The world is filled with forgettable brands. Outrageous claims. Overly designed logos. How will your brand stand out in the New Year? Based on an article that first appeared online in FastCompany, Siegel+Gale's Jason Cieslak, outlines 6 clear steps on how to help your brand stand out this year. Jason Cieslak is Head of West Coast U.S. and President, Pacific Rim for Siegel+Gale (http://www.siegelgale.com), a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart." We begin every engagement with research, then thoroughly meld strategic and creative thinking to deliver brand experiences that stimulate the senses, engage the emotions and help our clients realize their full potential. Jason Cieslak is Head of West Coast U.S. and President, Pacific Rim for Siegel+Gale (http://www.siegelgale.com), a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart." We begin every engagement with research, then thoroughly meld strategic and creative thinking to deliver brand experiences that stimulate the senses, engage the emotions and help our clients realize their full potential.