Google Algorithms aims a faster and better search results for the internet users. It filters through a number on content and according caters the audience with relevant answers to their search. Google Algorithms has 4 codes/updates all of these take care in providing solution, by ranking the most relevant page first and the least relevant last.
The slide content:
1. What is Google Algorithm?
2. What is Penguin Algorithm?
3. What is Panda Algorithm?
4. What is Hummingbird Algorithm?
5. What is Pigeon Algorithm?
6. Black hat SEO
Well it is just a gist of all these algorithms especially for beginners.
2. Topics
What is Google Algorithm?
What is Penguin Algorithm?
What is Panda Algorithm?
What is Hummingbird Algorithm?
What is Pigeon Algorithm?
Black hat SEO
3. First of all, what is a Google algorithm…and why can it cause panic?
• Google’s algorithm is all of the factors combined, that are taken into consideration
when ranking your page content for a particular phrase.
• From time to time Google will tweek it’s algorithm in order to provide better search
results and relevant content for internet users.
• If site owners “cheat the system” by applying black hat SEO techniques, chances
are their content isn’t relevant for the key phrase they are targeting, and they don’t
have what Google considers quality content. In turn, when Google does an update
they may find their rankings suffer.
• Like most things, if you want long term results, you need to put in the time and
effort and avoid short cuts.
• It will take you more time to use the right SEO techniques, but you will see more
results and you won’t need to stress when the next algorithm rolls around.
5. What is Penguin Algorithm?
• It is a code name for Google Algorithms.
• It aims to decrease at decreasing search engine rankings of websites that
violate Google’s Webmaster Guidelines by using now declared black-hat
SEO techniques involved in increasing artificially the ranking of a webpage by
manipulating the number of links pointing to the page.
• It was first announced on April 24, 2012, the latest update was announced
on October 4, 2013 AKA Penguin 2.1
• It decreases the following
Poor quality sites
Paid links
Links where the anchor text is overly optimized
7. What is Panda Algorithm?
• Google’s Panda Update is a search filter introduced in February 2011
• It is meant to stop sites with poor quality content from working their way into
Google’s top search results.
• The change aimed to lower the rank of "low-quality sites" or "thin sites",and return
higher-quality sites near the top of the search results.
• The latest update Google released is Panda 4.0 on 21 May 2014
9. What is Hummingbird Algorithm?
• Hummingbird incorporates Penguin and Panda algorithm.
• Hummingbird algorithm is the new search algorithm that Google is using, to return
better results.
• It sorts through all the information it has when you search and come back with
answers.
• Google uses to sort through the billions of web pages and other information it has,
in order to return what it believes are the best answers.
11. What is Hummingbird Algorithm?
• The “Pigeon” update aims to deliver improved local search results, with enhanced
distance and location ranking parameters.
• The new local search algorithm ties deeper into the site’s web search capabilities,
leveraging hundreds of ranking signals, along with search features like spelling
correction capabilities, synonyms and Google’s knowledge graph.
• It provides more relevant and accurate local search results.
13. What is Black Hat SEO?
• “Black Hat" search engine optimization is customarily defined as techniques that are
used to get higher search rankings in an unethical manner.
• These black hat SEO techniques usually include one or more of the following
characteristics:
breaks search engine rules and regulations
creates a poor user experience directly because of the SEO techniques utilized
on the Web site
unethically presents content in a different visual or non-visual way to search
engine spiders and search engine users.
14. (Contd..)
• A lot of what is known as black hat SEO actually used to be legitimate, but a few
people went a bit overboard and now these techniques are frowned upon by the
general SEO community at large.
• These practices will actually provide short-term gains in terms of rankings, but if you
are discovered utilizing these spammy techniques on your Web site, you run the risk
of being penalized by search engines.
• This sort of SEO basically is a short-sighted solution to a long-term problem, which is
creating a Web site that provides both a great user experience and all that goes with
that.
