7. SOCIAL MEDIA CONTENT CREATION
• IT’S A CONVERSATION
• BE INFORMAL BUT NOT CARELESS
• CREATE CONCISE, SPECIFIC, AND INFORMATIVE HEADLINES
• GET, AND STAY, INVOLVED
• USE INDIRECT PROMOTION
• BE TRANSPARENT AND HONEST
• THINK BEFORE YOU POST!
8. BUSINESS USE OF SOCIAL MEDIA
• GATHER MARKET INTELLIGENCE
• RECRUITMENT
• SHARING PRODUCT INFORMATION
• FOSTER BRAND COMMUNITIES
9. SOCIAL MEDIA FAUX PAS
• KELLY, D. (2012, AUGUST 21). CRAWFORD DEFENDS 'SHELL DUNG' TWEET. JAMAICA GLEANER ONLINE.
RETRIEVED NOVEMBER 10, 2013 FROM HTTP://JAMAICAGLEANER.COM/GLEANER/20120821/LEAD/LEAD9.HTML
• MITCHELL, D. (2013, MAY 2). KINGSTON MAYOR GETS FLAK OVER 'F' TWEET. JAMAICA GLEANER ONLINE.
RETRIEVED NOVEMBER 10, 2013 FROM HTTP://JAMAICAGLEANER.COM/LATEST/ARTICLE.PHP?ID=44555
• MITCHELL, D. (2013, JULY 22). TWEET BLUES: MP SAYS SORRY TO MISS JAMAICA WORLD FINALIST.
JAMAICA GLEANER ONLINE. RETRIEVED NOVEMBER 10, 2013 FROM HTTP://JAMAICAGLEANER.COM/LATEST/ARTICLE.PHP?ID=46634
11. CREATING EFFECTIVE EMAIL MESSAGES
PLANNING EMAIL MESSAGES
• MAKE SURE EVERY EMAIL IS NECESSARY
• DON’T “CC” OR “BCC” UNNECESSARILY
• FOLLOW COMPANY EMAIL POLICY
• FOLLOW THE CHAIN OF COMMAND
12. CREATING EFFECTIVE EMAIL MESSAGES
WRITING EMAIL MESSAGES
• REMEMBER BUSINESS EMAIL IS MORE FORMAL
• EMAILS CARRY THE SAME LEGAL WEIGHT AS OTHER DOCUMENTS
• USE CORRECT GRAMMAR, SPELLING, AND PUNCTUATION
• MAKE YOUR SUBJECT LINE COMPELLING
13. CREATING EFFECTIVE EMAIL MESSAGES
COMPLETING EMAIL MESSAGES
• REVISE AND PROOFREAD
• USE SIMPLE AND CLEAN LAYOUTS
• USE AN EMAIL SIGNATURE TO SHARE CONTACT INFORMATION
• DOUBLE CHECK YOUR RECIPIENT LIST
15. BLOGGING FOR BUSINESS
• IDENTIFY AN AUDIENCE THAT IS BROAD ENOUGH O JUSTIFY
• IDENTIFY A PURPOSE THAT IS COMPREHENSIVE ENOUGH
• CONSIDER THE SCOPE OF THE BLOG
• COMMUNICATE WITH A PERSONAL STYLE AND AN AUTHENTIC VOICE
• DELIVER NEW INFORMATION QUICKLY
• ENCOURAGE AUDIENCE TO JOIN THE CONVERSATION