We are a Medico-Marketing Support Service and Customized IT Solutions Company established
in 2004 and offering innovative products and services to the global pharmaceutical and biotech
industries. Headquartered in Mumbai with a branch office in Hyderabad, the firm was conceived as an attempt to manage the information overload and provide customized and innovative solutions to the global healthcare and allied industries.
The team is a blend of global professionals with wide experience in Healthcare, IT, Biotechnology
and broad training in business and strategy
Our products and services provide clients with the innovative solutions to maximize growth
opportunities and life-cycle of existing products.
Business model includes a comprehensive suite of services designed to impart a global
perspective in two distinct portfolios: IT Solutions - Website Development & Maintenance and
Medico-Marketing Support Services
3. Our Working Style Collaboration By understanding your needs we can deliver valuable and innovative solutions. But we also remember there might be more than one way forward We are focussed on maximising real-world results. We understand the complexities of your position and the difficulties in implementation We work with your perspective in mind. We will proactively follow a methodology based on our expertise and your needs. We understand that the realisation of growth requires the committed involvement of stakeholders organisation-wide INNOVATIVE PRAGMATIC INCLUSIVE CHALLENGING About Us Services Expertise
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6. BCT – Scientific Content - Segments and Services Scientifc Communication Physician Driven Literature Leave Behind Literature Consumer Driven Inputs Medical Education Compiling content from Conferences, Workshop & Symposia Conference / Symposia Highlights Booklet Live Events through Webcasting Global Clinicians Address through CME Focus Group Discussions KOL Management Medical Writing Abstracts and Manuscripts (Stand alone & Part of larger project) Posters and Presentations Branding Solutions Product Monographs Booklets (Molecule / Indication Based Training Material Patient Literature Multilingual Focus Group Discussions Booklets (Molecule / Indication Based Animation Films BOTH PRINT AND ELECTRONIC SOLUTIONS / PROGRAMMING News Letters CME Packages and Slide Kits New Launch Support Services Other Services Medical and Market Intelligence Online Services Intranet / Extranet Development Physician / Brand Websites Online Journals Clinic Data Management / Patient Therapy Management Programs Flash Slide Presentations Case Study Compilations Names / Logo Design / Positioning / Launch Strategy / Supporting Scientifc Content SMS Monitoring System About Us Services Expertise
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13. Our Support to Clients in the Product Development Process Segmentation For illustrative purposes only – Non-Exhaustive About Us Services Expertise Methodology Line Extension Concept Use Tests Conjoint Studies Segment- ation Market Definition And Feasibility Usage and Attitude Feasibility Studies Idea Generation Qualitative Concept Screening Qualitative Conjoint Studies Launch Tracking Studies Retail Channel Tracking Customer Satisfaction Product/ Brand Re-launch Pricing Research Segment- ation Needs Analysis Communication Development Advertising Pretest Qualitative Concept Testing Qualitative Concept Use Tests Conjoint Studies