ShiftHappens.com - This presentation was created and given at the OFSA 2011 conference by Jim Feldman of Shift Happens! Jim did the keynote speech on Shift Happens! or Change Management. He was speaking to Funeral Directors and others in the Funeral Industry.

1. death is one of the
certainties of life

2. and the industry is not immune

3. it’s time for a shift

4. you have developed services for families

5. …but haven’t done your own pre-need?

12. don’t be the last to react

13. it’s a great time for innovation

14. the survival of your business

15. could hinge on your ability to
receive, grasp and act

16. listen to your families, employees
& suppliers

17. can you hear me now?

18. what am I doing differently
tomorrow that will obtain better
results than I achieved today?

19. profit margins cut in half

20. more families are
choosing cheaper options

21. more families are shifting to cremation

22. it’s clear--
dying isn’t cheap these days

24. redefine what you offer as standard options

25. what else should you offer?

26. $11 Billion industry can be slow to change

27. a few have been quicker

28. some have diversified

29. and have found a niche

30. pet death care options

31. green sustainable burial practices

32. don’t forget your tech savvy customers

33. create a way to attract & interact with them

35. Use Technology
Could you use
Bar Codes
or RFID?

36. make traditionalists squirm

37. technology can’t truly replace
personal service

38. ignoring change makes you look antiquated

39. obesity has forced a shift

40. use this obstacle as a
new business model

42. develop robust solutions that suit your families

43. visiting hours have shifted

45. casket purchase is down

46. casket rental is up

47. less flowers

48. more memorial donations

50. you are conducting more events

51. how are you shifting?

52. focus on service

55. families want bright & inviting

56. change is the key to success

59. genuine wins. uncommon wins.
original wins.

60. stop doing it the old way

61. start doing what works

62. don’t slow down

63. speed up

64. don’t panic

65. stay cool

66. don’t just get ready

67. get going

68. don’t waste energy on emotions

69. spend energy on solutions

70. don’t just play it safe

71. take more risks

72. Again, ask yourself…
What am I doing differently
tomorrow that will obtain better
results than I achieved today?

73. when they give you paper

74. stop ‘shoulding’ all over yourself

75. experts have their knowledge in order

76. do ordinary things in an extraordinary way

77. create your own bucket list

78. create your own bucket list
You PROVIDE Solutions
You CREATE Value
You ENGAGE your Families
You REWARD Loyalty
You Reach them while you Teach
them
You Teach through their heart
You do not Major in minor things
You remain passionate about OFSA

79. Innovate
Initiate
Evaporate

80. ©2011 James Feldman. All rights reserved.

81. Talk To Me
Twitter: @ShiftHappensNow
Hashtag: #shifthappens
LinkedIn: www.linkedin.com/in/jamesfeldman
www.shifthappens.com