SEO can be tricky when you’re just starting a brand. Learn from our top marketing experts on what it takes to make sure your products are easily found on the web.

1. SEO with
Shopify
#SHOPIFYRETAILTOUR

2. Hi, I’m Rhian!
ABOUT ME
COO at New Leaf Labs
Background in banking, offline and online retail
Current obsession: direct-to-consumer anything

3. Let’s talk SEO

4. So, what is SEO?
Search Engine Optimization
How your site ranks on
search engines
RankBrain

5. Why is it important?
Search and Direct traffic account for over
74% of all traffic to your website
Average user makes a search query 3x day
on their desktop (think mobile first)
51% of all clicks on Google ( US) go to non
Google affiliated sites
<31% of clicks happen on page 1, 14% on
page 2..

6. (Backchannel, June 18)
“Type a quote here.”

7. –Duane Forrester, Senior Product Manager, Bing
“On a broad scale, I see SEO becoming a
normalized marketing tactic, the same way
TV, radio, and print are traditionally
thought of as marketing tactics."

8. Road map
Do these things
Don’t do these things
What’s coming in 2017

9. Do these things

10. Make sure you are keyword minded
Conversational Queries
Group SEO keywords into exceptional content
Write for humans and human brains
Gather keywords, group keywords, generate
ideas (Dr.Pete @ Moz)

11. Implement these ASAP!
Title Tags
Meta Descriptions
Alternative Text
Content (Product Descriptions, Blogs)
No broken pages
Submit your sitemap
Compress your images!

12. Let’s dissect
title tag
sitelinks
meta description

13. Great content & product descriptions

14. Add ALT text to images

15. Be fast on both mobile and desktop
Prevent people
leaving your site
by keeping it fast
Most common
issue is image
size

16. LIVE DEMO

17. Have an outbound marketing
strategy that doesn’t suck.

18. Don’t do these things

19. Don’t do these things
Have a non mobile-friendly site
Buy backlinks
Use “meta tags”
Write like a robot
Create duplicate content
Take short cuts

20. 2017

21. Death to popups…sorry.

22. Resources
SEOManager.com
SEO power tool, 27 features, more coming
kraken.io
Free web based image optimization
keywordtool.io
Free web based keyword tool
moz.com
Paid tools (SaaS)
Amazing blog

23. Free Download
newleaflabs.com/freebook
Shopify Empire

24. Thank you! Any
questions?