Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric. Points: 115 Assignment 1: Strategic Management and Strategic Competitiveness Criteria Unacceptable Below 60% F Meets Minimum Expectations 60-69% D Fair 70-79% C Proficient 80-89% B Exemplary 90-100% A 1. Assess how globalization and technology changes have impacted the corporation you researched. Weight: 20% Did not submit or incompletely assessed how globalization and technology changes have impacted the corporation you researched. Insufficiently assessed how globalization and technology changes have impacted the corporation you researched. Partially assessed how globalization and technology changes have impacted the corporation you researched. Satisfactorily assessed how globalization and technology changes have impacted the corporation you researched. Thoroughly assessed how globalization and technology changes have impacted the corporation you researched. 2. Apply the industrial organization model and the resource- based model to determine how your corporation could earn above- average returns. Weight: 25% Did not submit or incompletely applied the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns. Insufficiently applied the industrial organization model and the resource- based model to determine how your corporation could earn above-average returns. Partially applied the industrial organization model and the resource- based model to determine how your corporation could earn above- average returns. Satisfactorily applied the industrial organization model and the resource- based model to determine how your corporation could earn above- average returns. Thoroughly applied the industrial organization model and the resource- based model to determine how your corporation could earn above- average returns. 3. Assess how the vision statement and mission statement of the corporation influence its overall success. Weight: 20% Did not submit or incompletely assessed how the vision statement and mission statement of the corporation influence its overall success. Insufficiently assessed how the vision statement and mission statement of the corporation influence its overall success. Partially assessed how the vision statement and mission statement of the corporation influence its overall success. Satisfactorily assessed how the vision statement and mission statement of the corporation influence its overall success. Thoroughly assessed how the vision statement and mission statement of the corporation influence its overall success. 4. Evaluate how each category of stakeholder Did not subm ...

1. Grading for this assignment will be based on answer quality,
logic / organization of the
paper, and language and writing skills, using the following
rubric.
Points:
115
Assignment 1: Strategic Management and Strategic
Competitiveness
Criteria
Unacceptable
Below 60% F
Meets
Minimum
Expectations
60-69% D
Fair
70-79% C
Proficient
80-89% B
Exemplary

2. 90-100% A
1. Assess
how
globalization
and
technology
changes
have
impacted the
corporation
you
researched.
Weight: 20%
Did not submit
or incompletely
assessed how
globalization
and technology
changes have
impacted the
corporation you
researched.
Insufficiently
assessed how
globalization
and technology
changes have
impacted the
corporation you
researched.

3. Partially
assessed
how
globalization
and
technology
changes
have
impacted
the
corporation
you
researched.
Satisfactorily
assessed
how
globalization
and
technology
changes
have
impacted
the
corporation
you
researched.
Thoroughly
assessed
how
globalization
and
technology
changes
have

4. impacted
the
corporation
you
researched.
2. Apply the
industrial
organization
model and
the
resource-
based model
to determine
how your
corporation
could earn
above-
average
returns.
Weight: 25%
Did not submit
or incompletely
applied the
industrial
organization
model and the
resource-based
model to
determine how
your
corporation
could earn
above-average

5. returns.
Insufficiently
applied the
industrial
organization
model and the
resource-
based model to
determine how
your
corporation
could earn
above-average
returns.
Partially
applied the
industrial
organization
model and
the
resource-
based
model to
determine
how your
corporation
could earn
above-
average
returns.
Satisfactorily
applied the
industrial

6. organization
model and
the
resource-
based
model to
determine
how your
corporation
could earn
above-
average
returns.
Thoroughly
applied the
industrial
organization
model and
the
resource-
based
model to
determine
how your
corporation
could earn
above-
average
returns.
3. Assess
how the
vision
statement
and mission

7. statement of
the
corporation
influence its
overall
success.
Weight: 20%
Did not submit
or incompletely
assessed how
the vision
statement and
mission
statement of the
corporation
influence its
overall success.
Insufficiently
assessed how
the vision
statement and
mission
statement of
the corporation
influence its
overall
success.
Partially
assessed
how the
vision
statement

8. and mission
statement of
the
corporation
influence its
overall
success.
Satisfactorily
assessed
how the
vision
statement
and mission
statement of
the
corporation
influence its
overall
success.
Thoroughly
assessed
how the
vision
statement
and mission
statement of
the
corporation
influence its
overall
success.
4. Evaluate
how each

9. category of
stakeholder
Did not submit
or incompletely
evaluated how
each category
Insufficiently
evaluated how
each category
of stakeholder
Partially
evaluated
how each
category of
Satisfactorily
evaluated
how each
category of
Thoroughly
evaluated
how each
category of
impacts the
overall
success of
this
corporation.

10. Weight: 20%
of stakeholder
impacts the
overall success
of this
corporation.
impacts the
overall success
of this
corporation.
stakeholder
impacts the
overall
success of
this
corporation.
stakeholder
impacts the
overall
success of
this
corporation.
stakeholder
impacts the
overall
success of
this
corporation.
5. 3
references

11. Weight: 5%
No references
provided
Does not meet
the required
number of
references; all
references
poor quality
choices.
Does not
meet the
required
number of
references;
some
references
poor quality
choices.
Meets
number of
required
references;
all
references
high quality
choices.
Exceeds
number of
required

12. references;
all
references
high quality
choices.
6. Clarity,
writing
mechanics,
and
formatting
requirements
Weight: 10%
More than 8
errors present
7-8 errors
present
5-6 errors
present
3-4 errors
present
0-2 errors
present
1
8

13. Week 3 Assignment 1
Student Full Name
Strayer University
BUS499 Business Administration Capstone
Dr. Keller
Dr. Gardner
Date
Everything in Blue should be deleted
Due Week 3 and worth 115 points
Choose one (1) public corporation in an industry with which
you are familiar. For a list of companies you can choose from,
go to https://www.forbes.com/top-public-
companies/list/5/#tab:overall . Research the company on its own
website, the public filings on the Securities and Exchange
Commission EDGAR database
(http://www.sec.gov/edgar.shtml), in the University's online
databases, and any other credible sources you can find. The
annual report will often provide insights that can help address
some of these questions.
Visit Writing Workshop Video for this Assignment:
https://cdnapisec.kaltura.com/index.php/extwidget/preview/part
ner_id/956951/uiconf_id/38285871/entry_id/0_i2y6molp/embed
/dynamic
Read chapters 1 -3 in the course textbook and complete the
LEARN E-Activities for Weeks 1-3 as they set the foundation to
this assignment. Be sure to cite your sources!
Begin your paper on Page 2 below and write a minimum of four
(4) pages. The minimum page count does not include the Title
or Source pages.
Week 3 Assignment 1
Write your introduction here. Include one (1) paragraph
(not more than 6 lines of text) that explains what your paper
will discuss. Much of your introduction may be taken from the
assignment instructions (in your own words). Read all
assignment resources to understand what should be included in

14. your paper. Be sure to review the assignment instructions in
Blackboard, the grading rubric, and the recorded writing
workshop to understand the requirements. Do not exceed 6 lines
of text in this introduction. There should be no direct quotes in
this introduction.
Globalization
Thoroughly assess how globalization has impacted the
corporation you researched. Provide a thoughtful and well
researched response. Consider for example, how your chosen
company has been involved in expanding globally, how it has
been impacted by global competition, and the global economy.
Do not simply define the term globalization. You will need to
conduct an assessment (i.e. an evaluation) of the impact
globalization has had on your selected corporation.
Your assessment/evaluation should demonstrate that you have
read, understand, and can apply the globalization concepts
covered in the textbook and course resources. Do not write
about globalization in general terms. Your assessment should be
directly related to your selected corporation. If your company
has locations in other countries, do not simply list the various
countries in which the company does business. Your writing
here should thoroughly assess how globalization has impacted
your chosen corporation. Do not Google “globalization” or
simply provide a definition. You must display an understanding
based on what is studied in this course and an ability to apply
the concepts in a real-world evaluation of a corporation.
Your textbook must be a source along with other credible
sources that support the globalization concepts covered in this
course. Read Chapters 1-3 in the course text book as each
chapter provides a solid background and clues on Globalization
that apply to this section. Review the Week 1 & 2 Learn video
Lectures for supporting content. Cite your sources and avoid or
limit the use of direct quotes.
Technology
Thoroughly assess how technological changes have impacted
the corporation you researched. Provide a thoughtful and well

15. researched response. Consider for example, how the company
has been impacted by cloud computing, social media,
crowdfunding, program apps, email, texting, websites, mobile,
automation, robotics, IOT (Internet of Things), AI (Artificial
Intelligence), e-commerce, data and analytics, etc. Research
how the company may have been impacted by diffusion and
disruptive technologies as explained in the textbook. Do not
simply define the term technology. You will need to conduct an
assessment (i.e. an evaluation) of the impact changes in
technology have had on your selected corporation.
Your assessment/evaluation should demonstrate that you have
read, understand, and can apply the concept of technology
covered in the textbook and course resources. Do not write
about technology in general terms. Your assessment should be
directly related to your selected corporation. If your company is
technologically advanced, do not simply list the various
technologies they possess but rather evaluate how changes in
technology have impacted the corporation. You must display an
understanding based on what is studied in this course and an
ability to apply the concepts in a real-world evaluation of a
corporation. Do not Google “technology” or simply provide a
definition. Your writing here should thoroughly assess how
changes in technology have impacted your chosen corporation.
Your textbook must be a source along with other credible
sources that support the technology concepts covered in this
course. You must display an understanding based on what is
studied in this course. Read Chapters 1-3 in the course text
book as each chapter provides a solid background and clues on
Technology that apply to this section. Review the Week 1 & 2
Learn video Lectures for supporting content. Cite your sources
and avoid or limit the use of direct quotes.
Industrial Organization Model
Thoroughly apply the industrial organization model to
determine how your corporation could earn above-average
returns (i.e. revenue). This model is based upon the
corporation’s external environment which is anything outside of

16. the corporation that can influence or impact its business
(macro)/operations (micro). Your application should walk
through what the model suggests is needed to earn above
average returns (hint: see figure 1.2 in the textbook). Do not
Google “Industrial Organization Model” or simply provide a
definition or write in general terms. Your writing here should
apply the model to your specific corporation, demonstrate your
understanding of the concepts, as described in this course, and
your ability to apply those concepts to a real-world corporation.
Read Chapter 1 in the course text book as it provides a solid
background and clues on this model that apply to this section.
Review the Week 1 Learn video Lecture for supporting content.
Cite your sources and avoid the use of direct quotes.
Resource-Based Model
Thoroughly apply the resource-based model to determine how
your corporation could earn above-average returns (i.e.
revenue). Consider the corporation’s unique resources
(corporate culture, land, location, equipment, brand, reputation,
trademarks, patents, etc.) and capabilities (skills, experience,
capabilities, etc. that set it apart from its competition). Your
application should walk through what the model suggests is
needed to earn superior returns (hint: see figure 1.3 in the
textbook). Do not Google “Resource-Based Model” or simply
provide a definition or write in general terms. Your writing here
should apply the model to your specific corporation,
demonstrate your understanding of the concepts, as described in
this course, and your ability to apply those concepts to a real-
world corporation. Read Chapter 1 in the course text book as it
provides a solid background and clues on this model that apply
to this section. Review the Week 1 Learn video Lecture for
supporting content. Cite your sources and avoid the use of
direct quotes.
Vision
Thoroughly assess how the vision statement of the
corporation influences its overall success. Include the actual
vision statement for your chosen company (be sure to quote and

17. cite per SWS or APA). Consider the key concepts discussed in
chapter 1 regarding vision in your assessment of your selected
corporation’s vision statement. Do not simply provide a
definition of vision or general statements. In addition to the
actual vision statement for your corporation, your writing must
demonstrate that you understand the concept of vision, as
discussed in this course, and can assess the impact your
corporation’s vision statement has on its overall success. Read
Chapter 1 in the course text book as it provides a solid
background and clues on vision that apply to this section.
Review the Week 1 Learn video Lecture for supporting content.
Cite your sources.
Mission
Thoroughly assess how the mission statement of the
corporation influences its overall success. Include the actual
mission statement for your chosen company (be sure to quote
and cite per SWS or APA). Consider the key concepts discussed
in chapter 1 regarding mission in your assessment of your
selected corporation’s mission statement. Do not simply provide
a definition of mission or general statements. In addition to the
mission statement of your selected corporation, your writing
must demonstrate that you understand the concept of mission, as
discussed in this course, and can assess the impact your
corporation’s mission statement has on its overall success. Read
Chapter 1 in the course text book as it provides a solid
background and clues on mission that apply to this section.
Review the Week 1 Learn video Lecture for supporting content.
Cite your sources.
Stakeholders
Thoroughly evaluate how each category of stakeholder impacts
the overall success of your selected corporation. Do not Google
“stakeholders” and simply provide a definition or list. You must
provide an evaluation that demonstrates your understanding of
each classification of stakeholders, as described in this course.
Do not write in general terms about stakeholders. Your
evaluation must describe how each classification of

18. stakeholders impacts your selected corporation’s success. Study
Chapter 1 for additional background on Stakeholders as it
provides a solid background on stakeholders that apply to this
section. Review the Week 1 Learn video Lecture for supporting
content. Cite your sources and avoid the use of direct quotes.
Sources
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic
management: Concepts and cases: Competiveness and
globalization (10th ed.). Mason, OH: South-Western Cengage
Learning.
List your sources on this page and remember to delete the
instructions, which are in blue font.
Use at least three (3) quality sources, one of which must be the
course text book to support your ideas/work. Note: Wikipedia
and college essay sites do not qualify as academic resources.
Cite your sources throughout your work when you borrow
someone else’s words or ideas.
The source page must include all sources used. All sources
listed here must be cited in your paper.
Look for a permalink tool for a webpage when possible
(especially when an electronic
source requires logging in.
When using SWS remember to organize sources in a numbered
list and in order of use throughout the paper; use the original
number when citing a source multiple times; and follow this
format for all sources:
Author. Publication Date. Title. Page # (written as p. #). How to
Find (e.g. web address)
The APA format may also be used for a Reference page.
Questions to ask yourself before submitting your paper.
· Did I read the required course material and complete the
required activities?

19. · Have I deleted the blue font instructions in this template?
· Did I leave the provided section headings in place, as provided
in this template?
· After deleting the blue fonts in this template, have I changed
all font to black?
Additional things to keep in mind.
· You will be graded on the quality of your answers, the
logic/organization of the report, your language skills, and your
writing skills using the grading rubric.
· Strayer uses SafeAssign – an automated plagiarism checker. It
is advised that you do your own writing and use external
resources to support what you have written in your own words.
Choose one (1) public corporation in an industry with which
you are familiar. Research the company on its own
Website, the public filings on the Securities and Exchange
Commission EDGAR database
(http://www.sec.gov/edgar.shtml), in the University's online
databases, and any other sources you can find. The
annual report will often provide insights that can help address
some of these questions.
Write a four to six (4-6) page paper in which you:
1. Assess how globalization and technology changes have
impacted the corporation you researched.
2. Apply the industrial organization model and the resource-
based model to determine how your
corporation could earn above-average returns.

20. 3. Assess how the vision statement and mission statement of the
corporation influence its overall success.
4. Evaluate how each category of stakeholder impacts the
overall success of this corporation.
5. Use at least three (3) quality references. Note: Wikipedia and
other Websites do not quality as academic
resources.
Your assignment must follow these formatting requirements:
• This course requires use of Strayer Writing Standards (SWS).
The format is different than other
Strayer University courses. Please take a moment to review the
SWS documentation for details.
• Include a cover page containing the title of the assignment, the
student’s name, the professor’s
name, the course title, and the date. The cover page and the
reference page are not included in
the required assignment page length.
The specific course learning outcomes associated with this
assignment are:
• Determine ways in which the vision, mission, and stakeholders
of a firm impact that firm’s overall
success.
• Use technology and information resources to research issues in
business administration.
• Write clearly and concisely about business administration
using proper writing mechanics.
Grading for this assignment will be based on answer quality,

21. logic / organization of the paper, and language
and writing skills, using the following rubric.