Learn how the brand gathered key social data via an integrated social campaign.

1. HOW WRANGLER WESTERN ACQUIRED NEARLY
12,000 EMAILS WITH INTEGRATED SOCIAL CAMPAIGN
ICONIC BRAND SKYROCKETS FAN ENGAGEMENT AND REACH WITH SOCIAL SWEEPSTAKES
GOAL
GENERATE AWARENESS, INCREASE ENGAGEMENT, AND INCREASE SUBSCRIBERS
A prominent sponsor of the CMA Music Festival, Wrangler Western looked to amplify
their presence through social channels to generate awareness with their community
fan base and encourage engagement of existing fans before, during, and after the
annual CMA Music Festival. The team also looked to increase their reach among fans
and friends of fans to expand their social footprint.
CAMPAIGN
INTEGRATED SOCIAL SWEEPSTAKES
Wrangler Western created a campaign that
included a dynamic and sharable sweepstakes
with customized entry and thank you pages,
encouraging fans to enter to win a 5-night
trip to the CMA Music Festival. To promote
the sweepstakes on social, the team executed
a number of tactics, including a custom
Facebook app, Facebook ad buys, Facebook
posts with trackable links, and an updated
Facebook Timeline cover photo.
Through other marketing channels, the
Wrangler Western marketing team promoted
the sweepstakes via their e-mail database,
brand and e-commerce sites, and partner
promotion with well-known country singers.
Shoutlet, Inc. 2013 • v13.01
shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet

2. RESULTS
MORE THAN
254%
63% INCREASE IN
11,276
FACEBOOK FANS
INCREASE IN DAILY
FACEBOOK REACH
DAILY FACEBOOK
ENGAGED USERS
SWEEPSTAKES
ENTRIES
48,000 NEW
After launching the sweepstakes, the team noticed a significant boost in customer awareness
online and an increased level of engagement in their community with more than 48,000
new likes and positive comments on their page. After the three-week promotion, Wrangler Western
not only surpassed goals in new fan and follower acquisition, but also in engagement and reach,
resulting in new, meaningful connections with their fans.
We recognize the potential
sweepstakes have on not only growing
our online fan base, but also engaging
with our existing fans. When it came
to the CMA Music Festival, we were
able to utilize Shoutlet to easily
execute our creative ideas for building
excitement around the event and
bringing the onsite experience online
to drive results that exceeded
our expectations.
Edyie Brooks-Bryant
Senior Marketing Manager
Wrangler
HOW SHOUTLET HELPED
Wrangler Western and their agency
collaboratively utilized Shoutlet’s Social
Canvas® and Social Contests features to
implement and manage the sweepstakes,
creating a customized form that grabbed
customer demographic data and added to
Social Profiles™, including e-mail addresses
for future marketing efforts. Contest
management allowed the teams to track the
success and final metrics for the promotion.
To promote the contest on social, Wrangler
Western used Shoutlet Posting and Calendar
to plan and distribute trackable links and
videos. The team identified high-performing
content to optimize their messaging during
the sweepstakes period.
ABOUT SHOUTLET, INC.
Shoutlet is a leading independent enterprise-class cloud-based social marketing platform that
enables marketers to publish, engage, and measure social marketing campaigns and activities
on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, and YouTube. Its
industry-leading, enterprise class functionality includes tools for social CRM, creative design,
social listening, ads, workflow management, contest design and execution, and top-notch
analytics for easy integration with the industry’s leading web analytics tools from Google
Analytics, IBM Digital Analytics, Omniture, and Webtrends. Shoutlet’s SaaS-based model gives
customers the control and flexibility they want and need, and is rooted in a strategic partnership
that provides the necessary resources and counsel to execute successful social campaigns.
Shoutlet, Inc. 2013 • v13.01
shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet