1. Toy Story 3
Age: Primarily young children but secondary
audience of teens and adults.
The toy story sequels can’t be characterized to a
specific target audience because their sequels have
had massive gaps between each one. There was a
decade between the first toy story movie and the
third one so this shows that the target audience
would’ve grown up however they would still want
to watch it.
Gender: Male & Female
The gender would obviously be both because
children overall will enjoy watching this.
Ethnicity: Any
Demographic: Young kids
Psychographic: Mainstreamers
The reason for it being mainstreamers is because it
follows the typical theme of a Hollywood movie and
will attract all types of audiences which is why it
can’t just be focused on one type of audience.

2. The Great Gatsby
Age: 20-50
The primary target audience age for this film will be adults as they
will appreciate this classic tale that is made into a film. However a
lot of younger people will appreciate watching this too.
Gender: Female
Due to the fact that Leonardo Di Caprio is in this, it will really attract
the female audience.
Ethnicity: White and Black
In these historical times, there would only be white people featured
in this film so it does make sense that mainly white people would
watch this however the soundtrack of this film is very rhythm and
blues and this would attract a wider variety of ethnicity
Demographic: B
Psychographics: Explorers
Explorers will like this film because it explores the history of what it
was like in America at this time and what it was like to be upper
class there. It also explores a deep love story revived from a young
love. People of the demographic B would be able to relate to this
because it is from a more historical time.

3. End of Watch
Age: 18-30
This film is very action filled and crime filled. These factors
tend to attract a lot of younger generations as they get a lot of
adrenaline from this.
Gender: Male & Female
The primary target audience gender would be male because
most males are interested in the danger and action side of
things. However there would be a secondary audience of
Females due to the fact that there are good looking male
actors.
Ethnicity: Every
This movie is based on events that happen in real life so
therefore there needs to be a good mix of all ethnicities.
Demographic: B, D and E
Psychographics: Strugglers and Explorers

4. This is the End
Age: 15-25
The humour that is used in this is very full on so this would appeal
to a young audience.
Gender: Male & Female
Males will enjoy this film because they will be able to relate to the
things that happen to these 6 men throughout the film and the
way they act.
Females will also enjoy this because some of the actors (James
Franco) are really good looking and they will enjoy watching
something like this.
Ethnicity: Any
Demographic: D and E (students)
People that are unemployed/students will enjoy this film because
it is essentially loads of famous people living a fabulous summer.
Psychographics: Aspires

5. Project X
Age: 13- 25
This is because these are the ages where people would be most
likely to have wild parties and have fantasies about having wild
parties like this.
Gender: Male & Female
The main gender audience would be male because a male is
more likely to throw a party in their own house and allow it to
be trashed etc.
However the secondary target gender is female because it is not
stereotypically correct to say that only males will throw parties
because this isn’t true.
Ethnicity: Any
Demographic: E (students)
The target demographic for this film is clearly students and the
reason for this is due to the fact that teenagers love to party and
have fun. Teenagers that watch this trailer will be even more
intrigued to watch the film and also to have their own parties.
Psychographic: Strugglers and Explorers