This document provides an overview of SMS marketing for local businesses. It defines mobile marketing and text messaging, discusses how consumer mobile usage has increased significantly, and lists the benefits of using SMS marketing such as building targeted lists and increasing engagement. It also provides tips for SMS promotions including choosing a keyword and call to action, and explains how to get started with SMS marketing by choosing a provider, deciding on a target market, and designing promotional materials. Costs are discussed but not specified. The presentation aims to demonstrate how SMS can help increase exposure, sales, and revenue for local businesses.

1. SMS Marketing 101 for
Local Businesses
Understanding How The Mobile
Revolution Can Impact Your Business

2. Presented by:
Sherry Lynn Simoes
& Cheryl Abbott
www.getmobilefriendly.biz

3. What is Mobile Marketing?
W ikipedia Definition of Mobile Mar keting
In November 2009, the Mobile Marketing Association
updated its definition of Mobile Marketing:
Mobile Marketing is a set of practices that enables
organizations to communicate and engage with their
audience in an interactive and relevant manner
through any mobile device or network.

4. In Other Words…
For Small Businesses:
Mobile Marketing is the “New-Age” way to
deliver permission-based, targeted, and easy-
to-use promotion offers to millions of
consumers via their mobile devices.

5. Times Have Changed
Years Ago, Advertisers Could Reach Most of America
with Just TWO 60 Second TV Commercials
Not anymore…
Today, consumers spend MUCH LESS time
viewing TV commercials and more time in
front of their PC’s and Mobile Devices

6. Mobile Usage Statistics
Did You Know…
Ø More Americans Own Mobile Phones than Computers?
Ø Most Consumers Age 18-34 Now Own Smartphones?
Ø U.S. Mobile Commerce Sales Surged 91.4% in 2011?
Ø

7. Mobile Usage Statistics
Did You Know…
Ø By 2014, Mobile Internet Usage is Expected to Exceed
Desktop Internet Usage?
Ø
Ø More than 50% of all “Local” Searches are Done from a
Mobile Device?
Ø
Ø Over 350 MILLION People Access Facebook from Their
Mobile Devices?
Ø
Ø

8. Consumers LOVE Mobile Devices
Ø It Takes 90mins for the Average Person to Respond to an
Email… But it Takes 90 SECONDS for them to respond
to a Text Message
Ø Our Mobile Devices are the First Thing We Check in the
Morning and the Last Thing We Check Before Bed

9. Consumers LOVE Mobile Devices
Ø Adults Now Spend More Time with Mobile Devices than
Print Media Such as Newspapers and Magazines
Ø
Ø 91% of Americans Keep Their Mobile Devices within
Arm’s Reach 24/7
Ø
Ø Mobile Coupons Get 10 TIMES the Redemption Rate of
Traditional Coupons
Ø

10. Consumers LOVE Mobile Devices
Ø Nearly Half of Generation Y Would rather Lose Their
Wallet or Purse Than Their Mobile Device
Ø
Ø The Average Person takes 26hrs to Report a Lost
Wallet… But They Report a Lost Phone within 68mins

11. What Are We Doing on
Our Mobile Devices?
Ø Communicating
• Emailing, Texting, Sending Pictures, Social
Networking, Blogging, and More

12. What Are We Doing on Our
Mobile Devices?
Ø Personal Business
• Checking Weather, Reading News, Shopping,
Maps/Directions, Stock Quotes, Looking for
Local Products/Services, and More
Ø Passing Time
• Playing games, Downloading Ringtones, Watching
Videos, and More

13. Most Popular Forms of Mobile
Marketing Technology
Ø SMS (Short Message Service) Text Messaging
Ø Mobile Search & Mobile Websites
Ø QR Codes

14. What is “Text Messaging”?
W ikipedia Definition of Text Messaging
Text messaging, or texting, refers to the
exchange of brief written text messages between
fixed-line phone or mobile phone and fixed or
portable devices over a network.
SMS (Short Message Service) is a form of text
messaging communication on phones and mobile
phones.

15. Mobile Phones Aren’t
Just for Talking Anymore
In Fact, Nearly 3 Out of 4 Americans Send
and Receive Text Messages…
… 31% of Them Prefer to “Text” than “Talk”
on Their Mobile Devices

16. Preferred Contact Method by
Number of Texts Sent/Received

17. Benefits of Using SMS Text
Marketing in Your Business
ü Builds a Powerful List of Targeted Buyers
ü
ü Permission-Based – Customers Opt-in to Receive Your
Text Messages
ü Cost-Effective and Produces a High Rate of Return
ü
ü Very Little Technical Knowledge Required

18. Benefits of Using SMS Text
Marketing in Your Business
ü Easy to Manage and Understand
ü
ü Mass Alert to Those Who Have Opted-In to Your List
ü High Deliverability Rates
ü Easy to Track and Measure Results

19. Benefits of Using SMS Text
Marketing in Your Business
ü
ü Increases Repeat Business
ü Decreases “No-Shows” for Appointments
ü Promotes Customer Engagement & Loyalty
ü Increases Exposure, Sales, and Revenue
ü

20. Interesting SMS Text
Messaging Statistics
Ø Approximately 90% of Consumers Read Their Text
Messages within MINUTES
Ø
Ø 73% of Consumers WANT to Receive Special Offers on
Their Mobile Devices but are Not Getting Them
Ø
Ø Offers Made via SMS Text Marketing Get up to a 20%
Response Rate – 10 Times More Than Traditional
Methods
ü

21. Different Ways to Use SMS Text
Marketing in Your Business
ü Start a Mobile Coupon Club
ü Cross Advertise Your Text Message Campaigns
ü Incorporate QR Codes into Your Campaigns
ü Collect Feedback and Surveys
ü

22. Different Ways to Use SMS Text
Marketing in Your Business
ü Text to Win
ü Text Voting and Trivia
ü Customer Appointment Reminders
ü
ü

23. Tips for Your SMS Promotions
Ø KNOW Your Audience and Target Wisely
Ø
Ø Choose Your SMS Keyword Wisely
Ø
Ø Let the World Know That You Use Text Marketing!

24. Tips for Your SMS Promotions
ü Don’t Spam; Use Opt-ins Only
ü Make Sure Your Offer is Easy to Understand and
Attractive
ü Provide Terms and Conditions
ü Clearly Layout the Redemption Rules

25. How to Get Started with SMS
Text Message Marketing
• Choose a SMS System Provider
• Decide on a Target Market
• Setup a Way to Collect Mobile Phone Numbers
• Choose a Keyword
• Create a Good, Strong Call to Action
• Design Your Promotional Materials
• Tell the World About Your Text Campaign
• Track Your Results
OVERWHELMED?
WE CAN HELP YOU WITH ALL THIS!
Simply Sign Up FREE to Test our System

26. What Does It Cost?

27. Getting Started
THANK YOU
For Viewing Our Mobile Marketing for
Local Businesses Presentation!
If You Would Like More Information About How Mobile
Marketing Can Help Your Local Business, Contact Me Today.
Cheryl Abbott
226-236-2193
cheryl@getmobilefriendly.biz
www.getmobilefriendly.biz