This presentation discusses project Bvlgari, The Luxury Education Foundation, Columbia Business School, and Parsons School of Design. The author was involved with design factors, marketing ideas, and user research for the project. The presentation is for viewing purposes only and all rights are reserved for the participating organizations.

1. This presentation entails information regarding project Bvlgari, The Luxury Education
foundation, Columbia Business School, and Parsons School of Design. My involvement
dealt with design factors, marketing ideas, and industry - user research.
The following presentation is for viewing purposes only.
© 2008 shradha mehta !

2. Mikel Achotegui • Cristina Black
Shradha Mehta • Francesc Minoves
ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!

3. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!

4. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!

5. “Low-influence area” customers! “High influence area”
customers!
Short In the shop protocol!
term!
(attract)! The “Bulgari essentials“!
E-commerce site package!
The “Bulgari
essentials“ tour!
E-visit to the
Long term! shop!
(retain)!
The B lounge!
Bulgari cares!
Follow up!
Bulgari in the sky!
ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!

6. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!

7. Target Cities! Relevant Museums! Upcoming Events!
Charlotte, NC! Mint/North Carolina Museum of NA!
Art!
Dallas, TX! Dallas Museum of Art! 2008: Tutankhamun and the Golden Age
of the Pharaohs !
Houston, TX! Museum of Fine Arts! Ongoing: Byzantine and Medieval
Collection!
Los Angeles, CA! J. Paul Getty Museum! 2007-2008: Medieval Treasures!
Miami, FL! Bass Museum/Miami Art Museum! Ongoing: Treasures from Bass
Museum of Art (Italian, Greek, and
Roman Art)!
San Diego, CA! San Diego Museum of Art! Ongoing: European Old Masters!
San Francisco, CA! De Young/ SF MOMA! Current: Greek Bust from the British
Museum Collection!
Seattle, WA! Seattle Art Museum! 2008 – Roman Art from the Louvre!
ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!

8. Dear Ketty,!
We are proud to announce the opening of our new online store. Here you
will be able to find XXXXXXX XXXXXXXXXX XXXXXXXXX XXXXXXXX XXXXXXX
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XXXXXXXX XXXXXXX XXXXXXXXXX XXXXXXXXX XXXXXXXX !
XXXXXXX XXXXXXXXXX XXXXXXXXX XXXXXXXX XXXXXXX XXXXXXXXXX
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XXXXXXX XXXXXXXXXX XXXXXXXXX XXXXXXXX !
Check the new Bulgari Accessories collection fall 2008!
ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!

9. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!

10. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!

11. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!

12. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!

14. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!

15. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!

16. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!

17. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!

18. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!

19. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!

20. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!

21. The Thomas Crown Affair
Pret -a -Porter
Evita
Minority Report
ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!

22. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!

23. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!

24. Mikel Achotegui • Cristina Black
Shradha Mehta • Francesc Minoves
ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!