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"Social Me What?" Social Media for Non-profits and Associations

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Shonali Burke
Shonali Burke

In November 2009, I spoke at a PRSA-NCC (National Capital Chapter) event geared towards associations and non-profits. We examined how these groups can break through the haze surrounding social media and use it effectively to further their missions.

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Social Me What? Shonali Burke, ABC Presented at PRSA’s National Capital Chapter November 18, 2009
Cartoon: http://www.flickr.com/photos/hubspot/3196650975/
Nonprofits & Social Media 88% experimenting, 51% active users 85% will use SM more 61% intrigued but struggle with SM Source: Weber Shandwick Social Impact Survey, Nov. 12, 2009: http://impact.webershandwick.com/?q=social-impact-survey-finds-88-nonprofits-experimenting-social-media
Twitter ,[object Object]
“Listen” (monitor)
Respond
Participate
Research
Engage
Customer service
Quality v. quantity,[object Object]
Status updates
Groups
Recommendations
Q&A
Blog Integration
Twitter Integration

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"Social Me What?" Social Media for Non-profits and Associations