The research project looks at several interesting aspects of the football industry right from the history of football, industry financials, global leaders, recent trends and potential pitfalls.

1. P2E Research Project –
Football Industry
Siddharth Ravishankar
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2. Agenda
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3. Introduction
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4. Why football industry ?
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5. Literature Review
• Football in the New Media Age - Raymond Boyle and Richard Haynes
• The book talks about
 Relationship between football and the media
 New dimension to the way football was mapped
 Easy accessibility of viewership
 Player image rights
 Globalization of the game
 Role of Internet
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6. History
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Source: Fédération Internationale de Football Association (FIFA) - FIFA.com . From FIFA.com :
http://www.fifa.com/classicfootball/history/game/historygame1.ht

7. Demographics
Football – The Sport Football – The Corporate World
Male /
Female 18- 12%
28 yrs
88%
Male, 16-34
yrs 7
Source: King, M. (2010). Football Business - UK - November 2010. London: Mintel Group Ltd.

8. Industry Leaders
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9. Industry Financials
• Fédération Internationale de Football Association (FIFA)
• FIFA has 209 member states, more than the UN !!
• Responsible for major international tournaments
• Revenue in 2011 was $ 1.070 Billion
• Approximately 75% of the revenue is spent back into the game
• Reserve balance of $ 1.29 Billion
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Source: Fédération Internationale de Football Association (FIFA) - FIFA.com . From FIFA.com :
http://www.fifa.com

10. Industry Financials
Major Sources of Revenue Major Sources of Expenses
★ TV Broadcasting Rights ★ Event Related Expenses
★ Marketing Rights ★ Development Related Expenses
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Source: Fédération Internationale de Football Association (FIFA) - FIFA.com . From FIFA.com :
http://www.fifa.com

11. Recent Trends
• Globalization of football – South Africa 2010, Russia 2018, Qatar 2022
• Football clubs setting up their own media companies
• Impact of celebrity athletes on the popularity of football
• Reduction of expatriate players
• Merging of sports and entertainment
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12. Potential Pitfalls
• Football to remain just a sport
• Football gets richer, but the fans pay for it
• The sustainability of the football industry
– Challenges of club ownership
– Funding
– Existing regulatory rules
• Gulf in class between the teams
• Development of the game
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13. References
• Milligan, A. (2004). Brand it Like Beckham: The story of how Brand
Beckham was built. Cyan Books
• Plunkett Research®, Ltd. (n.d.). From Introduction to the Sports
Industry : http://www.plunkettresearch.com/sports-recreation-
leisure-market-research/industry-trends
• Fédération Internationale de Football Association (FIFA) - FIFA.com .
(n.d.). Fédération Internationale de Football Association (FIFA) -
FIFA.com . From FIFA.com : http://www.fifa.com
• Roberts, D. (2012). The Changing Football series - The UK football
industry: A parallel universe. UK. From
http://www.olswang.com/articles/2012/02/dave-roberts-football-
video1
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14. Thank Y u !!
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