At the Tech For Good Meetup in London Marcos Mendendez introduced us to The Good Data, which is a service that helps you to take ownership of your personal data online by blocking browsing data that would otherwise be used by third party trackers. Then, with your consent, it puts some of your data to use for organisations that are working towards a good cause. What’s really cool, is that you can also choose to become an owner of The Good Data - so it’s possibly the first data coop in the world.

1. TheGoodData
Tech for Good
London, November 10th 2014

2. “The data we create
about ourselves
should be owned by
each of us, not by the
large companies that
harvest it”,
Sir Tim Berners-Lee

3. The first right of men is the right
to labor and to enjoy the outcome
of it.
Data is the labour of the new
economy. A new factor of
production that emanates from us
and we must posses. If we don’t
want to become data slaves.

4. Your identity may be stolen
Your data may be generating wealth for others
Your data may be used against you
Your choices will be driven by your data
Either you end up ruling your data, or data will rule your life.

5. Let us -Customers-collaborate
to talk to
companies on an equal
footing and to act as real
owners of our data.
transparency
+
control
+
fairness

6. 100% owned by data producers
1 person = 1 vote
Data is a locked asset
1. Milking
2. Processing
3. Storing
4. Trading

7. First step, build a co-op that makes
browsing data work for a good cause
By installing a browser extension
you will block data threats
that track you online
Useful & Easy to use
Part of that data will be anonymously
traded with your permission
and used to alleviate poverty .
+
With a social benefit
Fair
service
By collaborating you become
Member of TheGoodData, a UK
Industrial and Provident Society
+

8. Future evolution
will be as ambitious as we want it to be
● TheGoodData will gradually seek data
ownership in most relevant aspects of
Customers’ life
● In order to do so, TheGoodData fosters
external collaboration
○ Code and data will be open
○ A share of future revenues will be
reserved for collaborators
brokerage Health &
wellbeing
recommendation
Anonymity
services
Network
security
identity
theft
Messaging
security
Deal
Product
Browser
security
Storage
security
Social
sharing
Data
brokerage
Ad
brokerage
Content
recommendation
Ad Track
blocking
Database
liberation
Opt-out &
deletion
Internet
of Things
PC
browsing
Mobile
behaviour
Data
fusion
Data
anonymization
Segmentation
management
Visualization
Privacy
Identity
management
Prediction
Data
linking
Due
processes
DATA PROCESSING
Note: Non-exhaustive list
Machine
learning
Group
buying
Profile
matching
Reputation
Intent systems
detection

9. You can help us to make this vision real
Download the extension at
bit.ly/TGDchrome
Become a company Member
and provide feedback at
collaborate.thegooddata.org
Contribute to any of our
Committees contacting
marcos@thegooddata.org

10. Thanks!
Marcos Menendez
marcos@thegooddata.org
@thegooddata
This presentation can be found at
http://bit.ly/TGDtechforgood
More info about TheGoodData here
http://bit.ly/TGDCorporatePrez
http://bit.ly/TGDOpenDataManchester
This presentation contains, among others, the following pictures in order of appearance “Gulltaggen2012_2” by Jarle Naustvik
available under a Creative Commons BY NC ND 3.0 license; “Lincoln Memorial (Washington DC)” by Shubert Ciencia, and “Frog in
a pot 3” by James Lee, both available under a Creative Commons BY 2.0 license; “Castellers a Molins” by David, available under a
Creative Commons BY-NC-ND 2.0 license; “Milk carrier Frederick (Fred) Jones delivers full milk cans at Drouin's co-operative milk
factory, Drouin, Victoria” and “Congo Kivu” by André Thiel, available under a Creative Commons BY-NC-SA 2.0 license.
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