Split testing your email campaign means you can test what works best for your customer, brand and business. It is the best method to practice new ideas you have for your messages.

1. Split Testing Tips To Improve
Your Email Campaign
By: Alphasandesh.com

2. Inception
• Split testing your email campaign means
you can test what works best for your
customer, brand and business. It is the
best method to practice new ideas you
have for your messages. Maybe you
have considered changing your
newsletter's design, or possibly you
have two effective subject lines for your
next message.
alphasandesh.com

3. Split testing tips
• If you are still confused with how and why of
email split testing, here are a few significant
tips for split testing e-mail campaigns:
 Test your email subject lines
 Check your email content
 Email call-to-action
 Split test your email design
 Frequency matters a lot
 Landing pages should be effective
alphasandesh.com

4. Test your email subject lines
• Testing subject line is the
simplest way to increase your
open, click and conversion
rate. Test diverse
email subject lines for diverse
customer segments. Brief
subject lines are usually more
effective. Though, what works
with one section might not
work for another.
alphasandesh.com

5. Check your email content
• Another variable to split test is
your email content. It is
necessary to discover what
matches with your audience.
In view of the fact that
audiences get motivated in
different ways by different
kinds of content, recognize
what offers are likely to
enhance engagement and
conversion from customers.
alphasandesh.com

6. Email call-to-action
• Test what kinds of offers are
most successful with different
segments of your prospects.
Try to shift your call-to-action
button further in the email
message. Find out whether
this simple change enhances
your email click through rate
or decreases action due to its
placement position.
alphasandesh.com

7. Split test your email design
• Your email marketing design
should be mobile-friendly as
well as user-friendly. Stick
with a single-column format
and make use of big images,
larger fonts and buttons
rather than giving hyperlinks
in the text.
alphasandesh.com

8. Frequency matters a lot
• It is significant to discover the
proper balance when it comes to
deliver emails. Is your audience
interested in receiving fewer or
more email communications from
you? To find out which
email frequency is suitable, try to
understand customers' interests in
order to distribute the most
appropriate content to every
customer at the exact time.
alphasandesh.com

9. Landing pages should be effective
• The success of email marketing
landing pages generally relies
on the significance and
relevance of the offer you are
providing. To verify which
version is more successful in
terms of conversion rate, send
people to different versions of
your landing page and run an
Alpha/Beta or multivariate test.
alphasandesh.com

10. Conclusion
• At last, keep in mind
this is email split
testing; make it simple
and only test one
variable at a time. If
you want to test more
than one variable,
explore multivariate
testing instead.
alphasandesh.com

11. Verify email addresses with
our free email verifier tool.
For more details have a look
at www.alphasandesh.com
alphasandesh.com