Adidas AG is a German sports apparel manufacturer known for its three stripe logo. It has a global supply chain network of 570 factories in 18 countries in Asia. Adidas faced challenges with increasing consumer demand and product individualization which led to high overstocks and discounts. To address this, Adidas implemented an IT integration strategy using IBM software to connect its systems, launched a mass customization platform, selected and trained suppliers, and moved to a made-to-order manufacturing model to reduce forecasting risks. This improved planning, customer integration, and supply chain management.