if you don't want to be trapped. you have to know well on digital. you have to understand whatever movement. The most important thing is "You have to know which item really effected on your business" - Focus on outcome not output

1. Do You know well on Digital Marketing??
Prepare yourself before getting trapped!!

2. Why digital marketing
• Faster
•Cheaper
• Customizable
•Targetable
• Trackable

3. Quality Fast
Cheap
Get quality with low cost
But it need time….
Get fast output with low cost
But it might low quality
Get quality with fast output
But it might costly

4. Garbage in – Garbage out
The great deliverability came from the good input

5. Have you ever seen these fan pages???

6. What they are talking about
you??

7. So…The Brief is Not Only…..
• A list of instructions.
• A checklist.
• A form to fill out.
• A copy and paste job.
• An easy document to write.

8. Then In summary what should be in brief

9. You are talking to the right target?
Who is your Strategic customer

10. Just doing on only Google & Facebook
– it’s enough??
Do You Forgot??
• Display
• Twitter
• Influencer

11. Viral Viral Viral –
Is it controllable??
Viral can design but can’t control

12. It’s really need planning, Designing, Supporting

14. Content is the king–
but the content with wrong platformis
Useless

16. There is no “Sound on digital billboard”
Does TVC really match on this type of media??

17. Facebook VDO VS YouTube VDO
VDO should be the same??
Behavior of both platform is not same – objective to consume media on each platform is not same also.

18. Number is never lie?
• 1M View is matter on your business
Number of view – is it really reflect
on your business objective??
• We are No.1 of LIKE on Facebook
| LINE | TWITTER – is it worth for your
business
• KOL has a lot of followers – So we
pick them for promote – are they
really influenced?
• SO… WHAT…

19. Focus on outcome not output

20. Thank you