A failure to plan is a plan for failure. Learn how to develop a sound social media plan that can be properly utilized, modified and measured. Have a clear road map, gain an understanding of your audience(s) and build a business case for social media within your organization. Presented at Social Media for Business Event in Tempe, AZ on August 20, 2009.
6. Objectives Aligned with Business Objectives Consider Campaign Type Community Relations/ Customer Service Influencer/ Media Relations & Engagement General Awareness, Event Promotion, ROI
7. Your Message Consistency with Brand / Other Mediums A Reflection of Audience Interests Opportunity Unveiled by Listening Source: VikaValter
8. Becoming Familiar with Tactics What is Feasible with Each? Selecting the Right Tool Align Tactics with Objectives
9. Connecting the Dots S T R A T E G Y Sample Objectives Grow Awareness Customer Service Engage New Audiences
10. Connecting the Dots Encourage Interaction, Activity, Play Creative Engagement Your Message, Your Way : Your Social Thumbprint
11. Measurement Pure Numbers Followers / Fans Engagement Web Analytics Site Traffic Sales / Leads Sentiment Positive Negative Neutral Source: Nick Sayers
12. Resources Common Fallacy: Social Media is Cheap Time ≠ Money Enough Time from the Right People Future Resourcing? CEO, CFO, CTO, CMO … CSMO? Source: practition^r
14. Review of Plan Anatomy Without Planning (let’s be honest): Source: NMSA.org.au
15. Review of Plan Anatomy Research Messaging Tactics Measurement Strategies Objectives Resources
16. Key Elements Active & Ongoing Listening Flexibility: Count on Change Relationships Over Revenue Not a Game of Follow the Leader Rather You Are Building the Playground
17. Questions? Twitter Hashtag: #SMAZ LinkedIn Group: http://budurl.com/smaz More Info (archives, video, next event details): SocialMediaAZ.org
18. Gee, Thanks. Mike Corak mikec@offmadisonave.com 480.505.4553 @mikecorak linkedin.com/in/mikecorak Chris Sietsema chris@offmadisonave.com 480.505.4529 @sietsema linkedin.com/in/sietsema