1. ARGOSY B6028 Module 5 Assignment 2 LASA 2
Presentation of Strategy Audit Findings NEW
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B6028 Module 5 Assignment 2 LASA 2 Presentation of
Strategy Audit Findings NEW
In this assignment, integrate all the pieces of work you
have drafted and formally turn it into the capstone
strategy audit.
In previous assignments, you performed multiple,
specified analyses of your company (or any company
of your choosing). Those individual analyses provide
2. the needed research to successfully complete the
following LASA.
Part I: Strategy Audit Report
Using the tools and framework learned in class and
throughout the program, prepare a 15-page strategy
audit of your company with a companion presentation.
The strategy audit is a comprehensive analysis of the
company's business strategy and operating
performance, and culminates in a series of
recommendations for improving your company's
performance based on the findings and conclusions of
your analysis.
A strategy audit involves assessing the actual direction
of a business and comparing that course to the
direction required to succeed in a changing
environment. A company's actual direction is the sum
of what it does and does not do, how well the
organization is internally aligned to support the
3. strategy, and how viable the strategy is when
compared to the external market, competitors, and
financial realities. These two categories, the internal
assessment and the external or environmental
assessment, make up the major elements of a strategy
audit.
In your strategy audit:
Provide a high-level analysis of the company's
business strategy and operating performance. Be sure
to complete the following:
Analysis of the company value proposition, market
position, and competitive advantage
External environmental scan/five forces analysis
Internal environmental scan/organizational
assessment
SWOT Analysis
Balanced scorecard/strategy scorecard
4. Recommend specific tactics for improving your
company's strategic alignment and operating
performance.
Recommendations can include but are not limited to
tactics in marketing, branding, alliances,
mergers/acquisitions, integration, product
development, diversification or divestiture and
globalization (if you recommend your company go
global, you must include a supply chain analysis and
an analysis of your firm's global capabilities).
Explain how the recommendations will help the
company achieve its strategy and vision.
You are to write this report as though you are a
consultant to your company, and are addressing the
executive officers of this company. You will collect and
analyze a large amount of data in producing your
report, but your final product will be condensed and
focus on presenting your analysis findings and
conclusions.
Your report should consist of the following sections in
the given order.
5. Executive summary (1 page): A concise and insightful
summary of the significant findings of your analysis
and the recommendations you have for your executive
team.
Strategic issues and recommendations(5 pages):
Identify 5-7 most important strategic issues facing
your business unit. Strategic issues arise from a
mismatch between internal capabilities and external
trends such that important opportunities are not being
pursued or significant external threats are not being
addressed under the current strategy.
The strategic issues list should integrate your SWOT
analysis, your Five Forces analysis, and the
organizational assessment and external environmental
scan completed earlier during the course. These
detailed analyses are the foundation for your final set
of findings and recommendations presented to the
executive team.
6. In developing your recommendations for addressing
each strategic issue, consider misalignments that
might be apparent in different operating areas:
Product portfolio: Are there changes to the target
market segment, value proposition, or positioning of
the product or service line needed?
Structure: Are the organizational roles and
responsibilities, decision-making authority, skill
requirements, and work assignments properly
configured and aligned to support the strategy?
Organizational culture or behavior: Does the
organizational culture inspire behaviors that support
the strategy? Are the mission, vision, and values
clearly articulated and aligned with the strategy? What
new behaviors are needed?
Value chain activities: Does the organization value
chain fully align with the strategy? Are their activities
that should be added, eliminated, or modified
significantly?
7. Performance measures: Do the organization's
performance measures focus on the key drivers of
strategic success? Is there a strategy scorecard that
ties the main elements of the strategy to specific
operating capabilities, including goals and key
performance indicators (KPIs) that give an indication
of incremental or predictive progress toward reaching
strategic goals?
Your recommendations should fall into these general
categories, but should be specific in terms of scope and
expected impact.
These sections have been completed earlier in the
course, and should appear as appendices:
SWOT analysis (2 pages—completed in Module 4):
SWOT matrix illustrating strengths, weaknesses,
opportunities, and threats.
Balanced strategy scorecard (4 pages—completed in
Module 4): Develop a Balanced Scorecard for your
8. business unit that reflects the key drivers for your
business strategy.
Organizational assessment (3 pages—completed in
Module 3)
External environmental scan and five-forces analysis
(3 pages—completed in Module 2)
Market position analysis (3 pages—completed in
Module 1)
Use information from your previous assignments to
support your conclusions and recommendations and
conduct additional research when needed. Make sure
you properly reference and cite so that the location of
information is clear.
Submit your 15-page report in Word format. Apply
APA standards to citation of sources. Use the following
file naming convention:
LastnameFirstInitial_M5_A2.doc.
Part II: Companion Presentation
9. Finalize the companion with a 10-slide Power Point
Presentation that summarizes the audit and
recommendations in a compelling manner that
persuades senior management to explore and possibly
implement your recommendations. The elements of
the presentation should include the following:
Title
Agenda
Summary of audit
Recommendations
Key measurements
Risks and benefits
Call to action Next
steps
10. Finalize the companion with a 10-slide Power Point
Presentation that summarizes the audit and
recommendations in a compelling manner that
persuades senior management to explore and possibly
implement your recommendations. The elements of
the presentation should include the following:
Title
Agenda
Summary of audit
Recommendations
Key measurements
Risks and benefits
Call to action Next
steps
