Más contenido relacionado Mobisoko Presentation - AITEC East Africa Summit Nov 2011 1. Mobisoko: An Application
Market Place for Africa
Presented at:
AITEC East Africa Summit Nairobi, Nov. 2011
By
Michael Wakahe
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2. Table of Contents
About Initiative
Market Research
App Store Components
Business Model & Benefits
Future Milestones
Copyright © Mobisoko 2011. All Rights Reserved.
3. About Initiative
Mobile Application Distribution
Localization for Africa
Mobile software agnostic
Operator agnostic
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4. About Initiative
Foreign based app stores not synonymous
with locals
Account Creation & Billing in foreign currency
Operators create “walled garden”
Complex operator product development
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8. App Store Main Components
Web & WAP interface
SMS & USSD interface
Developer Profile
Administrative Control Panel
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9. App Store Auxilliary Components
Documentation - Guides, EULA, Policies
Social Media
Customer Relationship Management
Reporting & Statistics
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10. Interface Components
Select by Top 10, Latest
Select by Genre
Select by Phone Model
Feedback
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12. Business Models
Charge for Campaigns
Integration with billing systems
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13. Auxilliary Benefits of Initiative
Employment - Kazi kwa Vijana
Local content disbursement
Kenya & Africa as an ICT destination
Research for hardware vendors, operators,
advertisers & others
Promoting local talent
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14. Future Milestones
R&D Web & WAP: < 1 month
R&D SMS & USSD: by Q2 2012
Technical Scaling: Q3 2012 and beyond
Technical scaling includes security, failover & high availability,
language translation, media asset repository* Some possible
auxilliary systems: widget engines, advertisement engines, RAD
tools, content signing, testing tools and facility, server side hosting,
bluetooth app dispensers
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15. Future Milestones
Collaboration with learning institutions
Publicity events e.g. Mobile Monday at iHub
Invite for general collaboration - advertisers, big game developers
e.g. Angry Birds, operators, billing systems, business people
Campaigns across EA then Africa
Promotional activities e.g. competitions, boot camps, media
features, advertisement on paraphernalia
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16. Contacts
Team members:
Juliana Rotich
Kipchumba Koimett
Michael Wakahe
Mulumba M. Lwatula
Tim Kamau
Copyright © Mobisoko 2011. All Rights Reserved.