Social Web 2.0 Class Week 5: Community, Reputation Systems

Social Web 2.0 Implications of Social Technologies for Digital Media Shelly Farnham, Ph.D. Com 597 Winter 2007

Week 5 ,[object Object],[object Object],[object Object]

Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Socio-Cultural Context ,[object Object],[object Object],[object Object],[object Object]

Online Communities ,[object Object],[object Object],[object Object],2001 Pew

Providing Value in Terms of User Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Providing Value through Community ,[object Object],Common purpose, Identity, Interactivity User Traffic Social Capitol

Why Community Online? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Importance of Place ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Sense of Place ,[object Object],[object Object],[object Object],[object Object],[object Object]

Netville Study -- Enabling Neighboring through Technology ,[object Object],[object Object],Hampton & Wellman, City and Communication: 2:4 December 2003

Netville Study Results ,[object Object],[object Object],[object Object],[object Object],Barry Wellman, Communications of the ACM, 2005, 45, 5. p. 94

What did they talk about? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Increased “Eyes on the Street” ,[object Object],[object Object],[object Object]

2001 MSN Communities Analysis ,[object Object]

Online Support Communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online Community General Concerns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online Community Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Designing for Sociability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fostering cooperation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Discovery/Entry Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Discovery/Entry Points Importance of First Impressions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Communities as intervention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measuring Healthy Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Instrumentation for Social Metadata ,[object Object],[object Object],[object Object],[object Object]

Trust ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Stages of Trust in Site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],From Sillence et al. 2004

Trust in Web Sites Study ,[object Object],Fogg et al. 2003

Content Trust ,[object Object],Gil & Arch 2006

Content Trust and Related Entities Gil & Arch 2006

Reputation Systems Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reputation Systems -- Key Components ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Types of Ratings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Importance of Types of Reputation Information From Jensen et. al 2002, N = ~330 Decision task: Study of use of reputation information to inform choice about whom to interact with

Importance of Types of Reputation Information From Jensen et. al 2002

Design Implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Opportunities for Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mergers and Acquisitions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising Provide Value Advertising Revenue User Traffic Are we providing valuable content that is driving traffic that is leading to advertising revenue?

Online Advertising Lingo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Subscription Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Transaction Commissions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Successful Businesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Web 2.0 Class Week 5: Community, Reputation Systems

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Social Web 2.0 Class Week 5: Community, Reputation Systems