The document provides an overview of digital marketing and the marketing process. It discusses attracting customers through search engine optimization, search engine marketing, display advertising, and social media. It then covers converting visitors through website design and testing. Retention methods like email marketing, mobile marketing, and social media are also outlined. Analytics and testing are emphasized for improving marketing strategies.
21. Interactive Display Creative Placement A Creative Placement B Creative Placement C VIEW RESULTS Creative Placement C IDENTIFY WINNER C1 C2 C3 DEVELOP SIMILAR ITERATIONS & TEST AGAIN
22.
23.
24.
25. Retargeting Traffic Generation Campaigns (search, display, social, offline) Web Site Advertising Networks & Publishers < < <
45. “ He who knows best knows how little he knows.” - Thomas Jefferson
46.
47. Testing Procedures Promotion 1 From Line 1 Subject Line 1 Promotion 2 From Line 2 Subject Line 1 Promotion 2 From Line 1 Subject Line 2 Promotion 1 From Line 2 Subject Line 2
Five different ad concepts were tested across a myriad of sizes and placements.
Five different ad concepts were tested across a myriad of sizes and placements.
Similar creative is being utilized and the client is seeing an even greater campaign click through rate. Outdoor boards and print ads were developed on the winning creative concept.
Read to Write Listen to Speak Appreciate to Create Give to Get