ShesConnected Social Media Conference 2011: Connecting Brands & Digital Women Twitter Overview and Schedule. How to participate in our twitter parties and why twitter parties are a great tactic for engaging with digital women.

1. Twitter Parties

2. Great tactic for engaging with
digital women

3. ShesConnected Twitter Parties
ShesConnected Conference will be hosting 5 twitter
parties to generate buzz for the event.
Pre-event parties to generate buzz
– Date: July 28, 2011 Time: 8:00pm – 10:00pm
– Date: August 25th, 2011 Time: 8:00pm – 10:00pm
Event party (generate buzz at the event and to include women
who where not invited or who could not attend)
– Date: September 29th, 2011 Time: 1:00pm - 5:00pm
– Date: September 30th ,2011 Time: 10:00am -5:00pm
Post event party (to continue the conversation)
– Date: October 13th,2011 Time: 8:00pm-10:00pm

4. How we use twitter: men vs.
women

5. Twitter usage: what is posted

6. As of June 2011, 200 million
Tweets per day.

7. Digital Women connect on
Twitter...

8. We asked them Why Twitter?

9. Women post over 12% more
Tweets than men.
Women follow 2% more people than men do and post over 12% more tweets than men.

10. What is a Twitter Party?
• A short, fast-paced conversation around a pre-determined
topic using the twitter platform.
• The party often begins with a question from a facilitator. From
there, users post a frenzy of comments and responses using
#hashtags (or keywords) to connect all content within the
conversation.
• During the parties, brand sponsors provide tips, techniques,
expert advice, and information on party topics
• These parties are entertaining, informative and interactive for
both the guests and the host.

11. What is the purpose of a
Twitter Party?
• Generate buzz around the ShesConnected Conference
• Increase web traffic and number of ‘followers’/ ‘likes’
• Get feedback from real people in real time
• INCREASE SPONSOR VISIBILITY
www.facebook.com/AGOToronto

12. Does Twitter have reach?
175
Million
TWITTER USERS

13. Who attends twitter parties and
average metrics
• Digital women: 100-200
• Tweets: thousands
• Reach: 250,000 people
• Number of impressions: 1-5 million
• We share twitter party results after each party so you can
see just how effective they really are!

14. Incentives/Prizing
The Prize
Each sponsor will provide some type of prizing which will be
promoted prior to each party. We tie in your marketing messages
to the party and your prize. We can also drive the participants to
your twitter, facebook or website to drive follows, likes or traffic!
Just let us know your marketing objectives.

15. Mechanics: Brand panelists,
community panelists & moderators
• Brand panelists: Our brand representatives
• Community panelists: ShesConnected Twitter
Team (@ShesConnected, @SCConfercece)
• Moderators: ShesConnected Community
Management team. (TBD)

16. How do users participate?
‘Guests’ will post comments through twitter All posts are to
include the hashtags #SCCTO so that they are trackable.
You may not be used to this type of participation but once you
experience your first twitter party we guarantee you will be ready
to participate in the next scheduled one.

17. The platform for Twitter
Parties

18. TweetGrid Platform for Twitter
Parties
Users can choose to follow the
conversation using a third-party
social media dashboard.
TweetGrid allows users to view
content in three sections: all
content, host content, and the
user’s personal content.
Without TweetGrid, users will
have difficulty following the
stream of the party.

19. TweetGrid: Twitter Party
Management
To use TweetGrid: Visit
tweetgrid.com and click
the Party button and
enter the necessary #SCCTO
information into the 3
fields. @ShesConnected,
@SCConference
Your Twitter Handle

20. Tweetgrid- after you enter the
Twitter Party information
Hashtag Hosts: Your Twitter Handle:
Posts with the #SCCTO The posts from the hosts The user’s posts will
tags are aggregated in will appear in this column. appear in this column
this column It makes it easier to see
the questions asked
1 2 3

21. Do sponsors participate?
Absolutely. In fact, Sponsors are encouraged to join the party in order to interact
directly with the individuals who are interested in attending the event.
By joining the party and cooperatively promoting the ShesConnected
Conference, sponsors are able to leverage the network reach and increase their
brand visibility.
Sponsors can tweet questions and start conversations or simply retweet relevant
content. The level of engagement by the sponsor will directly impact interaction
with their brand. We will follow a conversation schedule for each party.
Contact donna.marie@shesconnected.com for details

22. More info?
DONNA MARIE
ANTONIADIS
CEO & Co-founder
donna.marie@shesconnected.com
416-730-5670 ext. 2213

23. www.shesconnectedmultimedia.com
www.shesconnected.com
www.shesconnectedconference.com