4th Semester MBA (Jun-2016) Question Papers

1. fi^ Qe,n fvlBft
Supply Ghain Management
Tirne: 3 hrs. Max Marks:100
Note: l. Answer any THREE questionsfrom Q.No. I to Q.No. 6. .'
(03 Marks)
(07 Marks)
(10 Marks)
(03 Marks)
(07 Marks)
(10 Marks)
(03 Marks)
supply chain.
(07 Marks)
(10 Marks)
(03 Marks)
(07 Marks)
(10 Marks)
(03 Marks)
(07 Marks)
(10 Marks)
USN 12MBA41
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Fourth Semester MBA Degree Examination, June/July 2016
a. Define Supply Chain.
b. Explain briefly the objectives and importance of supply chain management.
c. Discuss the major drivers of supply chain performance.
a. What do you mean by supply chain network?
b. Briefly discuss the importance of e - business.
c. Explain the factors influencing the supply chain network design decisions.
a. Define Tailored Transportation.
b. Discuss the various transportation network design options available in
c. Explain the modes of transportation available for shipment of goods.
a. What is 3PL and 4PL?
b. Discuss the risks involved in using of 3PL.
c. Explain the key activities of the business logistics function.
a. Define ERP. Mention its benefits.
b. Explain the role of I.T in supply chain illustrate with examples.
c. Discuss briefly the macro supply chain process.
a. What is V.M.I? (03 Marks)
b. What are the obstacles in achieving the supply chain co-ordination? Explain. (07 Marks)
c. What is bullwhip effect? Discuss its importance/impact on supply chain performance.
(10 Marks)
Compulsory:
Most of the firms buy rnaterials from foreign suppliers. As a supply chain manager, what are
the potential challenges you face in Global sourcing. (05 Marks)
You are in CEO of small electronic manufacturing firm that is about to develop a global
strategy. What strategy do you prefel for managing global risk? (05 Marks)
DELL uses push - pull supply chain strategy. As a manager describe how DELL takes
advantages of risk - pooling concepts. (05 Marks)
As a supply chain manager, what strategies you will use for aggregate planning. (05 Marks)
I of 2
b.
c.
d.

2. I2MBA41
Procter and Gamble (P & G) the worlds leading producer of household products, rnarkets over
300 brands to 5 billion people around the world. P & G's products fall under three broad
categories, namely beauty care ; baby and family health care and household care. P & G has 2 of
its worlds leading detergents - Tide and Ariel in India to cater the main concerns of the Indian
households, namely outstanding whiteness and stain removal. P & G's another leading brand,
pamper which is the worlds number one selling diaper brand with sales of U.S $ 6 billion
annually. Pampers provides superior dryness for un interrupted, over night sleep, with just one
pamper diaper. In lndia, pamper's fresh and dry is available in a variety of three sizes - 4s, 10s
and 25s.
In the early 1990's P & G faced a problem of extreme demand variations for this best selling
brand pampers diapers. The logistics executives at P & G examined the order rates for pampers
across the supply chain. Though the purchases rates remained rnore or less steady at the
consumer end, the logistics executives found that the variation of orders increased from the
retailers level to the distributor level up the..supply chain. The effect is lack of supply cahin co-
ordination, subsequently, the manufacturing and inventory cost increased resulting into less
supply chain profi tability.
Questions :
a. What is the problem that P & G was facing in the early 1990 and how will it be countered?
(05 Marks)
b. How important supply chain coordination is, in maximizng supply chain profitability?
Explain. (05 N{arks)
c. How P & G can ensure supply chain coordination? (05 Marks)
d. List the important obstacles in supply chain co-ordination. (05 Marks)
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2 of 2

3. USN
C ompulsory Application Questio ns
7 a. The following is a sample of 20
them on Traffic violation with
Traffic Rules'.
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Fourth Semester MBA Degree Examination, June/July 2016
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Make a Check sheet and Pareto diagram for the analysis by police department
I of 2
Total Quality Management
Time: 3 hrs. Max. Marks:100
Note: l. Answer any THREE qaestions from Q.No. I to Q.No. 6.
2. Question No.7 and I are compulsory.
I a. Define Quality. (03 Marks)
b. What do you understand by "Dimensions of Quality of Manufactured Prodgcl"? Explain.
c. Explain in detail the basic concept/philosophy of TQM. ' ' , ffi il:Il:l
2 a. Name any one Guru of TQM and his contribution to TQM. (03 Marks)
b. Explain with a diagram, "Deming's Chain Reaction" that higher quality to leads to higher
productivity. . (07 Marks)
c. Explain Dernings 14 points (or principles) of TQM. (10 Marks)
3 a. Define Bench Marking. (03 Marks)
b. Explain PDCA cycle for Quality irnprovement. (07 Marks)
c. Explain the Xerox model of Bench marking. (10 Marks)
4 a. What do you understand by QC circle and its relevance in TQM? (03 Marks)
b. Describe the steps in taking up a Business Process Reengineering (BPR) project in a
systematic way in a company. (07 Marks)
c. Explain the similarities and differences between BPR and TQM. (10 Marks)
5 a. What do you understand by a Quality Management System (QMS)? (03 Marks)
b. Describe the benefits of ISO certification. (07 Marks)
c. Explain with a diagrarn, the Golden Peacock National Quality Award (GPNQA). (10 Marks)
6 a. Describe what is Six - Sigma in a manufacturing environment. (03 Marks)
b. Explain the Basic Quality Control Tools for Quality Improvement. (07 Marks)
c. Explain the DMAIC methodology of six - sigma. (10 Marks)
data taken from the traffic police data on cases booked by
reasons during their campaign for 'Public Awarness of
(10 Marks)
Case No. I 2 3 4 5
Reasons for
Traffic violation
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Lnsurance
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NO oarkins)
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4. IZNIBA42
b. Construct a Cause -- and -
number of defective parts.
Effect diagrarn to analyze why a machine has produced a large
(Hint : Analyze from Men - Machine - Method - Measurement -
reason for each).
c. Draw a Scatter di tattellrh
(05 Marks)
Materials angle with I -2
(05 Marks)er (Jragran or tne lollowlng oata ano glve vour ln re 10n.
Temp ('C) 65 63 72 66 82 58 75 86 77 65 79 84
Error rate I 2 0 0
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CASE STUDY:
Business Process Reengineering (BPR) Project at Ford Motor Company
The accounts department of Ford Motor Company (Ford) USA, employed 500 people and
represented an opportunity for major improvement. Ford had formed a joint venture with Mazda
of Japan . Mazda had only five employees in accounts payable department. Even after
accounting for the differences in sizes of the two companies, Ford felt'their accounts payable
department was overstaffed and also the payrnents to supplier were delayed. Hence Ford
decided to benchmark the 'Account Payable' process with Mazda and reengineer it radically.
The process that was being used by Ford (old process) involved purchasing department
issuing a purchase order (P.O) to the supplier with a copy to the accounts payable department.
When the goods (materials) were received frorn the supplier, a receiving document - Goods
Received Note (GRN) - was made by the receiving stores and sent to accounts payable. Later
the supplier sent an lnvoice to the Ford Accounts payable department directly for the goods
supplied, for receiving his payment. If account payable department could match the three
document, they could authorize payment to this supplier. As 500 people were processing these
documents, most of the time was spent in resolving the discrepancies or mismatches among
documents. The payment clerk would hold-up payments until the discrepancy was identified
and problem solved. This led to high level of supplier - dissatisfactiotr, A survey revealed that
as against Mazda's supplier satisfaction level of 95oh, Ford's level was only 55%. Ford re-
engineered the system using Information Technology. The purchase department generated an
electronic P.O. using Electronic Data Interchange (EDI). Thus there was no need to send copies
to anyone, as they were transmitted electronically. When the goods arrived, the receiving clerk
would enter the data in this computer database and determine whether this shipment agreed with
the electronic P.O. If it did, payment was authorized to be made at the appropriate time. If it did
not match, the goods would be returned or purchasing department would be notified to give
okay note to receive the material. Thus the discrepancy could be sorted immediately, without
delay. Ford also instituted "invoiceless purchasing" where the supplier did not need to send an
invoice to be paid. The payment would be released based on the GRN generated.
. Thus the payment process was simplified for all concerned, eliminating much of paper
work. Ford was able to manage the re-engineered process with only 125 people (reduction of
ffiff by 7 5%). A subsequent supplier satisfaction level measurement indicated 85% and Ford
aimed to improve it further.
Questions :
a. Explain the reason why Ford took - up this project fbr Business process Re-engineering.
(05 Marks)
b. Explain the parameters used by Ford for bench marking and the actual values. What is this
type of bench marking classified as? (05 Marks)
c. Explain the salient differences between the old and reengineered methods. (05 Marks)
d. What could have been the various obstacles or resistances which Ford would have faced in
implementing the re-engineered process? (05 Marks)
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2 of 2

5. USN
Fourth Semester MBA Degree FlxaruIimation,
Sales ffEanagerment
Time: 3 hrs.
I Elaborate the trends in saies managernent.
2 Explain the types of sales organization in detail.
3 Explain the concept of sales presentation and
objections.
Jume/July 2816
Ivtax. I4arks: 100
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Note : Answer srry FO{IR questi,onsfrowe Q.No"l to Q.No"7.
1 Write a note on selling and business style.
2 Define sales management.
3 Mention the factors that influence the size of a sales territcry.
4 Describe the importance of sales motivation.
5 What are driving forces of interrrational niarketing'/
6 Mention the rnarket seleciion process.
7 What is online trading? Give examples.
(03 Manks)
(03 Ula.rks)
{03 &farks}
(03 Mankri;
(03 S{arks}
(83 Marks)
(03 Marks)
SECTEON . E
Note : Answer any FOUR questions.from Q.No.l to QNo.7.
I What is personal selling? Explain the t),pes olpersonal selling. (07 Marks)
2 Explain the methods in setting sales quota and if you are a sales manager of a FMCG. which
type ofsales quota will you refer for your organisation? (07 Msrks)
3 Elucidate the qualities and responsibilities of sales manager. (07 Marks)
4 Explain the methods used in training prograrns. (07 Marks)
5 Briefabout the role of sales manager in the international market. (07 Marks)
6 Explain the challenges in lntemational sales management. (07 Marks)
7 What are the ways to make internet selling safe? (07 Marks)
SECTION - C
Note : Answer eny F{}UR questions frow Q.No"l to Q.No"7.
(n0 N{arks}
(I0 Marks)
describe the methods cf handling customer
(10 Marks)

6. 6
7
l4MBAMM4O7
Describe about selling skills in detail. (10 Marks)
What are the types of cornpensation plans? Explain the evaluation of sales fbrce by performance
appraisal process. (10 Marks)
Explain in detail about the factors reiated to in'rernational rnarket selection. (10 Marks)
What are the different tygies of electronic payment system? Explain with relevant examples.
(10 Marks)
SECTION{ . D
CAStr STUDY - [ Compulsory I
Cyrus pharmaceutical is a stail - Lip in tiie pharmaceuticals sector in India. The company intends
to sell formulations in south India and is working out its satres distribution strategy. The
promoter has some inputs frona another existing pharmaceuticals company and is working to see
if he can use sorne cf'these pieces cf infl:rrnation.
Questions :
a) Design a sales force plan for a start-up firm.
b) Suggest some sales and distribution strategy.
(10 Marks)
(10 Marks)
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7. l4MBAFM4O7USN
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(S3 Marks)
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(03 Marks)
(03 Marks)
(03 Ntarks)
(t)3 Marks)
(10 Marks)
(10 Marks)
(10 Marks)
(10 Marks)
(07 Marks)
(07 Marks)
(07 Marks)
(07 Marks)
of purchase
(07 Marks)
(07 Marks)
(07 Marks,
SECTION . C
Note : Answer any FOUR questions from Q.No.l to Q.No.7.
Explain the theories of Mergers.
Discuss the five stage model of Merger process.
Discuss the dillbrent methods of Corporate Restructuring .
Explain the SEBI l-akeover code.
Fourth Semester MBA Degree Examination, June/July 2016
Mergers, Acquisitions and Gorporate Restructuring
M ax. M arks: I 00
sEcTroJ - A
Note : Aruswer an)i t-OtlR questions.from Q.No.I to Q.No.7.
I Distinguish mergers from acquisition.
2 What is meant by 'synergy' of a Merger?
3 What are the methods of financing mergers?
4 What is the meaning of a due diligence investigation in the context of a merger?
5 What is a Poison Pill?
6 What is LBO and MBO'?
1 What is SWO'I Analysis?
, W
Note : Answer any FOUR questions from Q.No.l to Q.lYo.7.
I Explain the role of Industry Life cycle in merger.
2 What are the different types of nrerger'?
3 Discuss the tax benefits available to companies when they merge.
4 Elucidate the post merger integration problems in Mergers and Acquisitions.
5 What is Purchase Consideration'J What are the diftbrent methods of calculation
con sideration? Discus s.
6 Explain the managerial challenges in Merger & Acquisitions.
7 Write a note on Porter's five {brces rnodel.
I of 2

8. I4MBAFM4OT
(10 Marks)5 What is MLP? Explain its types
6 E,xplain various takeover defenses available to target company. (10 Marks)
7 E,xplain the motives behind mergers and acquisition. (10 Marks)
SECTION . D
CASE STUDY - I Computsory l
The following is the balance sheet of Dee Ltd as on 3l-3-2005.
Liabilities Rs Assets Rs
40,000 equity shares of Rs 10 each 4,00,000 Building 1,70,000
General reserve 50,000 Plant & Machinery 4,00,000
P&LA/c 29.600 Investment 5 0,600
lAYo debentures 2,5 0,000 Debtors 1,40,500
Creditors I ,29,7 00 Stock 80,700
Cash at Bank 16,500
Total 8,5 8,3 00 Total 8,5 8,3 00
Dee Ltd was absorbed by Comet Ltd on the above mentioned date on the following
terms and conditions :
Comet Ltd to :
i) Assume liabilities and to acquire all assets except investments which are sold by
Dee Ltd., for Rs 45,0001-
ii) Discharge the debentures of Dee Ltd., at a discoult of 5Yo by the issue of l2oh
debenture of Rs 100 each in Comet Ltd.
iii) Issue two equity share of Rs 5 each in Comet Ltd., at Rs 6 per share and also to
pay Rs 2 pei share in cash to the shareholders of Dee Ltd., in exchange of every
share in Dee Ltd., and
ir) Pay the cost of absorption Rs 2500 as a part of purchase considerations. Dee
Ltd,, sold in open market Yo'h ofthe shares received from Comet Ltd., at the
average rate of Rs 5.50 per share.
Show necessary ledger accounts in the bcoks of Dee Ltd., and the opening entries in
the books of comet Ltd. (20 Marks)
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Founth Sermester
Time: 3 hrs.
I Elaborate the trends in sales managemcnt.
2 Explain the t,r.pes of sales organizatiori in detail.
3 Explain the concept of sales presentation and
objections.
SECTION - A
Note : ,Areswer any FO{JR questiCIrrs.{rowE Q.No"l to Q.No.7.
1 Write a note on selling and business stvle.
2 Define sales management.
3 Mention the factors that influence the size of a sales tcn'itory.
4 Describe the irnportance of sales motivation.
5 What are driving f,orces of international nrarketingl)
6 Mention the market selection process.
7 What is online trading l Give examples.
2&16
Max. Marks:100
i03 &tarks)
(S3 h{ai'ks)
(03 Starks)
(03 Marks)
(03 Manks)
(03 h{arks)
(03 Ntarksi
(1S Starks)
(trS l4arks)
of handling customer
itrS iV€arks)
SECTTON - ts
Note : Answer any FOUR questions from Q.No.l ta Q.No.7.
1 What is personal selling? Explain the types of personal selling. (07 Marks)
2 Explain the methods in setting sales quota and ii you are a sales manager of a FMCG, which
type ofsales quota will y,ou refer for your organisaiion? (07 Marks)
3 Elucidate the qualities and responsibilities ofsales manager. (07 NIar.ks)
4 Explain the methods used in training programs. (07 Marks)
5 Briefabout the role ofsales manager in the internatiolal market. (07 Marks)
6 Explain the challenges in Intemational sales management. (07 Marks)
7 What are the ways to make internet selling safe? (07 Marks)
ffi
Note : Answer any FAUR qwestionsrt"om Q"IVo.l to Q.N*.7"
describe the methods

10. 6
7
Describe about seiling skilis in cletail.
What are the typres of compensaticn plans? Explain the evaluaticn of sales force
appraisal process.
Explain in detaii abou.t the factors related to international market selection.
What are the different types of electronic payment systern? Explain with relevant
Questioms :
a) Design a sales force plan fbr a starl-up firm.
b) Suggest sorne sales and distribution strategy.
l4MBAMM4O7
{10 Marks)
by perforrnance
(10 Marks)
(10 Marks)
examples.
(1G Marks)
(10 Marks)
(10 Marks)
StrCTION - D
C,ASE STUDY - [ Cornpulsory ]
Cyrus pharmaceutical is a start - up in the pharmaceuticals sector in India. The company intends
to sell formulations ln south IncJia and is working out its sales distribution strategy. The
promoter has some irtputs from another existing pharmaceuticals company and is working tc see
if he can use sorne of,these pieces of intbrmat:on.
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2 af 2

11. USN I4MtsAHRAO7
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Publlc R,elations
Time: 3 hrs. Max. Marks:100
SECTION. A
Note : Answer any FOLIR questions from Q.No"l to Q.No.7.
I Define public relations.
2 Define systems theory.
3 What is social rnedia?
4 What is crisis lnanagement?
5 What is CSR?
6 Define the functions of PR officer.
7 Define social learning theory.
SECT ION . B
Note : Answer sny FOUR questionsfront Q.No"l to Q.No"7"
I Explain PR process. (07 Marks)
2 Explain Gratification theory and Agenda setting theory of mass communication in PR. (07 Marks)
3 Narrate special empioyee communication situation in PR. (07 rvlarks)
4 What is the role of media in MR? (07 Nlarks)
5 Explain proactive and reactive approaches of'PR. (07 ll{arks;
6 Explain the types of crisis in organizations. (07 Marks)
7 Explain two-way symmetrical communication model. (07 Marks)
SECTION - C
Note : Answer any FOUR. qwestionsfrom Q.N*.l to Q.No"7.
Explain the 20 great truths about PR. (10 &{arks}
Explain diffusion theory and eiaborated likelihood theory of'persuasion and social influence of
PR. (tr0 Marks)
3 What are the elements of media relations program? (ls Marks)
4 What is the role of technology in PR? (1S h{arks)
5 As a PR specialist, how rn ould you resotrve conflicts in your orgafiization? (i0 Marlis)
6 Explain the importance of community relations in PR and highlight the significance of CSR and
:d/
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Fourth Semester MBA Degree Examina*f;S*
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(10 Nfarks)
(10 Manks)
Philanthropy.
7 What are the components of snapshot coinmunication program at KODAK?

12. l4MBAHR4O7
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CASE ST'UDY - [ Compulsory I
PR{T HYDER.ABAD ASBESTOS COMPANY
The progress and success of any company depends on team work at all ievels, particularly
between the managernenl. and the employees. And the fbstering of team spirit, to a large extent
depends on the quaiity and quantity of cornmunication, downward, upward and horizontal. Well
managecl ccmmunication system of a company makes employees f,eel more secure, confident,
more interested in their work, and loyalty to the company. With the rapid development of the
industrial township of Faridabad,, industries cropped up and hired a workforce, which hailed
from surrounding rural areas. One such plant was Hyderabad Asbestos manufacturing asbestos
sheets. Tkris brought along a chalienge of inducting the employees into the new life style of the
industralised society. Interestingly, enough, such employees lived two lives, one in their
centuries old village and the other in the industry. One was rural and the other was urbanized life
style. So they found themselves maladjusted posing a serious discipline, productivity and quality
problem. The enfbrcernent of industrial discipline posed serious problems as enforcement
generated militancy. The vested political interests outside the factory played their own malicious
roles to mislead the work f,orce.
The rural life style hung heavily an industrial production. The marriage and harvesting season
took toil of production by unscheduled absentecism mounting to 35 percent on certain days.
House keeping and vandalism anci typical careiess habits of a villager heavily pushed waste
figures of the material beyond tolerance. Unions took law in their hands, shouted proactive
slogans inside and outside the plant, and one day a few miscreants attacked some managers. The
unions slapped an illegal strike and the management had no option but to clamp down a lock-
out.
Thanks to the company's faith in the commuilication system and the need to step up the effort
before, during and after the industrial unrest, the steps taken by PR in that direction, stood in
good stead. Management held regular meetings to update the supervisors so that they could
expiain issues to the employees, sent frequent news bulletins to the workers to save the
employees from getting misied by undesirable elements.
When after the lock-out employees lvent away to their viliages and were not approachable, the
company printed some tr0,000 leaflets and drstributed in the villages, in the 30 miles radius,
through a mobile van to buiid public opinion. In the meantimes, some notorious anti-social
elements incited the workforce, who indulged in vandalism and caused considerable damage to
the property. The authorities had to intervene to restore order.
To explain, a junibo sized poster was piastered un the vantage points like markets, panchayats,
etc. in the miiddle of nights fearing hostility, and to make the message reach to the people.
The government conciliation agency brought the management and the unions to the table to
resok',matters and the factory opened again after three weeks. The plant director addressed a
general assembly of the employees to restore trust and confidence. Public relations played a vital
role in preparing the speech and providing the logistics support. To reinforce the public cpinion
the company officials visited several 'Sar Panchs' to explain their view point to get their
support.
Goodwill thus earned, made an assembly of village heads to invite the plant director to hoist the
national flag o{} independence duy, rvtrrich was round the corner. Public relations was all
involved in contract work, and the networking carried out in the past paid dividends.
Public relations, who had been in touch with the local press, provided enough information to the
journalists, who rvrote some favourable articles appreciating the efforts made by the company to
restore industrial peace.
1 What are the reasons for inclustrial rest at it . company?
2. What is the role of FR in restoring the industrial peace in the company?
(10 Marks)
(10 Marks)
,r88rr8

13. USN
Time: 3 hrs.
SE,CT{ON - A
Note : Write Short Note on &ny
I Employee AttiturJe and Ethics.
2 Meaning of Workplace L,thics.
3 Rewarding Ethical behaviour.
4 'Plagiarism'
5 'Team meetings'.
6 'Employee Privacy Rights'.
7 'Whistle Blowing'.
14MEAFTR488
Max. Marks: i00
FOUR fro* Q.No.l to Q.No.7.
(03 Marks)
(03 Marks)
(03 Marks)
(03 N{arks}
(S3 &Iarks)
(03 NXarks)
(03 Marks)
Fourth Semester MBA Degree ExaminatfirniJiine/July 2016
Workplace Ethfr$s affid Vatrua Systems
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Note : Answer any FOUR questions from Q.No.l to Q.No.7
I Briefly discuss personal factors that influence ethical behaviour. (07 N{arks)
2 Outline employer responsibi lities in creating ethical u.,orkplaces. (07 Marks)
3 Discuss the irnpoftance of 'Code in Ethics' in workplace. (07 Marks)
4 Explain the ethical issues to be addressed during retrenchment. (07 Marks)
5 What are the key principles to be considered in ethical hiring? (07 Marks)
6 Explain 'Death of Privacy' at workplace with suitabie example. (07 Marks)
7 What.is change management? Enlist any two models of change. (07 {arks)
SECTION - C
Note : Answer any FOUR questions from Q.No.l to Q.No.7.
I Outline key characteristics and components ofworkplace with special reference to IT industry.
(t0 Marks)
2 Elucidate the benefits of workplace ethics. (t0 Marks)
3 As a HR Manager, what ethical practices do you consider in ensuring worker safety in
jobs that involve hazardous operations? (10 Marks)
L- +")

14. What is naeant by
workplace.
t4MBAUir+Or
Ethical dilemma? List typical justifications of ethical dilemmas at
(10 Marks)
What is Workplace harassment? What measLrres do you take to prevent workplace
harassment? (I0 Marks)
Discuss ethical issues to be addressed in global business scenario, with suitable
exarnples. (lC Marks)
What are the Supreme Court guideiines in Visakhadatta Vs State of Rajasthan case?
(10 Marks)
sECT_rOt{ - p
C.ASE STUDY - [ Cornpulsory ]
Mr. Rajesh is the Facility tnanager for Jayanth Construction, a privately owned
consti-uction company. The company employs 35 people and is owned by Mr. Jayanth
Shaw and his vrife Mrs. Rupa Shaw. Rajesh has beenat Jayanth construction for the last
five years. ,A.s llacility manager, Rajesh runs the shop and manages all equipment of the
company. He inventories equipment anci suppliers, schedules equipment for various
jobs, checks equipment back in and urakes sure it is repaired and ready for use in the
next job. The facility is organrzed and clean and his attention to detail has cut time loss
from maifunctioning or unavailable equipment is nearly zero.
Jayanth has been pleased with Rajesh's work and they became good friends. "The
Shaws are great people to work for", Rajesh says.
Things are not always as perfect as they seenl, thor-rgh. Yesterd ay at lunch Jayanth
confided to Raiesh that he and Rupa are getting divorced. "She's never had any interest
in this business". Jayanth said "She never helped out in the shop, even in the early
years, when we'were reaily struggling. But she's got a sharp lawyer and I know she is
going to clairn half the company.
"I need you to help me out, Jayanth said to Rajesh. The Company's biggest asset is our
equipinents. R-upa doesn't know what u,e have got, ancl with the equipment out on
different job sites, nobody ever sees all of it except you. I want you to get out those
inventory sheets an<l naake soffle of those high priced lifts disappear and sell them after
separation. I am woffied there won't be anything left after her lawyers get done with
me. "I hate to think we would have to close down and leave everybody out of a job but
there is no other opticn", said -layanth.
Questions :
1. Enlist the ethical issues and dilemmas of Mr. Rajesh in this case. (r0Marks)
2. Wliat Rajesh should be doing in this case assuming that he stands for ethics and
values at workplace'l (Io Marks)
?k**?k?k
2 af 2

15. USN
Fourth
Tirne: 3 hrs.
2016
lrlax. Marks: 100oo
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SECTION - A
Note : Answer any b'OUR questions from Q.No.7 to Q.No.7.
I What is the role of IMC in marketing process?
2 What is creative agency?
3 What is advertising budget?
4 What are the objectives of media planning?
5 What are the advantages of direct marketing?
6 Name the tools of public relations.
7 What is B2B communication? Give examples.
W
Note : Answer sny FouR questions frow e.No"l to e.No.7.
1 Describe marketing and communication model.
2 Explain the services otfered by various agencies.
3 Discuss the budgeting methods in advertisernent.
4 Describe the head line and body copy with examples.
5 What is the role of corporate advertising?
6 Explain decision areas of international advertising.
7 What are the advantages and limitations of internet advertising;?
, s_ECT[gN - C
: Note : Answer uny FOUR questions from Q.fr{o.l to Q.No.7.
I Explain six steps in marketing plans.
2 Discuss various types of advertising.
3 Explain types of advertising research.
4 How media planning is done in public relations?
5 Discuss international advertising as a conrmunication process.
6 Explain promotion opportunity analysis in IMC.
7 Describe global advertising techniques with examples.
(0,] Marks)
(03 Marks)
(03 Marks)
(t)3 Nlarks)
(03 N'Iarks)
(03 Marks)
(03 Marks)
(07 Marks)
(07 Marks)
(07 Marks)
(07 Marks)
(07 $farks)
(07 Marks)
(07 Marks)
(10 Marks)
(10 trIarks)
(10 Marks)
(10 Marks)
(10 Marks)
(10 Marks)
(10 Marks)

16. 14MBAIUM4O8
sEg Erqli - LD
CASE ST'UDY - [ Compulsory i
Bajaj pulsar is a motor cycle brand owned by Bajaj Auto India Ltd. The two wheeler was
developed by the product engineering division of tsajaj Auto in association with motor cycle
designer Glynn Kerr Tokyo.
Currentiy there are four v'arianis avaiiabie - with engine capacities of 135 cc, 150 cc, 180 cc and
22A cc. Previously it was also offered with 200 cc DTS - i oil cooled engine, which now has
been discoirtinui:d" Pulsar is the ieader in the 150 cc segment in India with a market share of
43%. Before the introduction of the puisor, the Indian motorcycle market trend was towards fuel
efficient, srnall capacity motor cycles {that fbrrned the 80-125 cc class). Bigger motor cycie with
higher capacity virtualiy did not exist (except fbr Enfield Bullet).
In past ten year, puisar has grown tremendousilz from spoke rings'to alloy wheels frorn kick
sta.rter to electrir; starter. Fron-l carburetor to fuei injection according to the demand of market
aird customer. Fulsor 22{t is inghest selling
'sports
bike in India. The upgraded version of pulsor
tu 25A,300 and 350 cc to be launched in collaboration with European bike company KTM.
Baja.1 applied D,AGMAR approach cr;nsidereil to be successful in sales increase. It focuses on
quality and reliability of the product and services. [t's target custorr]ers are young generation and
sports lovers. Their a<ivertisernent strategy is F{umour appeal repetition and celebrity
enCorsernents.
f."
z.
Explain the Bajaj pulsor appr:oaches in technology
Discuss what is DAGMAR approach and how tsajaj
and how they are successful in the market.
(10 Marks)
puisor is successful in this context?
(10 Marks)
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Time: 3 hrs.
Workplace Ethics affid faEale Systeffirs
Max. Marks: 100
EeCIXEN;A
Note: Write Short Note on nrny FAtrR fr.owt Q.hro.I to Q,No"7"
I Ernployee Attitude and E,tl-rics.
2 Meaning of Workplace L,thics.
3 Rewarding Ethical behaviour.
4 'Plagiarism'
5 'Team rneetings'.
6 'Employee Privacy Rights'.
7 'Whistle Blowing'.
'WNote : Answer snJi rt-OUR qwestionsfrow Q.No.l' to Q.No.7.
I Briefly discuss personal factors that intluence ethical behaviour.
2 Outline employer responsibilities in creating ethicai workplaces.
3 Discuss the importance of 'flode in Ethics' in workplace.
4 Explain the ethical issues to be aidressed dr-iring retrencPunent.
5 What are the key principles to be considered in ethical hiring?
5 Explain 'Death of,Privacy' at workplace with suitable exarnple.
7 What is change management? E,nlist any two rnoclels of change.
SECTIQI{ - C
Note : Answer finy FO{JR que,stions.from Q.No.1
I Outline key charac'teristics and components of w'orl<place vrith special
2 Elucidate the benefits of workplace ethics.
(03 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
(S3 h{arks}
(03 Marks)
(03 N{arks)
(07 h,flarks)
(07 HIarks)
(07 Marks)
(07 N{arks)
(07 Marks)
(07 Ntrarks)
(07 N'Ianks)
to Q.No.7.
reference to IT industry.
(10 Marks)
(10 &darks)
3 As a HR Manager, what ethical practices do you consider in ensuring worker safety in
jobs that involve hazardous operations? U0 Marks)
I

18. r4MBAuiraor
What is tneant by Ethical dilemma? List typical justifications of ethical dilemmas at
workplace. (I0 Marks)
What is Workpiace harassment? What nleasures do you take to prevent workplace
harassrnent? (10 Marks)
Discuss ethical issues to be aCdresseci in global business scenario,, with suitable
exarnples. (I0 Marks)
What are the Supreme Court guidelines in Visakhadatta Vs State of Rajasthan case'l
(10 Marks)
sEEgrqN - I}
CASE STUDY - [ Compulsory I
Mr. Rajesh is the Facility lllanager for Jayanth Construction, a privately orvned
construction company. The company employs 35 people and is owned by Mr. -Iayanth
Shaw and his wife Mrs. Rupa Shraw. Ra.jesh has been at Jayanth construction for the last
five years. As Facility,rnanager, Rajesir runs the shop and rnanages all equipment of the
company. He inventories equiprnent and suppliers, schedules equipment for various
jobs, checks equiprnent back in and tnakes sure it is repaired and ready for use in the
next job.The facility is organtzed and ciean and his attention to detail has cut time loss
frorn malftmctioning or unavailabie equipment is nearly zero.
Jayanth has been pleased with Rajesh's work and they became good friends. "The
Shaws are great people to work for", Rajesh says.
Things are not alvuays as perf-ect as they seem, though. Yesterd ay at lunch Jayanth
confided to Raiesh that he and Rupa are getting divorced. "She's never had any interest
in this business". Jayanth said "She never helped out in the shop, even in the early
years, when we were realiy struggling. But she's got a sharp lawyer and I know she is
going to ciairn haif the company.
"tr need you to help me out, "layanth said to Rajesh. The Company's biggest asset is our
equipments. Rupa doesn't know rvhat u,e have got, and with the equipment out on
different job sites, nobody ever sees all cf it except you. I want you to get out those
inventory sheets and rnake sonle of, those high priced lifts disappear and sell them after
separation. I atlt worried ttrere ,'on't be anything left after her lawyers get done with
me. "I hate to think we would have to close down and leave evetybody out of a job but
there is no other option", said Jayanth.
Questions :
1. Enlist the ethical issues and dilernmas of Mr. Rajesh in this case. (10 Marks)
2. What Rajesh should be doing in this case assuming that he stands for ethics and
values at workplace? (lo Marks)
) nf ?

19. USN
June/July 2016
Max. Marks:100
l4MBAMM4O9
(03 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
(07 Marks)
(07 N{arks)
(07 Marks)
(07 Marks)
(07 Marks)
(07 Marks)
(07 Marks)
(10 Marks)
(10 Marks)
(10 Marks)
Fourth Semester MBA Degree Examination,
E - Marketing
Time: 3 hrs.
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Note : Answer any FOUR questionsfrom Q.No.I to Q.No.7.
1 DefineE-Marketing.
2 What is Diaspora community?
3 What is Marketing lnformation Systern (MIS)'l
4 What is co-branding in context of E - Marketing?
5 What is mobile wallet?
6 What is M-Commerce?
7 What is A/B testing?
SE,CTION . B
Note : Answer any FOUR questions.from Q.No.l to Q.No.7.
1 Explain in detail various sources of E-Marketing research.
2 Write a note on balance score card.
3 Explain the different online differentiation strategy.
4 Explain briefly the New product strateqies adopted by E-Marketer.
5 Mention the different factors affecting online pricing.
6 Explain the E-Business models.
7 Discuss the various online intermediary models of distribution on internet.
SECTIOI. C
Note : Answer anJ/ FOUR questions from Q.No.I to Q.No.7.
I Discuss the various global E-Marketing issues.
2 Explain the different bases and variables of E-Marketing segmentation.
3 Explain in detail the various pricing strategies in E-Marketing.
I of 2

20. Describe the 7 steps invclved in L,-Marketing plan.
Explain in detail the nine building 'olocks fbr successful CRM.
What is a distribution channel? What are the functions of distribution channel?
Discuss the internet advertising trends with reference to the paid media.
l. What was the oLrjective of NB campaign'/
2. Explain the strategy used for the campaign.
3" What is the role of social media in E-N4arketing? And the future of E-Marketer.
SECTIOI. D
CASE STUDY - [ Compulsory ]
Nokia N8 in Social Media
Amidst several other rnobile handset launches, it was observed that when it came to
handsets, most campaigns were centric to the form factor and social networking apps. The idea
was to cultivate rnobile photography as a proposition amongst travel, photo enthusiasts, young
explorers and position Nokia N8 as the choice. It did not aim to just establish N8 as an
aiternative, but tire device for picture taking. Aim was to build anticipation and tempt active
picture takers, heavy ftricker users and travel enthusiasts to explore the N8 for mobile
photography and videos. Generate positive word of mouth and referrals for the N8 as an imaging
device.
The idea was to have explorers (mobile. travel, photo bloggers) divided in multiple groups out
on a fun field trip in three cities. Their task lvas to capture the essence of ther city using the N8,
by clicking pictures, capturing viCeos and share them, planned in 3 cities Bangalore, Mumbai,
Dellii" The teams were split based on each city. They were asked to explore city and click
pictures based on the theme and twitpic and upload on twitter. The teams with mcst number of
Twitpics and Retweets were to be named winners. Campaign generated good response as an out
of box idea, platform to explore photography skills. Nokia N8 Mystery tour was conceptualized,
wherein some of leading bloggers was sent to a mystery location. 3 bloggers from difierent
Comains with vast foliowing on twitter were selected to undertake this activity. Bloggers
credited the picture taken using N8, talked about their experience. The campaign generatedbuzz
ancl the same was shared with several rnarkets globally by Nokia. 7000 * Tweets, 1000 +
Retweets, 2000 tv-ritpics were the result. Winner each day was selected on the basis of correct
and consistent answers to clues left by explorer. Responses were generated from consumers who
have appreciated the Nokia N8's picture and video quality uploaded by explorers. Over 10000
conversations were generated on N8 and its features as a camera device. The Nokia N8
generated over 8000 refbrrals fu'om bloggers and consumers as a result of the campaigns.
l4MBAMM4O9
(10 Marks)
(10 Marks)
(10 Marks)
(10 Marks)
(05 Marks)
(05 Marks)
(10llarks)
{<****
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21. USN l4MBAHR4O9
Max. Marks:100
(03 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
(07 Marks)
(07 Marks)
(07 Marks)
(07 Marks)
(07 Marks)
(07 Marks)
(07 Marks)
(10 Marks)
(10 Marks)
(10 Marks)
(10 Marks)
"r.-l:-*'"
Fourth Semester MBA Degree Examination;,J6ne/July 2016
lnternational Human Resources Management
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SECTION. A
Note : Answer any FOUR questions from Q.No.l to Q.No.7.
I Define the term IHRM.
2 Who is a business traveler?
3 What do you mean by knowledge transfer?."
4 Define the term expatriate.
5 What are Commuter assignments'?
6 What do you mean by dual career couples?
7 What is Cultural shock?
SECTION. B
Note : Answer any FOUR questions.from Q.No.l to Q.No.7.
I Differentiate between domestic and international HRM.
2 State the obstacles of International stafling.
3 Explain the key components of International compensation.
4 Discuss the different phases of repatriation.
5 What are the reasons for early return of an expatriate?
6 Explain in detail the factors moderating performance.
7 State the importance of IT in IHRM.
SECTION. C
Note : Answer uny FOUR qaestions from Q.No.7 to Q.No.7.
I Elaborate the factors to be considered for expatriate selection.
2 Describe the phases of cultural adjustments.
3 State the approaches to International cornpensation.
4 Discuss the key issues in International industrial relations.
I of 2

22. What are the barriers that affects while selecting female expatriates?
What are the emerging issues of IHRM?
Describe in detail the model of strategic I-lRM in muitinational enterprises.
T4MBAT{R409
(10 Marks)
(10 Marks)
(10 Marks)
SECTION - D
CASE STUDY - [ Cornpulsory ]
A Malaysian Electronics company promoted its HR manager,who is also South Korean and
a bachelor degree holder in psychology to the level of the CEO of the company based on his
commitment and seriousness in rendering his responsibilities in his earlier jobs. The company
employed an Indian expatriate - a master degree holder in HRM as the head of HR department
and a Fiji national - who did his mater's pregram in political science and a senior executive of a
profbssionai human resource association as assistant HR manager. These three executives used
to share their experiences and knorvledge in HRM in formulating HRM policies, crafting HR,
organizational strategies as weil as FIR practices of the company.
The assistant FIR manager brought vibrant policies in designing HR strategies in his area of
operations of compensation management and earned credit for his performance from CEO of the
company. Having earned the credit of the superior, the asst. HR rnanager, acquired the
workplace cultures of an average Malaysian company like moonlighting, flexible work
schedules, flexi timiirgs and work programs that affect the work performance of the employee
as well as the supply chain and the organizational performance adversely.
The head of I{R. department and CEO were aware of the developments leading to the shifts in
the work behavior of the Asst. HR manager and consequently its adverse affects on the delivery
of output to the internal custorners,, work schedules and ultimately performance of the empioyees
and the department as a whole. Ftrowever they were tolerating the behavior of the Asst. HR
manager and havc given the benefit of doubt in fbvour.
Ultimately, the level of irregularity cropped up leading to a noticeable event. The CEO
informally told the Asst. HR manager to meet hirn to discuss the problern and settle the issue.
The Asst. HR Manager paid a deaf ear and resorted to an unexpected and undesirable
behavioural situation, resulting in a three dimensional whistle blowing in the company.
Questions :
Is it cultural variations consequent of the different nationalities of the three executives
resulted in an undesirable situation? (05 Marks)
ls it the workplace culture that resuited in an undesirable situation, despite the fact that all
the three executives are from HR background? (05 Marks)
is it parental ego of all the three executives due to either position or ciue to knowledge that
resulted in whistle blowing? (05 Marks)
What global HR strategies would you suggest to prevent such situation? (05 Marks)
****rf
2 af 2
a.
b.
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23. USI{
Fourth Semester
Tirne: 3 hrs.
14MBAFM4Og
2016
VIax. Marks:100
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SECTION - A
Note : Answer any FOUR questions from Q.No.l to Q.No.7.
I Who is a Specified Ernployee? (03 Marks)
2 Name any six persons whose property income is not taxed. (03 Marks)
3 What is the amount of deduction allowed against Entertainment allowance for Government
(03 Marks)Employee U/S 16(ii)?
4 What is MAT? (03 torarks)
5 What are the basic conditions for levy of Central Excise duty? (03 Marks)
6 Briefly explain deduction avaiiable under Section 80E of Income Tax Act. (03 Nlarks)
7 List any six assets which are not considered as capital assets. (03 Marks)
SECTION . B
Note : Answer uny FOUR questions from Q.No.tr to Q.No"7.
1 Mr. Steve, an American citizen has been visiting India for a period of 102 days every year since
2005-06. During the previous year 2015-16 also he visited India for the same period. What is his
residential status for the AY 2016-17 . (07 Ntarks)
2 Mr. Harish retired on 31" Jan 2016 from a private company after 30 years a d I months of
service. He gets Rs 3,80,000 as gratuity. I-lis salary details for the Financial year 2015-16 arc,
Basic pay Rs 16,000 PM, DA Rs 8000 PM, CCA Rs 2,000 PM & HRA Rs 5500 PM. DA enters
into retirement benefits. What is the taxable value of gratuity if he is covered underpayment of
gratuity Act? (07 Marks)
3 What are the conditions for allowing Interest on borrowed capital as deduction under section
24(b)? (07 Marks)
4 WDV of a machinery (Rate of Depreciation @ 15% Rs 5,00,000. New machinery purchased on
3111212015 having sarne rate of depreciation Rs 1,00,000. Compute the depreciation for the AY
t6-17. (07 Marks)
5 Explain deduction under section 54F of Income Tax Act while computing income from capital
galns. (07 Marks)
List any seven incomes which are taxed under the head 'lncome from other sources'. (07 Marks)
Mr. Prasad aged around 60 years earned. a lottery income of Rs 1,20,000 (gross) during the PY
l5-16. He also had a business income of Rs 30,000. He invested an amount of Rs 10,000 in PPF
account and Rs 24,000 in NSC. ,Vhrt is the total income of Mr. Prrsad fbr the AY 2016-11?
(07 Marks)
I of 3
6
7

24. SECTION .. C
Note : Answer sny FOUR qwestions from Q.No.I to Q.No.7.
What are the basis of computing excise Cuty payable?
I4MBAFM4O9
(10 Marks)
Mr. Raju acquired a residential house in Jan 2000 for Rs 10,00,000 and made some
improvement by way of additional constmction to the house incurring an expendifure of
Rs 2,00,000 in October 2A04. He sold the properly in Oct 2015 for Rs 75,00,000. The value of
property was adopted as Rs 80,00.000 by the state valuation authority for Registration purpose.
He acquired a residential house in Dec 2015 for Rs 25,00,000. He deposited Rs 20,00,000 in
capital gain bonds of NHAI in July Z}rc. Compute the capital gain chargeable to tax for the AY
24rc-t7.
ICI I for 1999 - 2000:389 ,2A04 -05 :480,2A15-16: i08l]. (10 Marks)
What are the conditions for aliowing deduction U/S 37(1) while computing income from
business / proiession? (lo Marks)
Briefly explain any
80u.
5 deduction which are available to a salaried individual under section 80C to
(10 Marks)
during the
professional
(10 Marks)
Mr" Karthik, a qualified CA has acquired the following assets for his office
FY 2015-16. Calculate the amount of depreciation that can be claimed from his
incorne for the AY 2016-17 .
Sl.No Description Rate of
nreciation
Date of
Acquisition
Date when
put to use
Amount
(Rs)
I Computer 60% 27l9lts Utalt5 3s000
2 Computer Software 60% 2trctL5 8/10/l 5 8500
J Computer Printer 60% I ltalrs U tafi5 12500
4 Books t00% U4lts U4fi5 I 3000
5 Office furniture ta% U4lrs U4lt5 300000
6 Laptop 6A% 2619lts 8/l 0/1 s 43,000
Abhishek, Basavaraj and Chandru
manufacturing of plastic goods. The
March 2016 is as foilows :
are paftners (3:2:3) of Xx & Co., a firm engaged in
profit & loss account for the previous year ending 3l "
Rs Rs (10 Marks)
Cost of goods sold 1,50,000 Sales 29.04.000
Salarv to staff 19,00,000 LTCG 4.00.000
Income tax 24000 STCG U/S 1i i A 50,000
Depreciation 1,80,000 Other STCG 40,000
Remuneration to partners :
Abishek
Basavaraj
Chandru
204000
60000
204000
Debenture Interest 40,000
Interest on capital to partners :
Abishek (2{t%)
Basavaraj t24%)
Chandru (20%
30.000
2,2C.004
70"000
Other business receipts 4000
Other expenses i 80,000 Interest on drawings
received from Abishek
r 6000
Net profit :
Abishek
Basavaraj
Chandru
97,000
58,000
87,000
Total 34,54,000 Total 34,54,000
2 of3

25. I4MBAFS,{4&9
Other Information :
a) The firm satisfu conditions U/S 184 and 40(b).
b) The firm is not eligible for deduction LfiS 80 lA/8018.
c) Depreciation as per sec 32 is Rs 96,000.
d) Other expenses to the tune of Rs 82,000 is not deductable U/S 30 to 43D.
From I't April 2015,, Partnership deed amended to pay remuneration as follows :
Abishek (working partner) Rs 17,000 PM ; Basavaraj (sleeping parlner) Rs 5000 PM.
Chandru (working partner) Rs 17,000 PM.
Compute lncome from business of a firm for the AY 2rc-17.
7 Briefly explain the provisions relating to set - off and carry forward of losses. (10 Marks)
SECTION . D
CASE STUDY - J Cornpulsory I
Answer both the Questions :
I Mr. Rithwik , employed as a Manager in a company fumishes the following information for the
year ended 3l-3 -2A16
i) Basic salary upto 3 1- 10- l5 Rs 50,000 PM.
From 1-1 1-15 Rs 60,000 PM.
ii) Dearness allowanc e - 40% of Basic pay (not part of Retirement benefit)
iii) Bonus Rs 50,000.
iv) Contribution of ernployer to RPF. @), 16% of Basic pay.
v) Professional tax paid by Ritwik Rs 3000.
vi) 1.9 Ltr car is provided by employer frorn 1-11-2015. All expenses are rnet by employer.
Ritwik is using the car for both official and private purpose. Compute taxable salary of Mr.
Ritwik. (ro Marks)
2 Dr. Krishna, a Medical practionerprovides details of his professional income. Compute Income
ng* p*&rsion for th. AY J916-11. (10 Marks)n roresslon or e (10 Mark
Receipts 1Rs) Payments Rs)
To Balance bid 35,000 By Rent of clinic 85,000
To, consultation fees
2At3-14
20 L4-15
20t s-16
25000
130,000
2,25 ,0A0
By Electricity and water I2,000
To visiting fees 1,30,000 By Purchase of professional books 18,000
To loan from bank for
professional purpose
2,25,00A By Household expenses 97,000
To sale of medicine 1,73,000 By Purchase of car 2,50,00c
To gift from patients 15,000 By purchase cf surgical equioment 44"000
To remuneration from articles
in profess ional .journal
26,AA0 By Income tax 40,000
To, rent from house property 96,000 By Life insurance premium 80,000
To, interest on POSB 17,000 By Interest on loan 20,000
By Medical council fees 10,000
By, balance C/d 4,41,000
Total 10,97,000 Total 10,97,000
AdditionalInfonnation:a)Depreciationon.'@b)C*tofmeoi.ln.
of Rs 80,000 is not included in the above receipt and payment account c) Depreciation on
surgical instrument is allowed @ 15% and book rcA%.
)k?t*?t*
3 of3

26. USN I2MBAFM425
(10 Marks)
(03 Marks)
(07 Marks)
(10 Marks)
(03 Marks)
(07 Marks)
(03 Marks)
(07 Marks)
Fourth Semester MBA Degree Examination, June/July 2016
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a. State the steps involved in UNIDO approach.
b. What are pre - requisites for successful project implernentation? Explain.
I of 3
Project Appraisal Planning and Gontrol
Time: 3 hrs. Max. Marks:100
Note: l. Answer ony THREE questionsfrom Q.No. I to Q.No. 6.
2. Question lYo.7 and I are compulsory"
3. Use of value table permitted.
a. What is Capital Budgeting? (03 Marks)
b. Which key issues would you examine in prqect preliminary screening? (07 Marks)
c. Sun Ltd is considering setting up two projects A & B. The investment outlays and cash
flows after taxation are as under :
lnvestment outlays Project A R.s 4,00,000 Proiect B Rs 4,50,000
Cash inflows Rs Rs
Year I 40,000 i,20,000
Year2 1.20.000 1,60,000
Year 3 1,60,000 2,00,000
Year 4 2,40,000 1,20,000
Year 5 I,60,000 80,000
The company has a target retum on capital of l0% and on this basis you are required to
compare the profitability of the projects and state r.vhich altemative you consider financially
more profitable.
a. What do you mean by plant tocation and site?
b. Discuss the sources of positive NPV.
c. Explain the elernentary investment strategies.
a. What do you mean by abandonment analysis'/
b. Elucidate the rationale for Social Cost Benefit Analysis (SCBA).
c. A firm evaluating the seven investment opportunities.
Projects NPV Cash outflow Power
E;
Managerial
Requirernent M;C Fil cFi2
I 6 5 l 2 6
2 8 9 5 4 5
1
J 8 t2 4 5
-7
4 1 J l0 -) 2
5 4 4 6 4 4
6 t2 t0 15 7 8
l I t3 9 6
1
J
IE; < 18 IMi S 20
The budget available to the firm is liniited to 35 in year I and 30 in year 2. Develop the
linear programming (LPP) fonnulation of the above capital budgeting problem. (10 Marks)

27. c. Five projects A, B, C, D and E are available tU A UOITI an
Proiects Outlay NPV
A tr 8,00.000 7,50,000
B 15,00,000 6,00,000
C 12,00,000 5,00,000
D 7,50,000 3,60,000
E 6,00,000 3,00,000
Projects B & C are mutually exclusive. Other projects are
should be chosen at the budget constraint of Rs 30,00,000.
approach.
What is CAPM? V/hat are its assumptions?
ABC Ltd is evaluating different dates fbr
applicable to the project is 12%. Detennine
following net futr"lre values fbr various dates.
12MBAFM425
independent. Which projects
Use the leasible combination
(05 Marks)
investing in a project. The discount rate is
the optimal tirning of the project considering
(05 Marks)
a. What are human aspects of prqect manageinent'?
b. The following information is available with respect to a flour mills projects :
(10 Marks)
(03 Marks)
Variable cost 66 .67% of sales ; F'ixed cost Rs 1,00,000 ; Depreciation Rs 2,00,000 ;
Tax rate is 33 .33% and Cash flows for last 10 years. Find financial breakeven point if
investment is Rs 2,00,00,000. Assurne discount rate QQ 12%. (07 Marks)
c. Arvind corporation is evaluating its projects under three different scenarios. It wants to
manufacture a components used in the manufacture of machinery. In all three scenarios, the
initial investment is Rs 80,00,000. The unit selling is Rs 1,500, R.s 1.000 and Rs 3,000 in
three scenarios. The demand is 4000 units, 7000 units and 3000 units and the variable costs
are Rs 50, Rs 60 and Rs 70 per unit under three scenarios. Fixed cost are Rs 5,00,000 and
depreciation Rs 3,00,000. The tax rate is 50%. What is the NPV underthree scenarios if the
life of the asset is 5 years and the discount rate is24%? (10 Marks)
6a.
b.
Time (years) NFV rnillions PVIF Tirne (years) NFV rnillions PVIF
0 10 1.00 -J 23 0.712
I l5 0.893 4 26 0.636
2 t9 0.797
c. A project was given on Jan 1,2013 was expected to be completed by 30'n Sept2013. The
project being reviewed on 1-6-20i3, when the following information has been developed.
BCWS Rs i5,00,000 ; BCTW Rs 25.00,000 ; BCWP Rs 14,00,000 ;
ACC Rs 12,00,000 ; ACWP Rs 16,00,000.
Determine cost variance, schedule variance in cost tenrs, cost perfon"rlance index, schedule
performance index and estimated cost perfonnance index. (10 Marks)
a. Discus the various means of financing the projects in India. (10 Marks)
b. Aditya Ltd is considering a capital project about r,vhich the following information is
available :
i) The investment outlay on the project will be Rs 200 million, which consist of Rs 150
million on plant and machinery and Rs 50 rnillion on working capital, entire outlay
incurred in the beginning.
ii) The life of the project is expected to be 7 years. At the end of 7'r' year fixed assets fetch a
net salvage value of Rs 4tt million where as working capital r,r,ill be liquidated at its
book value.
2of3

28. 12MBAFM425
iii) The project is expected to increase the revenue of the firm by Rs 250 million per year.
The increase in cost on account of project is expected to be Rs 100 million per year.
(Depreciationtaxexcluded).Thetaxrateis30%.
iv) Plant and Machinery will be depreciated at the rate of 25% per year as per WDV
method. Estimate the post tax cash flow of the project. (10 Marks)
8 A building project consists of the following activities :
A : Lay foundation.
B : Errect framework
C : lnstall mill work
D : lnstali winng.
E : Install plumbing
F : plaster walls
G: lnstall sliding
H : Decorate the interior
l: Finish the exterior.
The interrelationship among these activities are as follows :
1. A should proceed B.
2. B should proceed C, D, L,, F and G.
3. C, D, E & F should proceeds H.
4. G should preceed I.
Draw a net diagrarn. (20 Marks)
3 of 3

29. USN AFM427
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Risk Management
Time: 3 hrs. Max. Marks: 100
Note: l. Answer sny THREE questionsfrom Q.lYo. I to Q.No. 6.
2. Question No.7 and I are compulsory.
3. Use of e*, normal distribution tables aye pertnitted.
a. What is Risk Management? (03 Marks)
b. Compare and contrast the motives of Ledgers and speculators in a derivatives market.
(07 Marks)
c. What is a Forward Rate Agreerttent'l Siate the significant characteristics of FRA. ito vtart<s;
Bring out the differences between lnarket risk and credit risk. (03 Marks)
Explain briefly the economic functions of comnr.odity derivative rnarkets. (0T Marks)
On September 25'n,the cash price of quintal of pepper is Rs 10,010. Full cany cost of
Pepper till Dec.28th is Rs 10,288/Q. A 3-rnonth futures contract maturing in December end
is now trading at Rs 10,355/q. Can the merchant holding the stock of Pepper exploit any
arbitrage opportunity? Assume risk - free rate of lnterest r,vith continuous compounding as
7o/o. Calculate the arbitrage profit. (10 Marks)
a. Explain Value - at risk. (03 Marks)
b. Suppose that on Jan. 1 price of Puppy shares is Rs 450 and the2 parties enter into a forward
contract fbr delivery ol 1000 shares of Puppy on I 5'r' April at a price of Rs 460. Find out rhe
profit / loss prolile of selleron April l5 if the prices tum outto be R.s 470 or Rs 400.
(07 N{arks}
c. A investor holds a pofifolio worth Rs 11.75,000 that almost tracks the Nifty lndex.
Currently the Nifty firtures is quoting at 6500, the investor expects markets to decline. Show
how stock futures can help the investor to cover the losses in spot market. How many
contracts should he sell'? Assume contract multipler : fifity. lf his portfolio has a beta of
1.25, how ntany futures should he trade'/ (Assume that portfblio should be aggressive). If
the market declines by So/o,beta oI'porlfolio is one, futures drop by 5% what is loss/gain.
(lS N{arks)
(05 Marks)
(S5 lltarks)
Mehra is interested in purchasing a cal option on Ponds LtC with an exercise price of Rs 100
and hold fot 2 years until expiry. Ponds Ltd is currently trading at R-s 100 per share and the
annual variance of its continuously compounded rate of return is 0.04 or 4o/o. The T - tsill
that matures in 2 years has an interest rate at continuous compounding of 5% per annum.
Using Black and Scholar Model, calculate the price of call option? What does Put - call
'.i-TG,{il t'),-;;''
Fourth Sernester MBA Degree Exarnination, June/Jtily 2016
How do option contracts differ from future contracts?
Discuss the factors affecting optiorr prices.
parity imply about the price of put.
a. Explain the stnrcture of credit defauli swap. What are its advantages?
b. what is back testing. horv is it ciiffbrent riom stress testing?
4a.
b.
c.
(10 Marks)
(05 Marks)
(05 Marks)
I af 2

30. c. Assume that AIIC rvants
There is an intermecliary
points as it fees. Design a
companies.
a floating rate investment, LMN
who affanges the deals for ABC
swap deal for ABC and LMN in
12MBAFM427
desires a fixed rate investment.
and LMN and cierives 50 basis
such a way that it benefits both
(10 Marks)
a. Compute the delta of a at -- the - money
35% and interest rate af ioh p.a rvith 90
delta.
call and put European options with a volatility of
days to maturity. Provide a brief interpretation of
(10 Marks)
(05 Marks)
(05 Marks)
(05 Marks)
would occur?
(05 Marks)
b. Tata Fower is trading in the spot market at Rs 70. The continuously compounded risk free
rate is 8o/opet annufil. Calculate the fairr,alue of a 3 -- month futures contract for each ofthe
following scenarios : i) When stock pays no dividend ii) When stock pays a dividend
af 5o/o iii) When stock pays a dividend of Rs I .50 in one rnonth's time. (10 Marks)
Skill based questions (CompuEsory)
a. Explain hor,v conlpanies planning nei,v bond issues can hedge their interest rate risk through
future market. (05 Marks)
b. Briefly exptrain when Stracidle and Strangle are appropriate hetlging strategies. (05 Marks)
c. N{r. Naveen own 300 shares of an Engineering company. To hedge against fall in short -
term volatile markets, which type of derivative contracts can he tracie'l He wants to sell the
shares in a month or two. (05 Marks)
d. Mr. Krishna owns a cashew processing Ltitit at Karwar. What ntajor types of pure risks does
he need to manage'l (05 Marks)
CASE STUDY (compplsory) :
The FTSE - 100 is cunently at 6800 points. Call options with a strike price of 6750 points are
priced at 50 index points. The option contracts are baseci on f i0 per index points und a.. cash
settied.
a. trzhat is the maxirnum loss tn the buyer of the option?
b. What is Break - even indeed?
c. Is there a maxirnum profit?
d. lf the option wili be exer<;iseci at an index ievel of 6850, what transaction
F ixed rate Floatins rate
ABC t0%, MItsOR + 25 bP
I-MN 12% MIBOR + 75 bP
2 of 2

31. USN
2a.
b.
c.
I I I I I I I I i 1l*5;ss'f--'
Fourth Semester MBA Degree Exr*i[$]igJ11
using office
AFM426IBT436
2016
(03 Marks)
(07 NXarks)
(10 Marks)
(03 Marks)
(07 Marks)
how it can be put to equilibrium
(10 Marks)
month and 3 nr.onth
(03 Marks)
(07 Marks)
of $940 million.
I nternational Fi nancial filhfggffi
Time: 3 hrs. Max. Marks:100
Note: l. Answer nnJ) THREEfull questionsfrorn Q,No.l to 6.
2. Q.No. 7 & I sre compulsCItrJl.
3. Use of PV tables is permitted.
I a. What is GDR'/
b. Write short note on "Correspondent Bartk".
c. What are various International Business Methods?
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Explain the rationale behind purchasing power parity.
From the following information prepare BOP and suggest
reserve I U! Do 4L
Particulars Debit
('000 dollar)
Credit
('000 dollar)
Inrport or Export
Service Render or Received
[Jnilateral transler
lnvestment [ncorne
l)irect Investrnent
FDI
Portfolio Investment
Holding with banks
Other short term transaction
SDR Allocation
Net Otficial Reserve
Loan Official & Put
Errors & Omissiott
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a. The foreign exchange trader has given follor,ving quotation for spot, one
$0.024.47 9 181, 3 I 5, 8ll
What does this mean in term of dollar per Euro?
Briefly discuss the various techniques to elirninate economic exposure.
An MNC has account receivables of $l.B billion and account payable
b.
c.
4a.
b.
c.
It also has borroweC $700 million. The current spot rate is $ I .81381f..
(i) What is the MNCs dollar transaction exposure in dollar tenns?
(ii) What is the exposure in pound terms?
(iii) Suppose the pound appreciates to $2.11221f.. What is MNC gain or loss. in pound terms
on its dollar transaction exposure? (10 Marks)
Give 3 differences between forward and future. (03 Marks)
Discuss Country Risk Analysis. (07 Marks)
Companies A and B has been offered the following rates per annum on a $ 20 mitrlion five
year loan.
Floating
L +0.3%
L + A.5o/o
Company A requires a floating rate loan. Company B requires fixed rate loan. Design a
swap that will net bank acting as intermediary A.2% pa and will appear equally attractive to
both the cornpanies. (10 Marks)
I of 2
Company A
Company B
Fixed
t3%
. t 4.s%

32. a. What is direct ancl indirect quotation'/ Give example.
b. Discuss objective anci functions of rvortrd bank.
c. Moeiern Pharma Ltd. an Inciia.n based MNC is evaluating
the project requires initiai outiay of US $ 100 rniilion and
over a llfe of four years.
Years 1 2
a
J 4
CF ($ in million 30 4A 50 60
The current spot exchange rate is {45 fbr {.-r > $ the risk 1i'ee rate of interest in India is I I %
and in US 6%. 'fhe Modern Pharma requires a rupee return of 159/o on the above project.
Calcuiate the NPV of project under home currency. (10 Marks)
a. It is given that Dotlar 6 month T bills 7a/o risk free 5 months Japanese bond : 6.50/o. Spot
erchange rate I Yen : $ 0.008. What is the 6 month forward exchange rate? (CI3 Marks)
b. What is fbreign exchange rate'? What are the factors that afTect foreign exchange rate?
(07 Marks)
s. A fbreign exchange dealer has assumed the fbllowing information for a particular bank. Is
there any Co',rered Interest Arbitrage Possibiiity (Assunte investor invesr $ 1000000)
SpotrateofC$:$.;'0
90 day forward rate of C $ : $"69
90 day Canadian interest rate - 5ol,
90 days US interest rate :3.5ato
Calculate percentage return if investor used covered interest arbitrage. (10 Marks)
a. When south Korean expot-t grourth staltred some south Koi:ean firms suggested that south
Korean primary export probleni was weakness in Japanese Yen. How would you interpret
l2MBAFM 426BI436
(03 Marks)
(07 Marks)
an overseas investment proposal
it is expected to give cash flows
their statement?
'b. Explain holv each of the
Mexican Peso.
Situation
i. Mexico suddenly experiences high rate of inflation
ii. Mexico interest rate rise while inflation is expected to remain low.
iii. Mexico central bank intervenes in the foreign exchange market by purchasing dollars
with Peso.
iv. Mexico imposes quotas on prcduci imported fioia US. (05 Marks)
c. One executive said that Europe was not considered as a location fbr drect foreigl
investment because of Euro's l,alue. [nterpret the statement. (05 Marks)
d. Briefly explain how inflation rate can aflbct equilibrium exchange rate of Japanese Yen's
value with respect to that of dollar. (05 Marks)
An American firm has a EUR 70 raillion I [i0 days payable. Market rates are
EUR/USD Spot : 0.8733141
180 days swap :16i1175
EUR interest rate : 3.90'4.1A
USD interest rate : 7.9518.A5
a. Horv rnuch wiil it have to pay if it covers the payable forward?
b. Flow much will be ttre outflow be if it co''rers via money market?
c. It is decided to lead the paymeni liow much would it cost?
d. Can it lead the payment and use a forwart.l cover? How? Will it
cover?
*****
2 af 2
(05 N{arks)
followirig condition woulC be expected to affect the value of
(05 Marks)
(07 Marks)
(05 Marks)
be equivalent to forward
(03 Marks)