Submit Search
Upload
Rural Marketing
•
Download as PPTX, PDF
•
3 likes
•
1,855 views
Shobit Gupta
Follow
Making Inroads into the Hinterland
Read less
Read more
Business
Education
Report
Share
Report
Share
1 of 28
Download now
Recommended
Rural mkt
Rural mkt
vinay jha
International Journal of Business and Management Invention (IJBMI)
International Journal of Business and Management Invention (IJBMI)
inventionjournals
Aspectos pedagógicos del eLearning ¿mito o realidad en los sistemas de formac...
Aspectos pedagógicos del eLearning ¿mito o realidad en los sistemas de formac...
CESDE S.A
Rural marketing in pakistan mirza shakeel
Rural marketing in pakistan mirza shakeel
Mirza Shakeel
Understanding Rural Consumer Psyche is Very Important for Devising Rural Mark...
Understanding Rural Consumer Psyche is Very Important for Devising Rural Mark...
Ascent Brand Communications Pvt Ltd
Rural marketing ppt
Rural marketing ppt
Rajalaxmi Prakash
Rural advertising
Rural advertising
Dharmik
Rural Marketing in India: Prospects and Challanges
Rural Marketing in India: Prospects and Challanges
professionalpanorama
Recommended
Rural mkt
Rural mkt
vinay jha
International Journal of Business and Management Invention (IJBMI)
International Journal of Business and Management Invention (IJBMI)
inventionjournals
Aspectos pedagógicos del eLearning ¿mito o realidad en los sistemas de formac...
Aspectos pedagógicos del eLearning ¿mito o realidad en los sistemas de formac...
CESDE S.A
Rural marketing in pakistan mirza shakeel
Rural marketing in pakistan mirza shakeel
Mirza Shakeel
Understanding Rural Consumer Psyche is Very Important for Devising Rural Mark...
Understanding Rural Consumer Psyche is Very Important for Devising Rural Mark...
Ascent Brand Communications Pvt Ltd
Rural marketing ppt
Rural marketing ppt
Rajalaxmi Prakash
Rural advertising
Rural advertising
Dharmik
Rural Marketing in India: Prospects and Challanges
Rural Marketing in India: Prospects and Challanges
professionalpanorama
Marketing practices by fmcg companies for rural market shailu (2)
Marketing practices by fmcg companies for rural market shailu (2)
Md Aktar
Marketing practices by fmcg companies for rural market shailu (2)
Marketing practices by fmcg companies for rural market shailu (2)
Md Aktar
The future of rural marketing
The future of rural marketing
Vikram Ram
Marketing Management - Module I
Marketing Management - Module I
The Stockker
rural products
rural products
United Cold Chain & Food Processing Ltd.
rupak choudhary
rupak choudhary
rupakfeb7
Ruralretailing
Ruralretailing
gr8ajay
Rural Marketing in India
Rural Marketing in India
Rajani Devagudi
Rural marketing strategies of micro finance institutions
Rural marketing strategies of micro finance institutions
pankaj1967
Rural marketing ppt
Rural marketing ppt
Aditya Maheshwari
Rural
Rural
Samarjeet Chauhan
Rural marketing
Rural marketing
Tribhuvan University
Rural retailing
Rural retailing
Vedaant Sharma
Co-operatives & Rural Maekets
Co-operatives & Rural Maekets
Adnan Khan
Rural marketing challenges, opportunities & strategies
Rural marketing challenges, opportunities & strategies
rupanisantosh
We Like Project
We Like Project
Prashant Kotwal
Brands in rural india
Brands in rural india
Learn2Do
Unilever in India: Hindustan Lever's Project Shakti - Marketing FMCG to the R...
Unilever in India: Hindustan Lever's Project Shakti - Marketing FMCG to the R...
Anurag Kumar
Rural retailing in India
Rural retailing in India
Jigar mehta
Branding in rural areas
Branding in rural areas
Rohit Paliwal
Sponsorship
Sponsorship
Shobit Gupta
Event management
Event management
Shobit Gupta
More Related Content
Similar to Rural Marketing
Marketing practices by fmcg companies for rural market shailu (2)
Marketing practices by fmcg companies for rural market shailu (2)
Md Aktar
Marketing practices by fmcg companies for rural market shailu (2)
Marketing practices by fmcg companies for rural market shailu (2)
Md Aktar
The future of rural marketing
The future of rural marketing
Vikram Ram
Marketing Management - Module I
Marketing Management - Module I
The Stockker
rural products
rural products
United Cold Chain & Food Processing Ltd.
rupak choudhary
rupak choudhary
rupakfeb7
Ruralretailing
Ruralretailing
gr8ajay
Rural Marketing in India
Rural Marketing in India
Rajani Devagudi
Rural marketing strategies of micro finance institutions
Rural marketing strategies of micro finance institutions
pankaj1967
Rural marketing ppt
Rural marketing ppt
Aditya Maheshwari
Rural
Rural
Samarjeet Chauhan
Rural marketing
Rural marketing
Tribhuvan University
Rural retailing
Rural retailing
Vedaant Sharma
Co-operatives & Rural Maekets
Co-operatives & Rural Maekets
Adnan Khan
Rural marketing challenges, opportunities & strategies
Rural marketing challenges, opportunities & strategies
rupanisantosh
We Like Project
We Like Project
Prashant Kotwal
Brands in rural india
Brands in rural india
Learn2Do
Unilever in India: Hindustan Lever's Project Shakti - Marketing FMCG to the R...
Unilever in India: Hindustan Lever's Project Shakti - Marketing FMCG to the R...
Anurag Kumar
Rural retailing in India
Rural retailing in India
Jigar mehta
Branding in rural areas
Branding in rural areas
Rohit Paliwal
Similar to Rural Marketing
(20)
Marketing practices by fmcg companies for rural market shailu (2)
Marketing practices by fmcg companies for rural market shailu (2)
Marketing practices by fmcg companies for rural market shailu (2)
Marketing practices by fmcg companies for rural market shailu (2)
The future of rural marketing
The future of rural marketing
Marketing Management - Module I
Marketing Management - Module I
rural products
rural products
rupak choudhary
rupak choudhary
Ruralretailing
Ruralretailing
Rural Marketing in India
Rural Marketing in India
Rural marketing strategies of micro finance institutions
Rural marketing strategies of micro finance institutions
Rural marketing ppt
Rural marketing ppt
Rural
Rural
Rural marketing
Rural marketing
Rural retailing
Rural retailing
Co-operatives & Rural Maekets
Co-operatives & Rural Maekets
Rural marketing challenges, opportunities & strategies
Rural marketing challenges, opportunities & strategies
We Like Project
We Like Project
Brands in rural india
Brands in rural india
Unilever in India: Hindustan Lever's Project Shakti - Marketing FMCG to the R...
Unilever in India: Hindustan Lever's Project Shakti - Marketing FMCG to the R...
Rural retailing in India
Rural retailing in India
Branding in rural areas
Branding in rural areas
More from Shobit Gupta
Sponsorship
Sponsorship
Shobit Gupta
Event management
Event management
Shobit Gupta
Branding
Branding
Shobit Gupta
HMT.. A FAILURE???....
HMT.. A FAILURE???....
Shobit Gupta
INDIAN Tourism
INDIAN Tourism
Shobit Gupta
Six sigma at Motorola
Six sigma at Motorola
Shobit Gupta
WEDNESDAY
WEDNESDAY
Shobit Gupta
Leadership
Leadership
Shobit Gupta
sales need follow up
sales need follow up
Shobit Gupta
can kwality walls heat the beat??..
can kwality walls heat the beat??..
Shobit Gupta
More from Shobit Gupta
(10)
Sponsorship
Sponsorship
Event management
Event management
Branding
Branding
HMT.. A FAILURE???....
HMT.. A FAILURE???....
INDIAN Tourism
INDIAN Tourism
Six sigma at Motorola
Six sigma at Motorola
WEDNESDAY
WEDNESDAY
Leadership
Leadership
sales need follow up
sales need follow up
can kwality walls heat the beat??..
can kwality walls heat the beat??..
Recently uploaded
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
Neil Kimberley
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
hemanthkumar470700
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
NZSG
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
P&CO
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
AmzadHosen3
Organizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
Seta Wicaksana
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Dipal Arora
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
allensay1
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
priyanshujha201
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Sheetaleventcompany
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
Recently uploaded
(20)
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
Organizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Rural Marketing
1.
Making Inroads
Into Hinterlands Rural Marketing SHOBITGUPTA
2.
A CLASSIC QUESTION
“Improving the life of billions of people at the bottom of economic pyramid is a noble endeavor. It can also be a lucrative one” C.K. Prahlad
3.
4.
LIC sold 55
percent of its policies in rural India.
5.
50% BSNL connections
are rural.
6.
60% Rediffmail users
are from small towns.
7.
8.
Rural Markets are
future Battlegrounds
9.
10.
To study the
present scenario of rural marketing in India.
11.
To study the
role of advertisement in rural India.
12.
To study the
constraints in marketing communication in rural India.
13.
To study the
challenges faced by rural marketers in India.
14.
15.
Attractiveness of Rural
Market
16.
17.
Rising propensity
18.
Growth in consumption
19.
Life cycle changes
20.
Life cycle advantages
21.
Market growth rate
higher than urban
22.
Rural marketing is
not expensive
23.
24.
Pricing Framework
25.
Cost Competition Demand
26.
DesigningPromotion
27.
28.
Creating message content
or appeals
29.
Evolving message structure
30.
Developing message format
31.
Choosing message source
32.
Selecting the channel
33.
Deciding on promotion
mix
34.
35.
To improve product
knowledge among target customers.
36.
To strengthen liking
or preference to buy the product.
37.
38.
Message Format Pictures,
dramatizing voices, attractive expressions and color have more influence on rural
39.
Message Source
40.
41.
Create opinion leaders
42.
Develop advertising that
has high conversational value
43.
Train middlemen in
interacting with consumers
44.
45.
Sampling
46.
47.
Retailer
48.
Vans
49.
Weekly haats &
Bazaars
50.
51.
Cooperative Societies
52.
Public Distribution System
53.
Petrol Pumps
54.
Agricultural Input Dealers
55.
NGOs
56.
Barefoot Salesman
57.
58.
59.
27 owned &
17 franchise operations
60.
Using Celebrities
61.
30% revenue from
rural sector
62.
“Thanda…” campaign
63.
64.
“Namak Ho Tata
Ka, Tata Namak”
65.
15% spends on
promotion
66.
2002, “DeshkaNamak”
67.
Television
68.
Wall Painting
69.
70.
Enjoys 50% market
share
71.
“Colgate fresh energy
gel”
72.
Use of mass
media
73.
Opinion Leader
74.
75.
Stressing in trade
related activities.
76.
Making mosquito mats
machine available at electronic shops, painting shops for free gifts.
77.
carried out product
distribution through vans and educate the rural
78.
Download now