVOCACY 70%OF CONSUMERS TRUST RECOMMENDATIONS FROM FRIENDS 10%OF CONSUMERS TRUST ADVERTISING SOURCE: FORRESTER BUILT ON TRUST
  17. 17. 3. CONTENT CREATION SUPERBOWL AD CREATION Time required 6 MONTHS CROWDSOURCING Cost $200,000 TRADITIONAL 6 WEEKS $1M+ CROWDSOURCING TRADITIONAL SOURCE: TONGAL
  18. 18. 4. SOCIAL INNOVATION WE CAN MAKE A DIFFERENCE 9.4MOF THE WORLD’S POOR HELPED THROUGH MICRO-FINANCE SOURCE: UNESCO
  19. 19. 5. EMPLOYEE ENGAGEMENT & PRODUCTIVITY 80%OF YOUR EMPLOYEES ARE DISENGAGED 25%PRODUCTIVITY INCREASE BY TAPPING YOUR HIGH-SKILLED KNOWLEDGE WORKERS SOURCE: GALLUP AND MCKINSEY ORGANIZATIONAL & CULTURAL IMPACT
  20. 20. 1. Product Ideas 2. Brand Advocacy 3. Content Creation 4. Social Innovation 5. Employee Engagement & Productivity 5 CROWDSOURCING OPPORTUNITIES SUMMARY
  21. 21. 3 entrepreneur tips
  22. 22. 1.  BELIEVE IN YOURSELF
  23. 23. 2. SURROUND YOURSELF
  24. 24. 3. BUT MOST OF ALL, CULTURE WINS HINT: DON’T HIRE ASSHOLES
  25. 25. “Now, go out there and kick ass.” – Stella McCartney, Fashion Designer
  26. 26. Grab me at the break AND LET’S CONNECT
  27. 27. @shelleykuipers shelley@betterventures.co www.betterventures.co

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