Purpose of the study With new technologies available like social media and social networks, such as Face book and Twitter, a growing number of companies are using these outlets to connect with customers and consumers, while simultaneously creating a brand and brand personality. By connecting with these customers directly, on a one-on-one level, these customers begin to create an attachment with that specific brand, and remain loyal to it.

1. BY: SHIKHA NAGAR (13MMM007)

2. Outline
• INTRODUCTION
• COMPANY PROFILE
• OBJECTIVE
• LITERATURE REVIEW
• SCOPE
• METHODOLOGY
• FINDING
• CONCLUSION
• RECOMMENDATION

3. Introduction of the study
• This study focuses on various aspects of formulating a new
organizational brand and how utilizing social media is vital to
maintain a strong brand in today’s society.
• “Social media has many benefits for a business, including viral
potential, cost, and the creation of brand reputation”
• Branding is an important tool, especially for a newly formed
organization, that can be developed and used in conjunction
with social media to create a specific and successful image for a
new organization.
• Through social networking sites, brands can have conversations
and interactions with individual followers. This personal
interaction can instill and strengthen brand loyalty amongst
followers and potential customers.

4. Company profile
BookMyShow.com is a e-ticketing solutions provider
headquartered at Mumbai (India), incepted with a clear
focus of providing cutting-edge digital solutions to the
entertainment industry. Our B2B and B2C solutions
directly impact the bottom line while lending a sharper
edge to routine business processes. BookMyShow.com is
a preferred destination for movie and non-movie options
since we expanded from movies to plays, events and
sports.

5. Objective
of the study
To know the popularity of a
brand book my show.
To know how influencing the
company roll out of its ATL
marketing campaign to build the
image of the brand book my show.
To know what are the
expectation of a customers
from the brand book my show
To understand how their
online activities influence
brand perception

6. Objective
of the study
To understand the
effectiveness of the social
media for a brand.
To know the brand loyalty

7. Currently only 10% of the Indian
audience buy tickets online on an
average. Having seen the great
potential for market expansion.
Induce customers buy their
entertainment tickets online.
Social media marketing has a rich
potential to reach virtually
unpredicted traffic within the
limited span of time.
Wider audience base on social
networking platforms can be use a
effectively as mass promotion
platforms.
How this study
Can benefit your
Brand

8. literature review
The review of literature centers on the existing knowledge
and research related to branding an organization, what a
brand is, how it is developed and determined to be
successful, and maintain a brand through social media.
What Makes a Successful Wellness Brand?
If brand equity is linked to a brand’s name and value, then
a successful brand must be expressed through “a set of
five dimension: brand loyalty, perceived
quality/leadership, association/differentiation,
awareness and market behavior Applied to successful
wellness brands
One Can Maintain a Wellness Brand through
Social Media
It’s an immediate dialogue and a two-way engagement.”
Wellness brands can utilize this two-way connection to
maintain a relationship with their customers,
simultaneously building and maintaining their brand

9. Book My Show – Fans don’t just “like” us, they LOVE us too!
Book My Show, as a web-based product, needed to be propagated more
fully to the internet savvy customers that we had. Having a social media
campaign seemed to be the best solution and we hit it head-on.
“The Social Network” has helped us in bridging the gap that the
customers had with Book My Show and gave them a personal
experience for every problem that they faced. We also decided that our
customers got the benefits of being loyal to us and organizing contests
to reward them free tickets, merchandise and free previews seemed like
the best thing.

10. We were on Face book as early as August 2007 but it
wasn’t until Nov 2010 that we decided that our approach
needed a strategic change and we started seriously
focusing on our Face book campaigns. 1Nov 2010 –
15th June 2011 marks months during which we ran
several campaigns to supplement our new strategy –
improving visibility and reaching out to our
potential consumers

11. With Social Media being the buzz word, we
realized that many of our customers were present on the
various platforms available. Since we are an online
ticketing company it only made sense to widen our
horizons and explore the territory ourselves.

12. Research methodology
Project design
Descriptive
Explanatory
Quantitative research

13. Sample design
Non probability sampling
is used………
Sample selection is 100
respondent
Research instruments structured
Questionnaire is used.

14. Finding
Through this study following points are come out-
•Book my show have strong brand position in an e-ticketing market
• Only 30% of respondents know that book my show is online ticket
booking for movies, events, sports, theaters etc.
•Book my show have strong brand loyalty
•People couldn’t able to recall the book my show brand tagline.
•People finds book my show name and logo appealing.
•Book my show social media have a great impact on the customers as its
involves in high customer engagement and involvement
•Face book is the most popular social network with the 82% active user
so this is place where company can promote their brands easily.

15. Conclusion
Social Media has created a powerful platform for consumer engagement. This report
tell us how much more power the consumers have in influencing a brand/product
perception. Businesses will need to stay at the top to their game and improve the
quality of product and services or their consumers will fight back.
The social media space also presents a basket of customer opinions, perceptions and
customer feedback, which help to build their brand image in the market. Social media
as a form of marketing will present a whole new phase challenges.
It will require businesses to develop their marketing strategy genuine relationship
building.
They are increasingly recruiting their fans and followers to spread word-of-mouth
recommendation about their products and services and they are tapping into the large
youth market.

16. Recommendation
The book my show can use these Ways to Build Trust in their Brand Using
Social Media-
Attractive and colorful Design of your Website and Social Media Pages
Make it entertaining
Brand promise
For brand recall and recognition the company needs to look after these things.
Great design
Memorable logos
Recognizibility
Current information:
Up-to-date appearance

17. THANK YOU 