An overview of how WordPress can be used in your business. You may be surprised - it\'s more than blogging!

1. Sian Murphy
The Ruby Marketers
presents
Growing Your Business With Wordpress

2. Today We Will Cover

3. Today We Will Cover
• Wordpress Anatomy

4. Today We Will Cover
• Wordpress Anatomy
• What Wordpress Can Do For Your
Business

5. Today We Will Cover
• Wordpress Anatomy
• What Wordpress Can Do For Your
Business
• Getting Started

6. Today We Will Cover
• Wordpress Anatomy
• What Wordpress Can Do For Your
Business
• Getting Started
• Questions

7. But First..Wordpress Helps You With...

8. But First..Wordpress Helps You With...
• Cost Effective Website

9. But First..Wordpress Helps You With...
• Cost Effective Website
• Administer Your Business

10. But First..Wordpress Helps You With...
• Cost Effective Website
• Administer Your Business
• Build Your Business

11. But First..Wordpress Helps You With...
• Cost Effective Website
• Administer Your Business
• Build Your Business
• Publication tool

12. A Few Starting Points

13. A Few Starting Points
• Wordpress is much more than blogs

14. A Few Starting Points
• Wordpress is much more than blogs
• Choose A Corporate Website Set Up

15. A Few Starting Points
• Wordpress is much more than blogs
• Choose A Corporate Website Set Up
• Or, Blog Set up, or a...

16. A Few Starting Points
• Wordpress is much more than blogs
• Choose A Corporate Website Set Up
• Or, Blog Set up, or a...
• Web/Blog Combo

17. A Few Starting Points
• Wordpress is much more than blogs
• Choose A Corporate Website Set Up
• Or, Blog Set up, or a...
• Web/Blog Combo
• Host it on Wordpress for free

18. A Few Starting Points
• Wordpress is much more than blogs
• Choose A Corporate Website Set Up
• Or, Blog Set up, or a...
• Web/Blog Combo
• Host it on Wordpress for free
• Host yourself

19. Basic Anatomy

20. Basic Anatomy
• Open source

21. Basic Anatomy
• Open source
• Template System

22. Basic Anatomy
• Open source
• Template System
• Plugin Architecture

23. Basic Anatomy
• Open source
• Template System
• Plugin Architecture
• Publishing tool

24. Basic Anatomy
• Open source
• Template System
• Plugin Architecture
• Publishing tool
• Fully customisable when self hosted

25. How It Fits Together
Wordpress

26. How It Fits Together
+ Theme

27. How It Fits Together
Or a posher
theme

28. How It Fits Together
Theme + Skin
= final show

29. What’s Up The Back
End? Simply Log in...

32. Wordpress = Flexibility

33. Wordpress = Flexibility
• Website Set Up

34. Wordpress = Flexibility
• Website Set Up
• Blog Set Up

35. Wordpress = Flexibility
• Website Set Up
• Blog Set Up
• Web/blog combo

36. Wordpress = Flexibility
• Website Set Up
• Blog Set Up
• Web/blog combo
• Change themes, skins, colours

37. Wordpress = Connected To Your
Customers, Prospects and The World!

38. Wordpress = Connected To Your
Customers, Prospects and The World!
• Forums

39. Wordpress = Connected To Your
Customers, Prospects and The World!
• Forums
• Social Media

40. Wordpress = Connected To Your
Customers, Prospects and The World!
• Forums
• Social Media
• Blogs

41. Wordpress = Connected To Your
Customers, Prospects and The World!
• Forums
• Social Media
• Blogs
• Communities

42. Wordpress = Traffic

43. Wordpress = Traffic
• SEO - integrated link management

44. Wordpress = Traffic
• SEO - integrated link management
• SEO - On and off page optimisation

45. Wordpress =
Publication Traffic

46. Wordpress =
Publication Traffic
• Pings

47. Wordpress =
Publication Traffic
• Pings
• Social Media Automation

48. Wordpress =
Publication Traffic
• Pings
• Social Media Automation
• Regular content

49. Wordpress =
Publication Traffic
• Pings
• Social Media Automation
• Regular content
• Feeds

50. Wordpress = Control

51. Wordpress = Control
• You choose your hosting

52. Wordpress = Control
• You choose your hosting
• You control & Update Your Content

53. Wordpress = Control
• You choose your hosting
• You control & Update Your Content
• You have control of Your website!

54. Wordpress = Cost
Effective Websites

55. Wordpress = Cost
Effective Websites
• Avoid a custom build to Set up

56. Wordpress = Cost
Effective Websites
• Avoid a custom build to Set up
• Do your own updates

57. Wordpress = Clean
Coding & Permalinks

58. Administer Your Business
With Wordpress

59. Administer Your Business
With Wordpress

60. Administer Your Business
With Wordpress
• Event Management

61. Administer Your Business
With Wordpress
• Event Management
• Client logins, client support, client pages

62. Administer Your Business
With Wordpress
• Event Management
• Client logins, client support, client pages
• Forum, Private Members, Community Centre

63. Administer Your Business
With Wordpress
• Event Management
• Client logins, client support, client pages
• Forum, Private Members, Community Centre
• Process payments, issue invoices, cart

64. Administer Your Business
With Wordpress
• Event Management
• Client logins, client support, client pages
• Forum, Private Members, Community Centre
• Process payments, issue invoices, cart
• Contact Forms and prospect gathering

65. Administer Your Business
With Wordpress
• Event Management
• Client logins, client support, client pages
• Forum, Private Members, Community Centre
• Process payments, issue invoices, cart
• Contact Forms and prospect gathering
• Project management

66. Administer Your Business...cont
Content Management with...

67. Administer Your Business...cont
Content Management with...

68. Administer Your Business...cont
Content Management with...
• Pages

69. Administer Your Business...cont
Content Management with...
• Pages
• Posts

70. Administer Your Business...cont
Content Management with...
• Pages
• Posts
• Categories

71. Administer Your Business...cont
Content Management with...
• Pages
• Posts
• Categories
• Tags

72. Administer Your Business...cont
Content Management with...
• Pages
• Posts
• Categories
• Tags
• Internal link management

73. Grow Your Business With
Wordpress

74. Grow Your Business With
Wordpress
• Simplifies testing and analytics

75. Grow Your Business With
Wordpress
• Simplifies testing and analytics
• Easy surveys

76. Grow Your Business With
Wordpress
• Simplifies testing and analytics
• Easy surveys
• Interact with prospects and existing clients -
blogging, RSS, Social Media

77. Grow Your Business With
Wordpress
• Simplifies testing and analytics
• Easy surveys
• Interact with prospects and existing clients -
blogging, RSS, Social Media
• Specialist pages - landing and sales pages

78. Grow Your Business With
Wordpress
• Simplifies testing and analytics
• Easy surveys
• Interact with prospects and existing clients -
blogging, RSS, Social Media
• Specialist pages - landing and sales pages
• Host your own auction

79. Grow Your Business...cont
Deliver your product in new ways

80. Grow Your Business...cont
Deliver your product in new ways

81. Grow Your Business...cont
Deliver your product in new ways
• Membership systems

82. Grow Your Business...cont
Deliver your product in new ways
• Membership systems
• Videos

83. Grow Your Business...cont
Deliver your product in new ways
• Membership systems
• Videos
• Ebooks and Reports

84. Grow Your Business...cont
Deliver your product in new ways
• Membership systems
• Videos
• Ebooks and Reports
• Webinars

85. Grow Your Business...cont
Deliver your product in new ways
• Membership systems
• Videos
• Ebooks and Reports
• Webinars
• Manage referral payments and commissions

86. Grow Your Business, Or Grow
A Business - With Wordpress
Niche Blogs and Websites

87. Grow Your Business, Or Grow
A Business - With Wordpress
Niche Blogs and Websites

88. Grow Your Business, Or Grow
A Business - With Wordpress
Niche Blogs and Websites
• Advertising revenue

89. Grow Your Business, Or Grow
A Business - With Wordpress
Niche Blogs and Websites
• Advertising revenue
• Affiliate (commission) systems

90. Grow Your Business, Or Grow
A Business - With Wordpress
Niche Blogs and Websites
• Advertising revenue
• Affiliate (commission) systems
• Sell your own stuff or other product in the
niche

91. Grow Your Business, Or Grow
A Business - With Wordpress
Niche Blogs and Websites
• Advertising revenue
• Affiliate (commission) systems
• Sell your own stuff or other product in the
niche
• Membership websites (again)

92. Membership Websites
Existing skills
& knowledge
Membership & Other
Products, Blogs

93. Membership Websites
Existing skills
& knowledge

94. Membership Models
• Modular Course
• Micro-continuity
• UPS
• Publisher

95. Modular Course
Move clients or staff
through a set of different
modules as they progress
through your course.
The module closes down as they complete
each one and you can add a test in between Typically fixed duration
each module.

96. Micro-Continuity
Deliver course type
material to clients at
designated intervals -
weekly, monthly.
As subscribers move from month to month, you give
them access to successive parts of the course - but
still with access to earlier parts. Fixed Duration

97. Coaching Site
Each client gets
their own area +
access to shared
resources - Max
Leverage
Manage 12 max
exclusive clients

98. UPS
Subscriber gets a
fixed package each
month
Open ended - needs
high demand, quality
products - excellent
residual income
Each new package supplants the previous

99. Publisher
Subscribers get
access to all
currently published
material
Different membership levels Top Notch At Coaching Model
Enticement through
the levels

100. Project Management
Manage remote Add deliverables,
teams tasks, directions to
each teams’
membership area
Each team has its own area and shared resources Consolidate team
reports

101. How To Get Started
• Bluehost.com - 1 click wordpress load
• Free WP Themes, Themes2WP, WordPress
Themes Base, Free WordPress Themes 4U,
WordPress Themes for Free

102. The Trickier Stuff
• Social Media Interaction and Automation
• Premium Themes
• Membership sites

103. Call The Ruby Marketers on
01634 823343
To find out how wordpress could help
your business grow