Hiring an SEO company requires careful consideration. It is important to ask an SEO company about their past clients and check references to evaluate their success. You should also ask questions about their specific strategies to improve your website's rankings and get a sense of how they will tailor their SEO process to your business model. Doing due diligence in asking the right questions upfront is key to finding an SEO consultant that can effectively boost your online presence and compete with your competitors.