[Note: Due to the way SlideShare processes files these slides will display inconsistently per device and, combined with a correction on a couple slides, means they are slightly different than the slides presented at GDC.] Session Description: You have a personal brand. You may not realize it, but you do. And in an industry where it is critical to maintain relevance and where there are more job seekers than jobs, it's important to care for your brand to make sure you (appropriately) stand out from the crowd. Though often overlooked and neglected, personal branding can help you land jobs, clients, promotions, speaking gigs, and more. Cultivating your public image isn't creating a 'fake' you, won't take a lot of time to maintain, and it doesn't even mean you introverts have to endure spending hours in a crowded room! Come learn about personal branding, figuring out how best to highlight what makes you "you", and what steps you can take to develop and polish your own personal brand. Takeaway: Attendees will learn what personal branding is and why it's important to develop their brand. Then they'll be provided and walked through several resources containing easy, actionable steps they can take to help them create and maintain their brand both on and offline.

1. Personal Branding 101:
A Checklist To Help You Shine
Sheri Rubin
Founder, Design Direct Deliver

2. POP
QUIZ!
YOUR PHONE RINGS
DURING THE INTERVIEW.
DO YOU:
A) ANSWER IT
B) SILENCE IT, TEXT THAT YOU’LL CALL LATER
C) SILENCE IT
D) NONE OF THE ABOVE, MY PHONE WOULD
NEVER “RING” BECAUSE IT IS ON SILENT AND
OUT OF SIGHT
ANSWER: SERIOUSLY? Credit: Liz Fosslien

3. @SheriRubin  designdirectdeliver.com  Personal Branding 101  sherirubin.com  #GDC16
Obligatory Housekeeping Slide
• Set all devices to off/silent mode
• Be respectful to those around you
• Official hashtag is #GDC16
• Q&A will be at the end
• Don’t forget to fill out the surveys

4. @SheriRubin  designdirectdeliver.com  Personal Branding 101  sherirubin.com  #GDC16
Obligatory About Me Slide
15+
22+
40+
100s
1000s

5. @SheriRubin  designdirectdeliver.com  Personal Branding 101  sherirubin.com  #GDC16
Obligatory Topics I’ll Cover Slide
↓ I’m going to cover this ↓

6. @SheriRubin  designdirectdeliver.com  Personal Branding 101  sherirubin.com  #GDC16
“Goals” For The Talk
Seriously, though, I hope you leave:
a) understanding why personal branding
is important to you now and long-term
and
b) are inspired to implement at least one
thing you learn about today.

7. POP
QUIZ!
BUSINESS CARDS
POP QUIZ #1
HOW MANY HERE HAVE BUSINESS CARDS?

8. Quick
Primer
On
Branding
In
General

9. Brand:
“a class of goods identified by name as the product of a
single firm or manufacturer”
“a characteristic or distinctive kind”
Branding:
“the promoting of a product or service by identifying it with a
particular brand”
Credit: Flickr/derekGavey

10. @SheriRubin  designdirectdeliver.com  Personal Branding 101  sherirubin.com  #GDC16
Branding Surrounds You
It’s why you immediately associate a name with an image:

11. POP
QUIZ!
BUSINESS CARDS
POP QUIZ #2
HOW MANY HERE HAVE BUSINESS CARDS
THAT YOU CAN WRITE ON?

12. Quick
Primer
On
Personal
Branding

13. @SheriRubin  designdirectdeliver.com  Personal Branding 101  sherirubin.com  #GDC16
People Have Brands Too!
“I’m not a company…”
…but you still have a brand!
Whether you know it or not you have your own
personal brand: a set of characteristics, style
choices, etc. that represent you!

14. What Makes You Memorable
Enough That Someone
Doesn’t Have To
‘See Your Badge’
To Know That It’s You?

15. POP
QUIZ!
BUSINESS CARDS
POP QUIZ #3
HOW MANY HERE HAVE BUSINESS CARDS
THAT YOU CAN WRITE ON AND
ARE WITH YOU RIGHT NOW?

16. You Should Care Because

17. @SheriRubin  designdirectdeliver.com  Personal Branding 101  sherirubin.com  #GDC16
The World Is Watching
Image Credit: Flickr/Will Lion
http://bit.ly/1dfcmtw

18. @SheriRubin  designdirectdeliver.com  Personal Branding 101  sherirubin.com  #GDC16
And That Matters
Sure, but that’s just the type of world
we live in now.
So why should I care
what my personal brand is?”

19. You Should Care Because

20. @SheriRubin  designdirectdeliver.com  Personal Branding 101  sherirubin.com  #GDC16
You Want To
be a connector be an expert be in the press be the press
keep getting to do what you love
become a mentor become a speaker become an advocate
become valued find a job find a publisher find new clients
find funding/investors get a promotion/raise
get taken seriously get the fun tasks
get projects to work on
have dev idols turn into friends
have a successful career
have access to the cool secrets
have your own company keep a job that you lovekeep a client
keep from being ignored

21. You Should Care Because

22. It Matters When
There’s No Room To Grow
You Find Your Dream Job
You Need To Move
Layoffs Happen

23. You Should Care Because

24. @SheriRubin  designdirectdeliver.com  Personal Branding 101  sherirubin.com  #GDC16
In An Industry Where

26. POP
QUIZ!
BUSINESS CARDS
POP QUIZ #4
HOW MANY HERE HAVE BUSINESS CARDS
THAT YOU CAN WRITE ON AND
ARE WITH YOU AT ALL TIMES?

28. HEAR YE,
HEAR YE!
Creating A Personal Brand
Does Not Mean You Have
To Create A Fake You!

29. @SheriRubin  designdirectdeliver.com  Personal Branding 101  sherirubin.com  #GDC16
You Are Unique; Be You
Do not try to act like someone else,
it will feel fake, even to you.
Do try to be your best, authentic,
and professional self at all times.

30. @SheriRubin  designdirectdeliver.com  Personal Branding 101  sherirubin.com  #GDC16
Step One
The first step in creating your personal
branding roadmap is to figure out:
• what your brand is
• if outsiders agree that’s your brand
• if your branding is consistent

31. @SheriRubin  designdirectdeliver.com  Personal Branding 101  sherirubin.com  #GDC16
Step Two
The second step in creating your personal
branding roadmap is to:
• complete an internal brand inventory
• determine your available resources
• create your goals and game plan

32. @SheriRubin  designdirectdeliver.com  Personal Branding 101  sherirubin.com  #GDC16
Step Three
There is no third step
– other than to just
get down to work!

33. POP
QUIZ!
BUSINESS CARDS
POP QUIZ #5
HOW MANY HERE HAVE BUSINESS CARDS
THAT YOU CAN WRITE ON, ARE WITH YOU AT ALL
TIMES, AND EASILY REACHABLE?

34. STEP ONE
5 Words Or
Phrases Review
Roadmap To Dos
STEP 1
STEP 2
STEP 3

35. 5 Words Or Phrases Review
Part 1:
How Would You Describe You?

37. 5 Words Or Phrases Review
Part 2:
How Would Others Describe You?

39. 5 Words Or Phrases Review
Part 3:
Compare And Contrast

41. STEP TWO
Personal
Branding
Checklist
Roadmap To Dos
STEP 1
STEP 2
STEP 3

42. Personal Branding Checklist
Part 1:
Complete A Brand Inventory

43. @SheriRubin  designdirectdeliver.com  Personal Branding 101  sherirubin.com  #GDC16
Do I Want To Do This?

44. Personal Branding Checklist
Part 2:
Determine Available Resources

45. @SheriRubin  designdirectdeliver.com  Personal Branding 101  sherirubin.com  #GDC16
What Do I Need To Do This?

46. Personal Branding Checklist
Part 3:
Create A Branding Game Plan

47. @SheriRubin  designdirectdeliver.com  Personal Branding 101  sherirubin.com  #GDC16
Let’s Do This!

48. STEP THREE
Get To
Work!
Roadmap To Dos
STEP 1
STEP 2
STEP 3

49. POP
QUIZ!
BUSINESS CARDS
POP QUIZ #6
HOW MANY HERE HAVE BUSINESS CARDS
THAT YOU CAN WRITE ON, ARE WITH YOU
AT ALL TIMES, EASILY REACHABLE, AND
IN MORE THAN ONE PLACE?

50. Unlock Your Potential

51. RESOURCES
5 Words Or Phrases Review:
http://bit.ly/5wopfull
Personal Branding Checklist:
http://bit.ly/srcrpbchk

52. RESOURCES
Other Career Resources:
http://bit.ly/srcareer
Contact Me:
sheri@designdirectdeliver.com
@SheriRubin

53. Thank You!
Questions?
Wrap-Up Room?
sherirubin.com  designdirectdeliver.com  @SheriRubin
Personal Branding 101  #GDC16