Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (19)
Similar a Use Funnel Vision, Not Tunnel Vision - InboundPHX
Similar a Use Funnel Vision, Not Tunnel Vision - InboundPHX (20)
Último
Último (20)
Use Funnel Vision, Not Tunnel Vision - InboundPHX
- 1. We help small businesses succeed. Building a community of inbound marketers in Phoenix, AZ October 8, 2014
- 2. We help small businesses succeed. Jared Bodnar Senior Director of Demand Generation at Infusionsoft Use Funnel Vision, Not Tunnel Vision
- 3. Use Funnel Vision, Not Tunnel Vision Jared Bodnar, Senior Director of Demand Gen InboundPHX October 8, 2014
- 4. We help small businesses succeed. Number of customers: 23,000 Award-winning Culture 600 employees Headquartered in Chandler, AZ About Infusionsoft We help small businesses succeed With our help, they can? • Get Organized • Grow Sales • Save Time How do we do it? • Small Business Sales and Marketing Software • E-mail marketing • CRM • eCommerce
- 5. We help small businesses succeed. Caveats! • We are a SaaS company • We target small businesses 100%— No really, I’m talking micro-small businesses (1-25 employees) • Typically one DM • Short sales cycle (30 days from initial lead generation) • We have a high-touch sales process • We drive to Demo
- 6. We help small businesses succeed. So, what is Tunnel Vision anyway?
- 7. We help small businesses succeed. What is Funnel Vision?
- 8. We help small businesses succeed. Integrated Sales and Marketing Funnel
- 9. We help small businesses succeed. Demand Gen Team Aligns with Funnel Vision
- 10. We help small businesses succeed. Sr. Demand Gen Director Jared B. Demand Gen Operations Manager Dave Sr. Automation Architect Mark Automation Specialist Tyce Systems Coordinator Jimmy Sr. Manager, Demand Generation Preston SEO Manager TBH (QUICKLY) Search Outreach Specialist TBH Conversion Optimization Manager Melissa Paid Advertising Manager HeatherMarketing Automation Manager Tyler Marketing Automation Specialist Jared K. Lead Dev Sr. Manager Lou Lead Dev Manager Sarah Lead Dev Manager Garrett Lead Dev Manager Dale Lead Dev Operations Manager Jasmine Interest/ Lead Learn/ Prospect Evaluate/ Qualified Opp
- 11. We help small businesses succeed. How do we organize our inbound marketing efforts?
- 12. We help small businesses succeed. Paid, Earned and Owned Media Mix
- 13. We help small businesses succeed. Paid Media Purchased Leads
- 14. We help small businesses succeed. Earned Media
- 15. We help small businesses succeed. Owned Media Company Website
- 16. We help small businesses succeed. Some secrets to our inbound marketing success
- 17. We help small businesses succeed. We have a very sophisticated tracking and systems approach
- 18. We help small businesses succeed. We optimize and spend heavily on branded search terms
- 19. We help small businesses succeed. We drive to demo, and do it very, very intentionally
- 20. We help small businesses succeed. We test and optimize and test and optimize and test and optimize
- 21. We help small businesses succeed. Our Lead Dev team is an essential bridge between sales and marketing
- 22. We help small businesses succeed. Questions Jared Bodnar Senior Director of Demand Generation Infusionsoft @jaredbodnar jared.bodnar@infusionsoft.com 480-499-6872 Skype: jaredbodnar LinkedIn: linkedin.com/in/jaredbodnar