A project proposal presented to a diamond company to promote celebrating the green revolution through the jewelry design outlet.

1. This presentation entails information regarding project Green for Firestone. Firestone is a
company within the Jewelry industry. I took on a freelance opportunity relating to a “green
line” concept they wanted to implement towards existing accounts. My involvement dealt
implementing the assignment and executing a powerpoint to pitch an innovative
idea to accounts.
The following presentation is for viewing purposes only.
© 2008 shradha mehta

2. Celebrating Green

3. How these products support green
Assurance
[] We use resources that adopt to strict environmental and
social standards
[] No resources from gold mines where children dig for gold under
harsh working conditions
[] We follow the conflict free criteria placed under the
Kimberly Process assuring no usage of “blood diamonds”

4. How these products support green
Proceeds
[] The proceeds received upon purchasing a product from the collection
will go to one of the green charities selected - consumers choice
[] Also providing the option of a personal “This donation was made
by ....” upon the purchase
[] An informational postcard given with the purchase regarding the
selected charity, their organization, and how one can get involved

5. How these products support green
Products
[] The design concepts of our products revolve around the
idea of longevity
[] The products are icons suggesting empowerment of balance,
peace, growth, harmony, organic structures, floral motifs, and nature
oriented forms
[] Each piece in the collection has a name and a brief narrative
about how the specific design attributes of the piece further
symbolize a greener future

6. How these products support green
Packaging
[] Our packaging serves as an informational guide on sustainable
practices in the world of jewelry, as there will have fine print with facts
about this specific green purchase
[] The paper used for packaging will be plantable flowering
seed paper
[] The packaging form can be a simple brochure, similar
to seed packaging with the jewelry piece in a small bag
substitutive to seeds
[] The packaging form can be driven by origami paper art, along with a
small insert of fine print about sustainable practice
regarding the purchase

7. How these products support green
Brochure

8. How these products support green
Origami