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ASFA National Conference 2011

     Adventures through
     the twitter-glass




14 November 2011
!

                          With the theme of ASFA 2011 being
                          Making the BIG connection I decided
                          to join in on the live tweeting.
                          #asfa2011 was a unique way of
                          experiencing the event.
                          No longer is sitting in the audience a
                          purely passive experience. I could
                          share my comments on what we were
                          hearing and see what others thought.
                          Choosing which concurrent session to
                          attend is sometimes difficult. Twitter
                          meant I could still share the highlights
                          of sessions I didn’t attend.



    And it was a bit of fun!
There are plenty of websites giving advice
There are even academic studies of the phenomenon
It even started before the event
First item on the agenda: Communications Awards breakfast presentation
The anticipation grows as the formal opening approaches
And it begins: first the ASFA CEO and then opening plenary session
Session 1B : Uptake of social media – experiences of using it in corporate
branding
Session 1C: The new risk scale – how is it measuring up?
The Boost Juice Lady & the Red Balloon Lady
Day 2 and some a little worse for wear – a couple of economists then the
Hon. Bill Shorten MP, Minister for Financial Services and Superannuation
Future industry challenges and opportunities from a Chair’s perspective
More from the concurrent sessions
And some random tweets
The regulator and the Opposition spokesman
General information only                                                                                  About Deloitte
This presentation contains general information only, and none of Deloitte Touche Tohmatsu Limited,        Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited
Deloitte Global Services Limited, Deloitte Global Services Holdings Limited, the Deloitte Touche          by guarantee, and its network of member firms, each of which is a legally separate and
Tohmatsu Verein, any of their member firms, or any of the foregoing’s affiliates (collectively the        independent entity. Please see www.deloitte.com/au/about for a detailed description of the legal
“Deloitte Network”) are, by means of this presentation, rendering accounting, business, financial,        structure of Deloitte Touche Tohmatsu Limited and its member firms.
investment, legal, tax, or other professional advice or services. This presentation is not a substitute
for such professional advice or services, nor should it be used as a basis for any decision or action     Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients
that may affect your finances or your business. Before making any decision or taking any action that      spanning multiple industries. With a globally connected network of member firms in more than 140
may affect your finances or your business, you should consult a qualified professional adviser. No        countries, Deloitte brings world-class capabilities and deep local expertise to help clients succeed
entity in the Deloitte Network shall be responsible for any loss whatsoever sustained by any person       wherever they operate. Deloitte's approximately 169,000 professionals are committed to becoming
who relies on this publication.                                                                           the standard of excellence.
                                                                                                          About Deloitte Australia
                                                                                                          In Australia, the member firm is the Australian partnership of Deloitte Touche Tohmatsu. As one of
                                                                                                          Australia’s leading professional services firms. Deloitte Touche Tohmatsu and its affiliates provide
                                                                                                          audit, tax, consulting, and financial advisory services through approximately 4,500 people across
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                                                                                                          Liability limited by a scheme approved under Professional Standards Legislation.
                                                                                                          Member of Deloitte Touche Tohmatsu Limited

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Asfa National Conference 2011

  • 1. ASFA National Conference 2011 Adventures through the twitter-glass 14 November 2011
  • 2. ! With the theme of ASFA 2011 being Making the BIG connection I decided to join in on the live tweeting. #asfa2011 was a unique way of experiencing the event. No longer is sitting in the audience a purely passive experience. I could share my comments on what we were hearing and see what others thought. Choosing which concurrent session to attend is sometimes difficult. Twitter meant I could still share the highlights of sessions I didn’t attend. And it was a bit of fun!
  • 3. There are plenty of websites giving advice
  • 4. There are even academic studies of the phenomenon
  • 5. It even started before the event
  • 6. First item on the agenda: Communications Awards breakfast presentation
  • 7. The anticipation grows as the formal opening approaches
  • 8. And it begins: first the ASFA CEO and then opening plenary session
  • 9. Session 1B : Uptake of social media – experiences of using it in corporate branding
  • 10. Session 1C: The new risk scale – how is it measuring up?
  • 11. The Boost Juice Lady & the Red Balloon Lady
  • 12. Day 2 and some a little worse for wear – a couple of economists then the Hon. Bill Shorten MP, Minister for Financial Services and Superannuation
  • 13. Future industry challenges and opportunities from a Chair’s perspective
  • 14. More from the concurrent sessions
  • 15. And some random tweets
  • 16. The regulator and the Opposition spokesman
  • 17.
  • 18. General information only About Deloitte This presentation contains general information only, and none of Deloitte Touche Tohmatsu Limited, Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited Deloitte Global Services Limited, Deloitte Global Services Holdings Limited, the Deloitte Touche by guarantee, and its network of member firms, each of which is a legally separate and Tohmatsu Verein, any of their member firms, or any of the foregoing’s affiliates (collectively the independent entity. Please see www.deloitte.com/au/about for a detailed description of the legal “Deloitte Network”) are, by means of this presentation, rendering accounting, business, financial, structure of Deloitte Touche Tohmatsu Limited and its member firms. investment, legal, tax, or other professional advice or services. This presentation is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients that may affect your finances or your business. Before making any decision or taking any action that spanning multiple industries. With a globally connected network of member firms in more than 140 may affect your finances or your business, you should consult a qualified professional adviser. No countries, Deloitte brings world-class capabilities and deep local expertise to help clients succeed entity in the Deloitte Network shall be responsible for any loss whatsoever sustained by any person wherever they operate. Deloitte's approximately 169,000 professionals are committed to becoming who relies on this publication. the standard of excellence. About Deloitte Australia In Australia, the member firm is the Australian partnership of Deloitte Touche Tohmatsu. As one of Australia’s leading professional services firms. Deloitte Touche Tohmatsu and its affiliates provide audit, tax, consulting, and financial advisory services through approximately 4,500 people across the country. Focused on the creation of value and growth, and known as an employer of choice for innovative human resources programs, we are dedicated to helping our clients and our people excel. For more information, please visit our web site at www.deloitte.com.au. Liability limited by a scheme approved under Professional Standards Legislation. Member of Deloitte Touche Tohmatsu Limited