There are two main reasons of high unsubscribe rate. First, you might not be targeting your customers properly and second you might be communicating in excess. According to recent research a healthy opt-out or unsubscribe rate should be eight percent of your subscribers or less.

1. 1
Email Unsubscribe- 5 Tips To
Significantly Reduce Them
By: Alphasandesh.com

2. 2
Initiation
• There are two main reasons of high unsubscribe
rate. First, you might not be targeting your
customers properly and second you might be
communicating in excess. According to recent
research a healthy opt-out or unsubscribe rate
should be eight percent of your subscribers or
less.
alphasandesh.com

3. 3
Tips to decrease unsubscribe
• You must try these tips to decrease unsubscribe
rates:
 Influence your readers with powerful words
 Segment your list properly
 Diversify the location of your unsubscribe link
 Manage client expectations by setting-up a
schedule
 Provide your subscribers with truly exclusive offers
alphasandesh.com

4. 4
Influence with powerful words
• There is no issue that lots of
words are expressively charged,
but the two that you should
concentrate here are give up and
quit. Leaving and giving up do not
simply mean to stop something –
the strongest implication with
these words is in fact "stoppage,"
and no one wants to accept that
they are left alone or unsuccessful
at something.
alphasandesh.com

5. 5
Segment your list properly
• Segmentation of your
email list is significant
because it permits you to
send only the most
appropriate, personalized
content to your readers or
subscribers. The more
definite your segments
are the better you will be
able to send out content.
alphasandesh.com

6. 6
Diversify the location of
unsubscribe link
• This one may sound a
little odd, but there has
actually been a significant
trend towards moving
unsubscribe or opt-out
links from the base of e-
mail marketing messages
to the top over the past
year.
alphasandesh.com

7. 7
Manage clients expectations by
setting-up schedule
• By making an exact email-
sending schedule, your
customers can incorporate
your regular e-mail as part
of their plan. Creating a
schedule provides them
with pragmatic
expectations, i.e. when they
get your email at 3 o'clock
on a Tuesday they would
not delete it inherently.
alphasandesh.com

8. 8
Provide your subscribers with truly
exclusive offers
• Providing your recipients
with deals that are only
offered in your emails
gives them an imperative
reason to remain like a
subscriber. Be cautious
though, bluffing
exclusivity is the fastest
way to irritate a
subscriber.
alphasandesh.com

9. 9
Conclusion
• Lastly, try repeating your
brand or product name in the
subject line as well as in
from field of the email.
Branding your e-mails this
way can help your email
stand out from the mob. If
your customers can
evidently see from whom the
emails are, they are less
probable to unsubscribe.
alphasandesh.com

10. 10
To know more about
bulk email marketing
please have a look at
www.alphasandesh.com
A big thank you for reading
alphasandesh.com