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Audience Prep for Geo-Location Apps
- 1. AUDIENCE PREPARATION • Download and set up account for Foursquare (iPhone/Android) • Download and set up Yelp (iPhone/Android) • Follow along #SM4geolocation • Have your Apps ready!
- 2. O N TI CA LOdia O e E cial m 4 G so S Mn based # ocatio L
- 3. GEO-LOCATION – WHAT IS IT?
- 4. REAL-WORLD GEOGRAPHIC LOCATION OF AN OBJECT • Computers • Tablets • Other data connected devices
- 5. GEO-LOCATION, HOW DOES IT WORK?
- 6. WHAT RELIES ON GEO-LOCATION?
- 7. WHAT RELIES ON GEO-LOCATION?
- 8. APPS
- 9. APPS Foursquare SCVNGR • Free for businesses • Subscription fee for businesses • Tips and To-dos • Scavenger type game • Badges • Mayorships • Points • Special deals
- 10. FOURSQUARE VS. SCVNGR I always think of SCVNGR in more of the payments / couponing space. While foursquare does have deals and specials most of what we're doing revolves around helping people discover & share the places they like most with their friends.
- 11. FOURSQUARE
- 15. FOURSQUARE – MERCHANT PLATFORM
- 16. SCVNGR
- 17. SCVNGR - DEMO
- 19. SCVNGR – FOR BUSINESSES
- 20. OTHER SOCIAL NETWORKS & GEO-LOCATION
- 21. OTHER SOCIAL NETWORKS & GEO-LOCATION Facebook - Twitter - Google+ - Yelp – Find Places Location Location local businesses • Places • Add location • Add • Locate • Check-in to tweets “location” nearby bars • Add and “location” restaurants • Pages • Proximity geo- location
- 26. WHAT’S NEXT? • Automatic Check-ins • RFID (Radio Frequency Identification • NFC (Near Field Communication) • Augmented Reality
- 27. YELP – AUGMENTED REALITY
- 28. WHAT’S NEXT – ONE POSSIBLE FUTURE FROM GOOGLE http://g.co/projectglass
- 29. SOCIAL REACH AND INFLUENCE
Notas del editor
- Introductions Jared Jennifer Alyssa Shira
- Geo-location Other terms Location based services GPS Definition: Real-World geographic location of an object
- What has geo-location capabilities? Devices with GPS Navigation Computers Cell phones PDAs & Tablets You are connected through all of these devices!
- But how? Most devices now have some form of GPS GPS – communicates with satellites to pinpoint exact location A-GPS – combination of Cellular and GPS Cellular – triangulates an approximate location by pinging off of nearby cell towers WiFi – slightly more accurate that cellular (uses IP addresses)
- Apps Can anyone name some apps that you think might use geo-location? They all do!
- Apps Google+ Google Latitude Path Yelp Gowalla Twitter Foursquare SCVNGR
- The two that we are going to focus on today are Foursquare SCVNGR
- Both Apps that would not function without geo-location BUT their approach to geo-location apps is very different. Foursquare vs. SCVNGR
- What does Denis Crowley, the founder of Foursquare think?
- You choose how specific your location is
- General vs. Exact location
- Exact location or City-level location
- Nearby Doesn’t broadcast location – uses it to target information more effectively
- Automatic Check-ins NFC (Near Field Communication