sh404SEF talk from Yannick Gaultier at JoomlaDay South Africa 2011, in beautiful Cape Town

1. sh404sef,
seo and analytics
JoomlaDay South Africa
20.08.2010

2. What's the plan ?
a - What are we talking about ?
b - A quick timeline
c - Why would you use it ?
d - Basic features
e - Recent additions
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3. Questions
1 - Using or have used sh404SEF ?
2 - Familiar with URL rewriting
and SEO ?
3 - Collect site analytics data?
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4. a - What are we talking about ?
a Joomla 1.5/1.6/1.7 extension
adds SEO features
fix SEO issues
improves security
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5. a - What are we talking about ?
Contact info
Home : anything-digital.com/3w
Support : anything-digital.com/34p
F.A.Q. : anything-digital.com/3u
Manual : anything-digital.com/3h
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6. b - A quick timeline
late 2005
build personal sites, want multilingual SEF urls
modify 404SEFx
late 2006
publish hacks on forums
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7. b - A quick timeline
early 2007
dedicated support site (1st june '07)
lots of new features
early 2008
native Joomla 1.5 (jan. 2008)
650 downloads / day
5000+ forum members
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8. b - A quick timeline
sept 2009
becomes GPL commercial
(loose 230+ reviews!)
Anything Digital sales partnership
sept 2010
development back on track, new features
organized support
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9. c - Why would you use it ?
more details
What it does: anything-digital.com/yk
What it doesn’t: anything-digital.com/k3x
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10. c - Why would you use it ?
SEO results
better SEF urls (ranking, backlinks boost)
largest number of plugins in the Joomla world
better page titles, hx tags, read more links
duplicate content
shurl (backlinks)
(
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11. c - Why would you use it ?
SEO results
analytics data
anti-spam
table-less joomla output (1.5x only)
detailed 404 logs (time, I.P., user agent)
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12. c - Why would you use it ?
user friendliness
nice urls, speed (rejected attacks)
shurl
outgoing links
analytics data
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13. c - Why would you use it ?
improved security
url check, XSS
anti-flooding
anti-spam (Project Honey Pot)
IP, user-agent white/black list
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14. d - Basic features: SEF urls
Search Engines Friendly urls
today : Friendly URLs
for people
for search engines
largest # of plugins to support
3rd-party components
(Yes, still very much for search engines)
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15. d - Basic features: SEO
Search Engines Optimization
complex, many factors
on page, off page (backlinks, age,...)
sh404sef : on page optimization
(and also off-page!)
#1 factor : page title, not SEF url
(seomoz)
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16. d - Basic features
Installs like any extension
Upgrades keep all data
Default settings are usually OK
review settings before enabling!
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17. d- Basic features
Enabling with default settings :
SEF urls have /index.php/ (don't require .htaccess)
most important seo improvements
most important security checks
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18. e – Recent additions: shurl
shurl, joomla own tiny urls
auto-create short urls
shurl generated:
k206
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19. e – Recent additions: shurl
user requests :
www.mysite.com/k206
sh404sef 301 redirects to
www.mysite.com/best-SEO-practices.html
put /k206 on your business cards,
leaflet, printed ads, tweets, speak
over phone
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20. e – Recent additions: shurl
don't rely on 3rd-party
users know to which site they go
before clicking
SEO backlinks boost
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21. e – Recent additions: 404 page
404 error page matters
keep users on your site
help them find what they want
Joomla handling: room for
improvement
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22. e – Recent additions: 404 page
Joomla! may returns code 200
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23. e – Recent additions: 404 page
Better than
1.5, but not
enough
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24. e – Recent additions: 404 page
Help user
Keep user on
your site
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25. e – Recent additions: mobile
easy support for mobile users
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26. e – Recent additions: Analytics
SEO is measuring things
many Joomla users don't
make it easy
make it better
Choice: Google Analytics 26

27. e – Recent additions: Analytics
Collect analytics data
Flexible, easy
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28. 28

29. e – Recent additions: Analytics
manager: more powerful
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30. e – Recent additions: better
collect more data than G!
more to come (separate extension)
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31. e – Recent additions: Canonical
automatic handling of
rel=canonical
Virtuemart, Flexicontent
also in headers, for PDF
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32. FIN
(the end)
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