Presentation from the Data Marketing Conference 2015, Toronto, Canada

2. Pervasive
Personalization
ShiSh Shridhar @5h15h
Retail Industry Solutions Director
Worldwide Retail Sector
Microsoft Corp
Internet of Things
Downlo

3. Connectivity Data AnalyticsThings
Defining Internet of Things

4. Portable
Gateway
Car
Gateway
Desktop
Gateway
In-room
Gateway
Wearable
Gateway
Portable
Devices
Desktop
Devices
Floortop
Devices
Ambient
Sensors
Wearable
Sensors
Wearable
Devices
The most interesting aspect of the Internet of things is the world of humans that use it.
• Each “thing” or connected device is part of the digital
shadow of a person.
• This informs business operations just as much as it
informs customer engagement and behavior.
• Every new dimension of data increases predictive
power, enabling the personal agent to answer
the question, “What does the human want?”
• From the data streams that implement the
“digital shadow”, we can use predictive analytics
to understand people’s needs and behaviors
better than ever before.
‘THINGS’ - THE DIGITAL SHADOW OF A PERSON

5. We are using Azure to make our UX smarter and truer to its purpose: enhancing the guest
experience.
Kevin Mowry
Chief Software Architect
Ziosk
Objectives
• Give guests a
personalized experience
• Understand what
customers are looking for
based on user
engagement data
Tactics
Deliver mobile
experience at every table
and use profile and
engagement data to
personalize experience
Results
• Personalized experience for users
• Better and real-time customer
insights
Personalizing the guest experience
Use technology to personalize guest preferences

6. Organizations are benefiting from IoT today
Lido Stone Works

7. How IoT Benefits Marketers
Automate Customer Journeys Connect Physical & Digital Personalized Engagement Refine Experiences with Data

8. Create the Internet
of Your Things

10. The Pain
Reducing Foot Traffic
High Levels of Discounting
Low Profitability

11. The Goals
Increase foot traffic
Increase average spend
Increase profitability

12. Vmob Mobile Engagement
Show-and-
Go offers
Loyalty
cards
Social
integration

16. I want to be able to attribute in
store behavior to marketing
efforts so that I can effectively
measure performance across
media efforts.
Utilizing Sensors with
Azure IOT & Cortana Analytics
to enhance Business Insights
5%
Are events / sponsorships
effective at driving retail store
visits?
Did my online campaign increase
store traffic in the desired
departments?
-10%
+38%
What are the common
audience segments?
35%
Browsers

20. Filling Gaps in Customer Insight
There are only four
people/organizations in the world who
know my location at all times: my
wife (because I tell her), Apple
(because Siri), the NSA (because
NSA), and now Uber.
Since the service Uber has built is
so convenient, and increasingly
essential to my life, Uber knows
where I live, where I work, where I
eat, where I travel, where I
stay/visit and when I do all these
things.
-Ron Hirson, Forbes

21. Microsoft Azure IoT Suite
visit www.InternetofYourThings.com

22. More Information at http://InternetOfYourThings.com
Blog: http://aka.ms/ShiSh
Follow me on Twitter: @5h15h