Inn530 2 nguyen, song huyen chau n7665288 and tran, thi ngoc nhung n 7704119
1. Nguyen, Song Huyen Chau, n7665288
Tran, Thi Ngoc Nhung, n7704119
Image from http://nh121996.edublogs.org/files/2012/06/web20-2eas71n.jpg
2. Definitions
Characteristics
Key applications
Major risks
Image from http://4.bp.blogspot.com/-QE6FSEhJBeY/T1gaIKMjLDI/AAAAAAAAD3g/iV9UJbhVkfw/s1600/web2.jpg
3. “Web 2.0 is the business revolution in the
computer industry caused by the move to the
internet as platform, and an attempt to
understand the rules for success on that new
platform. Chief among those rules is this:
build applications that harness network
effects to get better the more people use
them.”
(O‟Reilly, 2006)
Image from http://askatechteacher.files.wordpress.com/2011/12/web2postbubblebubbleboom.gif
4. Web 2.0 is defined as “a space that allows
anyone to create and share information
online - a space for collaboration,
conversation, and interaction; a space that
is highly dynamic, flexible, and adaptable”.
(Coombs , 2007)
Image from http://pgrschoolofeducation.files.wordpress.com/2011/10/web2marketing.jpg
8. Three basic characteristics:
the freeing and innovative use of data
the building of virtual applications by
drawing from the present applications
and data
the participatory role of the user in
whatever format the user wants to
work or share.
(Miller, 2006)
Image from http://cf.ltkcdn.net/web-design/images/std/37992-400x300-Web20.jpg
9. A user-centred characteristic classification:
Information sharing (e.g. documents and video)
Grassroots mobilization (e.g. spreading news and opinions)
Community building (e.g. meeting new friends, creating new services)
(Kool & van Wamelen, 2008, cited in Chua, 2010)
Image from http://www.jonathannicholas.com/wp-content/uploads/2008/09/social-networking.jpg
10. Seven categories of Web 2.0 applications
Publishing Platforms
Social Networking Sites
Democratized Content Networks
Virtual Networking Platforms
Information Aggregators
Edited Social News Platforms
Content Distribution Sites
(Kami Huyse, cited in McDermott, 2007)
Image from http://www.connectioncafe.com/assets/blog-images/social-media-logos.jpg
11. The most popular tool-application areas associated with Web 2.0 include:
blogs, wikis, RSS, podcasts and videocasts, mashups, social sharing services,
communication tools, social networks, folksomonies and tagging, and virtual
worlds.
(Kelly, 2008)
Image from http://pixelcoblog.com/wp-content/uploads/2009/02/icontexto-drink-web20.png
12. Blogs
Wikis
Tagging and social bookmarking
Streaming media
RSS (Really Simple Syndication)
SNS (Social Networking Sites)
(Adapted from Anderson, 2007; Harris, 2008)
Image from http://www.prav-talks.com/wp-content/uploads/2011/11/web-2-sites.jpg
13. “The term web-log, or blog, refers to a simple webpage consisting
of brief paragraphs of opinion, information, personal diary
entries, or links, called posts, arranged chronologically with the
most recent first, in the style of an online journal (Doctorow et
al., 2002).
(Anderson, 2007, p.7)
Image from http://kathybackus.files.wordpress.com/2011/08/blog-2.jpg
14. “A wiki is a webpage or set of webpages that can be easily edited by
anyone who is allowed access”
(Ebersbach et al., 2006, cited in Anderson, 2007, p.8)
Image from http://uwstoutinnovations.wikispaces.com/file/view/wiki.gif/81914965/484x335/wiki.gif
15. “A tag is a keyword that is added to a digital object to describe it, but
not as part of a formal classification system.”
Social bookmarking systems allow users to
create lists of „bookmarks‟ or „favorites‟,
to store these centrally on a remote
service and to share them with other
users of the system.
(Anderson, 2007, p.9)
Image from http://batya150.files.wordpress.com/2011/09/free-social-media-iconset-price-tag-style.jpg
16. “Podcasts are audio recordings, usually in MP3 format, of talks,
interviews and lectures, which can be played either on a desktop
computer or on a wide range of handheld MP3 devices.”
(Anderson, 2007, p.10)
Image from http://www.indiana.edu/~icy/images/itunes_podcast_icon.jpg
17. RSS is a family of formats which allow
users to find out about updates to the
content of RSS-enabled websites, blogs
or podcasts without actually having to go
and visit the site.”
(Anderson, 2007, p.10)
Image from http://www.deviantart.com/download/51752520/Transparent_PNG_RSS_logo_by_TarnicDotCom.png
18. “Professional and social networking
sites that facilitate meeting
people, finding like minds, sharing
content—uses ideas from
harnessing the power of the crowd,
network effect and individual
production/user generated
content.”
(Anderson, 2007, p.13)
Image from http://snowkiwi.com/wordpress/wp-content/uploads/2012/05/sns10_1.jpg
19. Aggregation services
Data 'mash-ups„
Tracking and filtering content
Collaborating
(Anderson, 2007)
Image from http://img.scoop.it/6baiker4xkR_1_BwxKnp-Tl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ
20. Aggregation services gather
information from diverse sources
across the Web and publish in one
place (e.g. Google)
(Anderson, 2007)
Image from http://diversegy.com/img/aggregation_img.jpg
21. “Web services that pull together data from different sources to create a
new service (i.e. aggregation and recombination). “
(Anderson, 2007)
Image from http://www.lgeoresearch.com/img/MashupHandshake.jpg
22. “Services that keep track of, filter, analyse and allow search of the
growing amounts of Web 2.0 content from blogs, multimedia sharing
services etc.”
(Anderson, 2007, p.13)
Image from http://t2.gstatic.com/images?q=tbn:ANd9GcRc1ly-Ow6Jx0qoSee5gLp6Bkg59zGamz2lpcr-lDEbFDf1wxu-
6h9TmSjl
23. Collaborative reference works
(like Wikipedia) that are built
using wiki-like software tools.
Uses ideas from harnessing the
power of the crowd and
architecture of participation.”
(Anderson, 2007)
Image from http://www1.imperial.ac.uk/resources/C3DBF366-7292-40EF-8D5E-63D292701E2F/global_collaboration.jpg
24. Security risks
Social risks
Image from http://www.tina-george.com/wp-content/uploads/2011/12/risks.jpg
25. Media, marketing and the lack of control
Web 2.0 = More content, Less control, More uncertainly
Data privacy
Web 2.0 = a Personal Data Explosion
(Bartkiewicz, 2008, p.17 & 23)
Image from
http://www.artistsvalley.com/images/icons/Network%20Security%20Icons%20Var/Hyperlink%20Security%20Risk/256x25
6/Hyperlink%20Security%20Risk.jpg
26. “Many of the Web 2.0 applications contain no provision for monitoring
content or traffic to ensure that sensitive information is not being
transmitted inappropriately.”
(Cunningham, 2009)
Image from http://t0.gstatic.com/images?q=tbn:ANd9GcSwJR2DsolE-IaQbj0iGqeEw8j42fYYKX1aDsceJU7k61VASNN80Q
27. SOCIAL FREELOADERS
SOCIAL “A” LISTERS
SOCIAL NON-TRANSPARENCY
SOCIAL GOSSIP
SOCIAL DEVIANCY
(Bogatin, 2006)
Image from http://k02.kn3.net/6F91E571B.jpg
28. Loss of information
Release of confidential information
Disreputable behaviour
Public negative comments
Accessibility
Lack of engagement
(Briggs, 2008)
Image from http://www.dunwebcarts.com/images/OSC/risk-icon.jpg
31. Anderson, P. (2007) What is web 2.0? ideas, technologies and implications for education.
JISC Technology and Standards Watch. Retrieved from
http://www.jisc.ac.uk/media/documents/techwatch/tsw0701b.pdf
Bartkiewicz, 2008.
http://assets.en.oreilly.com/1/event/16/The%20Emerging%20Business%20Risks%20of%20
Web%202_0%20Models%20Presentation.pdf
Bogatin, D. (2006). Web 2.0: Top five social risks list. Retrieved from
http://www.zdnet.com/blog/micro-markets/web-20-top-five-social-risks-list/288
Briggs, D. (2008). The risks and opportunities of web 2.0. Retrieved from
http://www.slideshare.net/davebriggs/risk-opportunities-of-web-20
Chua, A.Y.K. (2010). A study of Web 2.0 applications in library websites. Library &
information science research, 32 (3), 203.
32. Coombs, K.A. (2007). Building a library web site on the pillars of Web 2.0. Computers
in Libraries, 27 (1), 16-19.
Cunningham, P. (2009). Web 2.0: Issues & risks. Information Management Journal,
43(1), 28. Retrieved from
http://web.ebscohost.com.ezp01.library.qut.edu.au/ehost/pdfviewer/pdfviewer?sid=6
98fd342-3627-44a0-92d5-dd0426b36b5d%40sessionmgr114&vid=2&hid=113
Doctorow, C., Dornfest, F., Johnson, J. Scott, Powers, S. (2002). Essential Blogging.
O‟Reilly.
Ebersbach, A., Glaser, M., Heigl, R. 2006. Wiki: Web Collaboration. Springer-Verlag:
Germany.
Harris, C. (2008). WEB 2.0. Canadian Underwriter, 75(2), 10. Retrieved from
http://search.proquest.com.ezp01.library.qut.edu.au/docview/224940145/fulltextPDF
?accountid=13380
Laningham, S (ed.) 2006. Tim Berners-Lee. Podcast, developerWorks Interviews, 22nd
August, IBM website. Available online at: http://www-
128.ibm.com/developerworks/podcast/ [last accessed 17/01/07].
33. Lawton, G. (2007). Web 2.0 creates security challenges. Computer, 40(10), 13-16.
doi:10.1109/MC.2007.367
McDermott, I. E. (2007). All A-Twitter about Web 2.0: What does it offer libraries?.
Searcher, 15(9), 34−39.
O ‟Reilly, T. (2006). Web 2.0 Compact Definition: Trying Again. Retrieved from
http://radar.oreilly.com/2006/12/web-20-compact-definition-tryi.html
O ‟Reilly, T. (2007). What Is Web 2.0: Design Patterns and Business Models for the Next
Generation of Software. Communication & Strategies 65(1), 17-37. Retrieved from
http://mpra.ub.uni-muenchen.de/4578/
Notas del editor
Context: Rationale: Web 2.0 applications are used in variety of services at QUT (BB, Virtual, Blogs, Mobile application ...) it’s useful for new students to know what’s technology is used in conducting those services.Audience: first-year international business students in Faculty of Business at QUT Aims: to introduce basic concepts, applications of Web 2.0 as well as its major types of risks Outcomes: students get to know what web 2.0 is for further adoption in their study and work + understand the hidden risks to be secure in the Web 2.0 environment
Give examples of some popular blogs (in education, in business)
Example: Wikipedia / Wiki in different context: workplace, academic institutions
Add vodcast
Examples of RSS readers
Examples of
Give examples
To avoid risk need to have deep understanding of used applications, their strengths and weaknesses.