The definition of social media, its history, current landscape, and benefits.

1. Sheri Mathison
Social Media in Northwestern Technologies
Image courtesy of Vlado at FreeDigitalPhotos.net

2. W
Facebook
LinkedIn
YouTube
hat is Social Media?

3. • 1978 Bulletin Board System
• 1985 AOL
• 1997 Blogging Begins
• 1999 First Social Network
• 2002 Social Network Growth
Emergence

4. • 2003 MySpace Launched
• 2004 Facebook Invented
• 2006 Twitter Opened
• 2010 Internet Surpassed Tradition
Emergence

5. Social
Media
YouTube
1 Billion
Facebook
1.11
Billion
Twitter
200
Million
LinkedIn
225
Million
Current Landscape

6. • Brand Awareness
• Increase Customer Satisfaction
• Drive Word-of-Mouth Advertising
• New Product Ideas
Benefits

7. • Generate Leads
• Crisis Reputation Management
• Integration
Benefits

8. • Flexible
• Adaptive
• Engaging
• Preventative
• Maintainable
Conclusion

9. Barker, ., Barker, ., Bormann, ., & Neher, . (2013). Social Media Marketing: A Strategic Approach (pp. 29-
34). N.p.: Cengage Learning.
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References