lcfn strategy (leader challenger follower niche), marketing strategy

1. 1/1/2004
Edgewater College - HRM
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2. STRATEGIES
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3. Market Leader’s Mind
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4. LEADER STRATEGIES
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5. Market Challengers’s Mind
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6. CHALLENGER STRATEGIES
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7. EXAMPLES
 IBM ON MICROSOFT
 TOYOTA ON GENERAL MOTORS
 CANON ON XEROX
 HYUNDAI ON MARUTHI
 PEPSI ON COKE
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8. Market Follower’s Mind
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9. FOLLOWER STRATEGIES
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10. Market Nicher’s Mind
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11. SPECILIST ROLES OF NICHES
Product-line specialist
Customer size specialist
Specific customer specialist
Quality- price specialist
End use specialist
Geographic specialist
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12. MULTIPLE NICHING
Firm should `stick to its niching’ but
not necessarily to its niche. That is why
multiple niching is preferable to single
niching. By developing strength in two
or more niches the company increases
its chances for survival.”
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14. INNOVATION – Old Thinking
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15. INNOVATION – Change in Thinking
There is a way to do it better – find it
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16. INNOVATION- Only differentiating
Factor
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17. The best way to have good idea is to have a lot of ideas
1/1/200412/9/2011
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18. The essential part of innovation is not to be afraid of fail
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19. 12/9/2011
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20. 1/1/2004
Edgewater College - HRM
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21. 12/9/2011
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